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Lambertus Dormehl
Lambertus Dormehl
Why strategic planning is stupid
I think that is a traditional big agency viewpoint. If you look around you, you'll see a lot of new small to medium agencies that are emerging, answering the client's business objective in a quantifiable way - using new channel options effectively.
Posted on 7 Jul 2015 08:42
gener mcmillan
Short-term insurance customers less satisfied
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Posted on 7 Jul 2015 08:21
Thomas Maloney
Thomas Maloney
Uber game puts iPhone users behind the wheel
I remember seeing an arcade game like this in storage! Each person was supposed to maximise every unit of petrol to pick as many paying taxi customers as possible without smashing the car up! Yards of fun!
Posted on 7 Jul 2015 07:51
Lourens Badenhorst
Lourens Badenhorst
Short-term insurance customers less satisfied
OUTsurance spends vast amounts of money on client services and it shows in the results. You will almost never wait for a adviser when you phone them.
Posted on 7 Jul 2015 07:26
mario diplock
Why strategic planning is stupid
Fully agree Rolf, it's word swapping.

Nice article though, won't get you fired.
Posted on 6 Jul 2015 17:02
Rolf Akermann
Rolf Akermann
Why strategic planning is stupid
Like your article. But it is just changing the title. Strategic Planning has always been about the future.
Posted on 6 Jul 2015 13:40
Mike Brittan
All South Africans are living better than before
Brewer has a strong point here. Research is not having a good run at the moment - what with the General Election in UK being SO wrong and the Greek referendum being the opposite of what everyone thought it would be.
Posted on 6 Jul 2015 13:40
Anonymous
Why strategic planning is stupid
Like your article. But it is just changing the title. Strategic Planning has always been about the future.
Posted on 6 Jul 2015 13:40
Terry Branna
Terry Branna
The workplace of the future
I really like your article. You inspired me on doing something. I need to write an essay now, but I think I'll pay someone to write a philosophy paper referencing and read more articles like this one.
Posted on 6 Jul 2015 13:02
Eva Ding
Online resources that promote students' digital citizenship
Nice list, i think i'll use some of these. When i have problems with dead lines, i use essayproofreading.org.
Posted on 6 Jul 2015 12:43
Anonymous
All South Africans are living better than before
Erik du Plessis has always been a hero of mine and, latterly, became a good smoking and drinking companion (I have stopped the fags of course but am feeling no better). I've always held him in the highest esteem and never doubted a word he said.

It pains me, therefore, to disagree with his recently publicised quotes from the blog he's writing.

Basically he's found some anomalies in AMPS and highlighted some factors that he's “sure not media planners know of” and, whilst his facts are sound enough, his conclusions are extremely shaky.

The problem with Erik's conclusions is that it's all a bit “wishful” isn't it? If we keep telling ourselves that we're better off then we will be.

The simple fact is that “all” of us are NOT better off.

It's easy to point to the bleedin' obvious by saying that the poor people and LSM 1's are better off – well, perhaps not starving anyway – but the EXTENT of their increased wealth is far from being acceptable.

Step back and take a broader look at the world. What you'll see is that half of us live on about $1 a day. 21,000 babies die EVERY DAY from hunger. People living in the West may very well be enjoying a better life but increasing numbers of them are crossing the divide to join the hungry.

I don't need any research whatsoever to tell me that inflation is running riot (4.5%? Pah!) My brand of whisky has gone from R100 to R140 to R175 a bottle in each successive year since 2013 – you can do the math but it's way more than 20% each year

And you can ask ANY housewife how the contents of her supermarket trolley are becoming increasingly meagre.

Yes, you can fiddle with the numbers and point out that 500,000 LSM 8 Whites have left the country and that brings the averages down so you can (bizarrely) say “we're all better off” but, at some point you're going to have to wake up.

Sorry Erik but I don't buy it.
Posted on 6 Jul 2015 10:06
Chris Brewer
Chris Brewer
All South Africans are living better than before
Erik du Plessis has always been a hero of mine and, latterly, became a good smoking and drinking companion (I have stopped the fags of course but am feeling no better). I've always held him in the highest esteem and never doubted a word he said.

It pains me, therefore, to disagree with his recently publicised quotes from the blog he's writing.

Basically he's found some anomalies in AMPS and highlighted some factors that he's “sure not media planners know of” and, whilst his facts are sound enough, his conclusions are extremely shaky.

The problem with Erik's conclusions is that it's all a bit “wishful” isn't it? If we keep telling ourselves that we're better off then we will be.

The simple fact is that “all” of us are NOT better off.

It's easy to point to the bleedin' obvious by saying that the poor people and LSM 1's are better off – well, perhaps not starving anyway – but the EXTENT of their increased wealth is far from being acceptable.

Step back and take a broader look at the world. What you'll see is that half of us live on about $1 a day. 21,000 babies die EVERY DAY from hunger. People living in the West may very well be enjoying a better life but increasing numbers of them are crossing the divide to join the hungry.

I don't need any research whatsoever to tell me that inflation is running riot (4.5%? Pah!) My brand of whisky has gone from R100 to R140 to R175 a bottle in each successive year since 2013 – you can do the math but it's way more than 20% each year

And you can ask ANY housewife how the contents of her supermarket trolley are becoming increasingly meagre.

Yes, you can fiddle with the numbers and point out that 500,000 LSM 8 Whites have left the country and that brings the averages down so you can (bizarrely) say “we're all better off” but, at some point you're going to have to wake up.

Sorry Erik but I don't buy it.
Posted on 6 Jul 2015 10:06
FAB13//13.
FNB customers win big through electronic LOTTO and PowerBall
Can Namibians play powerball through FNB channels
Posted on 5 Jul 2015 18:39
Boitshoko Moagaesi
Boitshoko Moagaesi
Gospel music marketing companies
M Boitshoko Moagaesi form Ganyesa guys m gospel artist and m very active ...as m speaking my new album is out last month .pls help mi guys coz I want to change my place in Jesus name Amen.
Posted on 5 Jul 2015 17:06
Boitshoko Moagaesi
Boitshoko Moagaesi
Gospel music marketing companies
M Boitshoko Moagaesi form Ganyesa guys m gospel artist and m very active ...as m speaking my new album is out last month .pls help mi guys coz I want to change my place in Jesus name Amen.
Posted on 5 Jul 2015 17:06
Boitshoko Moagaesi
Boitshoko Moagaesi
Gospel music marketing companies
M Boitshoko Moagaesi form Ganyesa guys m gospel artist and m very active ...as m speaking my new album is out last month .pls help mi guys coz I want to change my place in Jesus name Amen.
Posted on 5 Jul 2015 17:03
Caca Ani
Caca Ani
SchoolMedia and adidas roll out soccer goal initiative
thank you for sharing , happy once felt reading in this blog, so more insight .. hopefully always given the health and success always ..
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Posted on 4 Jul 2015 10:53
Hennie Randolph
Hennie Randolph
When does a blogger become an influencer?
hey kerry

nice article about your DAUGHTER’S popular blogger friends.
maybe you should’ve disclosed that up front. or have ethics completely abandoned you?

speaking of abandoned ethics: how about highlighting this new culture of pr people who attend events for companies that compete with their clients. no names mentioned, but it doesn’t take a genius to see who the pr were at a recent event for a certain tech company, while representing a prominent, competing brand. how does this serve the launch product at all? how does this ‘influencer’ have any credibility among their readers?

it seems there’s a new culture of event whores: people who want to be seen at the right events with the right people. how sad their social lives must be if they don’t have friends to hang out with and instead rely on product launches to get their socialising kicks.

there they are, posting selfies and uninformed tweets with hashtags. “wow, great coverage! so influential! lots of reach!” say the marketing/PR people. but they’ve forgotten the whole point: raising awareness and sharing information about the product/service being launched.

what is the point of saying popular people were at our event, when nobody knows what the event was for, but that they didn’t serve lactose free or gluten-free hors d'oeuvres?

hashtags and selfies and tweets about food - what use are these to the AUDIENCE?

and then there’s the fact that these idiot blogfuential socialites are denying opportunities to those who make a living from covering developments in the industries (well let’s be blunt: this problem mainly afflicts the tech industry events).

hardworking people who’ve dedicated their craft and platforms to serving an audience and informing them - these are the people who should be at events. the ones who are willing to sit through powerpoint presentations. the ones who will go to meetings. the ones who will write about even the boring annual results.

when the people you’re espousing in this article are willing to live up to that, they’ll have my respect, and the respect of a growing number of people who are fed up with freeloaders.

until then, this article is worthless.
Posted on 3 Jul 2015 13:56
Jessie Jensen
Winners of the African EduWeek Awards announced
Nice post. Thanks for the share. In academic level students are asked how to write a college essay. To get better idea they can have help from professional services.
Posted on 3 Jul 2015 13:43
Lehlohonolo Ramphalile
Lehlohonolo Ramphalile
DKNY's Donna Karan steps down
I love DKNY wear man!
Posted on 3 Jul 2015 10:31
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