I especially liked the paragraph
"In my experience, brands that don't listen to their customers have really large gaps between what their customers expect and what the actual customer experience is. I believe the brands that are eager to listen and engage and surrender control to their customers will be the ones that will thrive in the new experience economy where the rules are no longer founded in logic but have a definitive emotive origin."
David Farhamhttp://www.cimaglobal.com/Students/2015-syllabus/ and the new syllabus guides here:http://www.new-syllabus.com/
There's also a very good summary of the changes at www.new-syllabus.com which also includes mock ups of the new case studies and objective tests so you can see what the changes look like.
If I may I will crib this and use it as an example in my Writing for Business class at City University here in
Was public interest served? No way. Were those media shooting for cheap sensationalism in an admittedly competitive fight? Way.
Not that there is much value in this kind of "draadsitter" article that refuses to take a stand one way or the other.
Tragically, there has been so much value stripped out of the ad industry, it is really difficult to be able to offer pay to match the skills required. Upstream actions like squeezing on fees have downstream consequences!
Today we mourn the passing of a beloved old friend, Common Sense , who has been with us for many years.
No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape.
He will be remembered as having cultivated such valuable lessons as:
- Knowing when to come in out of the rain;
- Why the early bird gets the worm;
- Life isn't always fair;
- and maybe it was my fault.
Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge).
His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place including the right to flog a ticket to a football match at cost price.
Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.
Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do in disciplining their unruly children.
It declined even further when schools were required to get parental consent to administer sun lotion or an aspirin to a student; but could not inform parents when a student became pregnant and wanted to have an abortion.
Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.
Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.
Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.
Common Sense was preceded in death, by his parents, Truth and Trust, by his wife, Discretion, by his daughter, Responsibility, and by his son, Reason.
He is survived by his 4 stepbrothers;
I Know My Rights
I Want It Now
Someone Else Is To Blame
I'm A Victim
Not many attended his funeral because so few realized he was gone.
If you still remember him, pass this on.
If not, join the majority and do nothing.
CAn you perhaps assist me with some addresses where I can go/contact for tatoo removals.