Top article, really enjoyed this one Andrea! I guess when you get the best of breed together, and you get to ask them the questions you did, as a marketing and sales guy you have to sit up and take note of what was said, I know I did!!
I don't know whether Chris is 'tongue-in-cheek' on this. Whilst at face value this seems the case in this story, never-the-less, his analysis is one hundred percent plausible given the reality of our ex-democracy.
Great article! and good comment too - Are we questioning the importance of placing relevant context to your chosen moment to share that selfie -is it key in creating the perception of being acceptably appropriate? or is it the intimacy we are purposefully challenging - and on the lighter side it does look like you are standing in the bathroom...? I hope you washed your hands first! :)
Just to add to this, Effective Measure does measure mobile usage in SA, it makes up 44% of all traffic which equates to a Unique Audience (NOT Unique Browsers) of around 6,2 million 'people' of which 69% accessed the web via WiFi, iBurst, 3G, Edge, LTE or GPRS. 12.76% via WAP. So we have over 4.2 million accessing the web 'proper' via their mobile device....
First and formost I like your profile picture Jason how topical it made me smile !
you are indeed tapping into the deeper meaning of why we feel the compelling need to take selfies in almost all spheres of our lives , whats problematic with this phenomena is that we no longer know when to draw the line between public and private ,we have become completely indecisive on which content is ok to share on the public domain and which should remain strictly private we no longer decide all we do is capture and post exactly in that order .
This became evident when I witnessed a pregnant couple posting every single picture of the sonar on every single social media , poor child if only he or she that the parents already took a selfie of him or her before he or she was even born.
But then again it is an area we living in that perpetuates this kind of behavior . Like Jason has mentioned above we are living in an era of instant gratification, narcissism, and attention deficit , a generation thats obsessed with getting multiple "likes " and "retweets"
I guess I cant frown too much upon taking selfies, because I too take them , infact a week cannot go by without taking a selfie. Selfies are fun , spontaneous , most importantly we take them to capture beautiful, intimate , delicate moments firstly with ourselves and then family and friends but in essence all i am advocating is know when to draw the line between shareable and non sharable content.
what an insightful article Jason it truly refreshed my day and compelled me to put in my two cents worth
Hi there. For clarification purposes, the recently re-launched Epol dog food brand mentioned in the above brand news is owned by leading pet care products manufacturer Martin & Martin, which is based in Isando, Johannesburg and not in Pretoria.
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The growth of the mobile market makes it vital to have a responsive website. Responsive websites adapt to screen size. For example on a laptop screen the website is slightly different to when someone is viewing the website via a smart phone. Responsive website make it much easy for navigation, user experience and improves conversion rates. Have a look at our responsive websiteand adjust your browser size to see how the site responded to screen size.
Superb Article. On a similar note. I am so tired of agencies telling you " we gave you 10000 visits to your site." Yet they are unable to tell you how many of those 10 000 visits turn into potential customers. I would rather have 100 quality visits, that generate 50 good sales leads than 10 000 visits that give 10 leads. Its just vanity business. Through simple tools such as Google Analytics you can track all of these thing. Conversion optimization is something that is becoming more and more important. For those of you that are not sure what Conversion optimization is all about, have a look at this brief explanation : Conversion optimization