Digital and satellite boxes have been increasing in demand for the past few years and their popularity is gradually emerging in the market. Consumers now prefer to have ready access to a variety of channels not only from the local scene but from international broadcasters as well. People are now more choosy and demanding because they know there are many competitors out there in the industry who are always giving good discounts.
Branding is one key factor that drives sales. Without brand empowerment, consumers only make adhoc purchases to try out new products and the potential of them coming back to the same merchant is relatively smaller. However, once consumers are aware of a certain product name like packing boxes or even apparel, they will most likely be regular and loyal customers.
They have already learned perhaps. There are various changes of Digital Marketing specially it concerns about the online procedures which I thinks Google mostly update to filter legitimate business. This site http://www.digiteksf.com/direct-mail/ gives me all the best marketing strategy.
Great to hear - thanks for going the extra mile, Ford! :) Animal charities receive no government funding and rely completely on the generosity of corporates and individuals. Wonderful to know that there are private sector partners willing to put a wag into those tails. Well done!
I had the privilege of doing some freelance writing for the O Mag, and it's always sad to see a great mag disappear from the shelves. Thinking of the in-house team as they reconfigure their careers, and wishing them well - perhaps time to consider joining the Freelance Economy?!
I do like the Boardwalk Hotel but to think it is 5-star is a giggle. It's comfortable (a touch pokey though and far cry from a Hyatt or a Sheraton room), and it's incredibly skin-deep, structure-wise. It has none of the majesty or sumptuous feel of a real -5-star establishment - or even four. Not in the outside world and oddly, not even in yesteryear South Africa either. Compare this with the Edward or the Mount Nelson in the 70s, the Carlton or Sandton Sun the 80s. Standards (not just of hotels but what we have come to expect of them) have dropped more than somewhat.
Agreed: There are brands today that need to create there own Owned Media Community assets to create there own communities that can provide enhanced engagement and deliver loyalty through participation. This is something we at Mygeni have been working on and have developed a platform to do this. Content marketing is not just placing content into existing communities but developing your own voice that is separate from Facebook and Twitter etc. This focusses on the 20% of the brand customers that are responsible for the 80% of revenue and must be recommendation driven and place the customer in charge of the process to earn trust and create relevancy.