I bought my car from a dealer in Pretoria, on the 3rd of March, a second hand. I had test driven the car found that it had gearbox issues, tyres were almost finished, we agreed that all that will be fixed. In May the car had some issues and because I had taken a warranty I took it to a workshop, I was told that it needed suspension, timing chain, and gearbox to be fixed. I made a claim and was given the max R20 000 and asked that they do the suspension and timing chain. On the 30th July, the cambelt snapped and that is when I decided to send an email to the dealership where I bought the car, I was then told to tow the car to their workshop, and I did. After a month of me checking every now and then if the car is fixed with no luck, and then one day when I called the manager mentioned that it's now R27000 and I was like mmmmh (in my mind I'm thinking why is he telling me). After almost 2 months they told me it's fixed and I went to fetch it and only to be given an invoice of R31000+ and that is when I said I've had this car for less than 6 months and 12000+ kilometres, I will not take responsibility of that bill and the manager did not ask for my approval. The car is with these guys and they do not want to take responsibility. What must I do? I'm desperate for assistance.
1) Not all MT is the same 2) For global business, expert MT is already proven to save millions of dollars in global operational costs, accelerate product launches (and hence global revenues) AND improve the overall customer experience by providing, albeit imperfect, information in consumers' own language 3) MT is rapidly evolving to provide greater value to global business all the time 4) Any point that argues these facts is at the very least, missing the bigger picture...
I have found over the years that if you indulge the client and give them exactly what hey ask for (including making the logo bigger), and then ask them to consider your suggestion/recommendation, this allows them to see that what they initially thought was going to work doesn't in fact work and what you suggested when held up against the brief is a much better solution. This helps them understand the complexities of the creative process and allows you to earn their respect as the professionals. They are also educated in the process and if you do your job well you establish trust and can push things a little further the next time. As Kevin Minshaw mentioned as creatives we need to respect that our clients know their customers and their business and if we do this and learn from them they will begin to respect us our insights and creativity and in the end everyone wins. Cheers Steve
The way to handle this type of let-down is to undermine the client's ability to judge creativity. As my mum used to say: "Okay, do it your way ... (just audible) if you don't mind looking stupid."
Ha, ha. I wish. Actually, I've found the best way to handle this is to see yourself as an extension of the client's own creative ability. Too often, as creatives, we see clients as idiots who don't know the first thing about design (or in my case, copywriting). That immediately puts you on the wrong footing. That client has built a good business, not by luck but by intelligence. And they are closer to the customer than we are so they often do know how their brand should look, feel and sound. And even if they get it wrong, it's their brand.
Bluntly, if we want to make it personal, we should create works that we can sell independently. But if you are working for a paying client, don't see them as weakening your creativity; see yourself as strengthening theirs. Play nicely and in time, they'll warm to your suggestions.