Fezile Nomzamo Phungwayo
I am a marketing and communication assistant in one of the 3 government initiatives- the Centurion Aerospace Village .
Now the Centurion Aerospace Village (CAV) is an initiative of the Department of Trade and Industry (the dti) to develop a High-Tech Advanced Manufacturing, Aero-Mechanical and Defense Cluster adjacent to the Waterkloof Air force base in Centurion, Tshwane, Gauteng Province.
The CAV was established as a result of the Aerospace Industry Support Initiative (AISI) Supply Chain development programme and is aimed at integrating sub-tier suppliers of the local aerospace and defense industry into the global supply chain. This is done by bringing suppliers in close proximity to one another and to locate them next to tier 1 supplier companies and CAV anchor partners.
The local (national) aerospace and defence Industry will benefit from the development of the CAV that will contribute to the industry remaining internationally competitive. Local OEM representatives; OEM suppliers of components, parts and tools, as well as service providers will likewise benefit from synergistic and economy of balanced applications. Other relevant industries and sectors will directly or indirectly benefit from the establishment of the CAV. SMMEs in the relevant sectors will likewise benefit from numerous opportunities that will be identified for further development.
The Centurion Aerospace Village (CAV) is the developer and operator of the cluster and is responsible for infrastructure and tenant facility development:
• CAV Landside houses industry sub-tier suppliers who do not require runway access that specifically conduct design and manufacturing operations
• CAV Airside houses industry sub-tier suppliers who require runway access that specifically do upgrades, aircraft maintenance, repair and overhaul (MRO) and aircraft refurbishments
The CAV is implemented in phases by the application of sourced funding. The planning, development and operations of the CAV as an Aerospace and Defense Supplier Park will be:
• Generally directed towards BBBEE and Human Resource Development;
• Focused on the encouragement of new small and medium(SMME) sized entrants;
• Contributing to skills development; and
• Directed towards innovation, technology development and support for associated infrastructure development.
CAV has always been part of the AAD show , this event is one of the key event within the industry that brings , key industry players and stakeholders , investors , buyers , sellers , but ordinary people who are fascinated with everything that has to do with aeroplanes , military /security intelligence and weapons.
I would encourage everyone to come join us on the 20th and the 21st of september for the air-show , R10 discount on prepaid tickets , R70 Adults and R60 for pensions and kids under 12.
Its a date , see you there !
Those tasked with the survey wanted to deliver a cautiously encouraging result to those that sponsored it, but people will get fat in other ways. Corn curls and indolence for a start.
Attach a levy on health insurance premiums, airplane tickets. Get direct about it. Don't, as usual, tax those who shouldn't be affected by it.
This just a way to burden society with more tax (by pretending the government cares), create needless jobs to collect it all and monitor it, and set up committee upon committee to kick out data that just isn't true.
Heck. if the government was so concerned about it, then they would set up disqualifiers for employing civil servants with excessive BMI levels.
But they are not going to set the example and take away the sugar from where their mouths are, are they?
a new breast self examination device has just been launched in SA.
Take a look at www.fairylight.co.za for more information.
Afrika Peter ka Ngobeni
The answer 80% of time is something like " Because my competitors have one"
If you want to go the social media route, you need to have specific objectives and goals, and measure them on a continuous basis. Adapt and change to get the maximum out of your spend.
To purchase well known or popular tracks for advertising used to be affordable for clients. However, with the big publishers managing more artists/ bands and affiliating more to their international standards - license to purchase a popular local track for a short term on an advert can range from R250k - R1m! As a result, clients who are able to afford and also motivate their marketing spend to purchase a popular track as a campaign investment will be able to afford this.
But for those brands who trim their budgets, agency creatives and clients have become more astute to give more south african composers briefs to produce music (that you might deem as Library).
Listen and listen very carefully to the quality of the back ground music.
More and more composers are willing to produce a track for a campaign to beat the Library sounds...
The question, that you should be posing well known musicians is - are they willing to adjust themselves and collaborate with the ad industry? There are, but a handful of well known musicians who have woken up to the merits of producing tracks for commercial. We wish that more would come to the fore.
Listen, and listen to how the advertising industry has adjusted itself to this category. The SA ad industry has been embrasive by producing Proudly South African adverts - we just need to ensure that we have more ingredient to work with.
Good content, usability and relevance are important, and key is putting your customer at the centre of it all.
I always start with keyword research around the particular niche, and then map out a content plan line by line in Excel, with unique titles and descriptions for each URL. Using a multi-tiered approach, I can see how each piece of content fits neatly within various topic silos.
And while we're Wiki'ing semantics here, "While the term "Eskimo" is sometimes considered offensive, it is not, in its linguistic origins, a fundamentally offensive word..." Our use of this well-known expression (well, it used to be) is obviously in no way meant offensively. Although, since you have taken exception to it, would you have preferred we use "Inuit"?