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Narian Chengiah Naidoo
Workshop to help SADC countries improve food production
Workshops should be held to help SADC countries to stop fraud and corruption in government.
Posted on 2 Sep 2014 15:41
Narian Chengiah Naidoo
AG to probe corruption in Westonaria
We know that the Auditor-General's (AG) office will investigate the allegations of corruption and maladministration at the Westonaria Local Municipality and the outcome of the investigation will be swept under the carpet.
Posted on 2 Sep 2014 15:38
Narian Chengiah Naidoo
Government says it will protect textile sector
First lets talk about stopping all imports of textile from foreign countries if the government wants to protect the textile sector.

Why import if we manufacture here in South Africa.
Posted on 2 Sep 2014 15:24
Mark Walters
Loeries Creative Week kicks off with Adams & Adams Student Portfolio Day
Mark Walters
Hi there,

Will there be a chance for students in JHB? Juniors in their 1st year out?

Kind Regards,
MJ Walters.
Posted on 2 Sep 2014 14:20
Mark Walters
Loeries Creative Week kicks off with Adams & Adams Student Portfolio Day
Hi there,

Will there be a chance for students in Cape Town? Juniors in their 1st year out?

Kind Regards,
MJ Walters.
Posted on 2 Sep 2014 14:17
Seth Whitehead
The future of TV and advertising and why we should be excited
Exciting times lie ahead.
Posted on 2 Sep 2014 13:11
Samuel Welkom
Samuel Welkom
Brick manufacturer invests in Pilot crusher
What an excellent support for bricks manufactures in Gauteng! Kindly assist us with that mechanism in North West especially in Mafikeng area and surroundings, bricks manufacturing is too expensive to maintain especially for small businesses in rural areas.
Posted on 2 Sep 2014 12:15
Narian Chengiah Naidoo
Faith feints, dodges Hlaudi weather
What is new in Eugene Mthethwa, the general secretary of the Creative Workers Union of SA calling "Hlaudi is a pathetic liar,"
after all he is an African National Congress appointee.

I would say call Hlaudi a pathetic lying arse hole would have been better.
Posted on 2 Sep 2014 12:03
Tina Baer
Tina Baer
The most amazing pitch in history
Love it! Way to go.
Posted on 2 Sep 2014 09:10
Fidel Tshivhasa
The truth hurts - why you didn't get the job
I know there are a few points in there that are probably true about me. But the problem is that even when I try to avoid some of them, I'll always strike out with one other or two because of nerves. Dang!
Posted on 1 Sep 2014 19:50
Marcio Quintal
Marcio Quintal
eNCA and eNews Prime Time get a distinct new look
Three logos in the space of three years.

CNN has had the same logo since 1980, and the BBC has had theirs since 1997.

If you want an iconic brand then you need to find a logo that will stand the test of time.
Posted on 1 Sep 2014 16:33
Uvu Diaz
There's no such thing as a 10-page website
I'm sorry but not every online business website needs hundreds of pages to be successful with regard to SEO. That's like saying the only point of contact for businesses is through their own website. Social media also helps to break down structures into digestible chunks for online consumption, and helps to create other platforms of exposure.

I agree with you that copy writing is important for effective SEO but I wouldn't go as far as saying designers and developers are not copywriters. There is no reason why a copywriter should be better equipped to produce website copy than that of a designer or developer. If you understand information architecture, and you use the necessary tools and processes to develop the right keywords SEO will be successful.

Information overload is a major concern in my opinion and can also lead to less exposure. I guarantee you that users do not want to be bombarded with unnecessary information, and I quote,"Your website is a [...] comprehensive company profile that tells people everything they need to know about you in one go - and clearly takes into account the fact that people don't read much and will mostly scan."

Websites need to be clear and to the point, particularly if you are a new comer within the industry. Start with something simple and build on it. Anyone who tells you otherwise is not affording you the opportunity to start small and dream big, and will run your business into the ground with costs you might not be ready to incur. Development doesn't come cheap.

The statement below is extremely contradictory to the point of this article as well.

"If your website looks good to you and is easy to understand it will be successful. If it's messy and all over the place that's what people will remember."

A 50 to 300 page website will not look simple and will definitely display plenty of clutter, and will become expensive to produce. A website of this magnitude requires an extensive content management system which will increase the development cost of your website.

I honestly believe that a 1 to 10 page website is the best starting point to expand on because it will be affordable, easy to manage and there will always be room for growth, and you will be in a better position to see where real growth is needed at a time that is convenient for you and your business.

If you think that making a massive website is all you need to do to make your business successful then you can adopt the same opinion as this article and see where that takes you. In my opinion marketing is a full time job and should never sit squarely on the shoulders of web development, and SEO. Get out there and promote your brand in as many ways as possible. Don't rely on your website to be your saving grace, because it might end up being the spanner in the works, especially if you rush into a commitment you are not ready for.

There is nothing wrong with starting small when the option to grow is always available.
Posted on 1 Sep 2014 15:25
Lawrence Lackey
Lawrence Lackey
The most amazing pitch in history
Fantastic article!
Posted on 1 Sep 2014 15:15
Narian Chengiah Naidoo
Six years in jail for selling fake birth certificates
President Jacob Zuma walks free while Sanele Zungu, a former senior administration officer at the Melmoth Local Office of the Home Affairs department in KwaZulu-Natal get six years in jail for selling fake birth certificates.

What a justice system. What a Banana Republic.
Posted on 1 Sep 2014 15:09
Narian Chengiah Naidoo
Six years in jail for selling fake birth certificates
President Jacob Zuma walks free while Sanele Zungu, a former senior administration officer at the Melmoth Local Office of the Home Affairs department in KwaZulu-Natal get six years in jail for selling fake birth certificates.

What a justice system. What a Banana Republic.
Posted on 1 Sep 2014 15:09
Narian Chengiah Naidoo
Public servants must 'serve' the public
Let the Deputy President Cyril Ramaphosa set the example.
Posted on 1 Sep 2014 15:04
Spoonfeeder
Emotional branding - The love affair between consumers and brands
Hi Joseph,

You are 110% correct here...

However, you try telling Unilever, Tiger brands and P&G these things...

They will whip out a book that agencies are probably not even aware of called, "How to let your agency down nicely without destroying the creative process..."

Then they will back it up with a Millwood Brown stats and tell you a research group has decided what is relevant and creative...

Clients do not have an emotional connection with their brand, they have a functional one, because function determines bottom line in their minds...

Hubbabaloo in my mind...

If you have an emotional connection, it will sell...

But how many times have agencies lost that fight and watched their great ideas go down that client toilet...

"I know, let's spend cr@p loads of cash on an idea no one will connect with... It will make us millions..."

Foobar!!!
Posted on 1 Sep 2014 14:03
Just saying
Cape Argus to relaunch, revamped
"Ich bin ein Berliner"
Posted on 1 Sep 2014 13:27
Maluda Machado
Four things you need to know about brand guidelines
Thank-you for this insightful article. Exactly what I wish I could explain to clients! People forget that your genuine designers have studied extensively (most likely studying Fine Arts first) and are not just about plonking objects together! A great deal of thought, planning and experience goes into every colour, every font, every object, every line for every layout or design.
The general consensus is that if you have a pc you can be a designer!
If I wear a white coat and walk around a hospital with a clipboard and a stethascope - does that make me a doctor?
Posted on 1 Sep 2014 12:55
Marc Araujo
Marc Araujo
The most amazing pitch in history
This has inspired me, thanks Sid. Theatre of the heart - brilliant.
Posted on 1 Sep 2014 12:34
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