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Jason Grey
Two new additions to the TPP's growing content marketing team
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Posted on 1 Sep 2014 13:13
Maluda Machado
Four things you need to know about brand guidelines
Thank-you for this insightful article. Exactly what I wish I could explain to clients! People forget that your genuine designers have studied extensively (most likely studying Fine Arts first) and are not just about plonking objects together! A great deal of thought, planning and experience goes into every colour, every font, every object, every line for every layout or design.
The general consensus is that if you have a pc you can be a designer!
If I wear a white coat and walk around a hospital with a clipboard and a stethascope - does that make me a doctor?
Posted on 1 Sep 2014 12:55
Marc Araujo
Marc Araujo
The most amazing pitch in history
This has inspired me, thanks Sid. Theatre of the heart - brilliant.
Posted on 1 Sep 2014 12:34
munashe mbavarira
The most amazing pitch in history
You could not have said it better! Great article. If only we could learn how to apply this in real situations we would win more and succeed.
Posted on 1 Sep 2014 08:35
Seriane Morapeli
Seriane Morapeli
Advertising industry must support local musicians
The recent Joy Cadbury ad is an example of this idea, the use of a similar named song by The Soil, made the ad clever. This was of benefit to both the brands. I know whenever I see Cadbury chocolate that song plays in my head.
Brilliant idea Bonnie, the only limitation is that it is likely to be a success if it uses popular and known artists. If not, it may air unnoticed
Posted on 30 Aug 2014 16:15
Seriane Morapeli
Seriane Morapeli
[NewsMaker:] Evans Manyonga
Look forward to picking up a copy. The brains behind creative business ideas will finally be made known and hopefully inspire us the readers. Hopeful about the price as well
Posted on 30 Aug 2014 14:22
Busisiwe Dhlamini
Emotional branding - The love affair between consumers and brands
Love this and completely agree. Maybe because I am a woman? :-) Funny enough, before I even got to bottom half of this article I already thought "Coca Cola does this", one of the reason I love that brand so much.
Posted on 29 Aug 2014 20:45
Busisiwe Dhlamini
What is your brand's social identity?
I'm a social media manager and I completely agree with this article. This is one of the reasons I love social media so much, it has introduced a new aspect of branding that I believe is so much more enjoyable for the organisation, and believable for the consumer. It encourages brands to communicate to the public like they are PEOPLE and not just CONSUMERS. This can only lead to a better understanding between the two. Great article.
Posted on 29 Aug 2014 20:37
Virgin activist
South Africa's Best Liked Ads
I see the errata have been sorted out now...
Posted on 29 Aug 2014 17:30
Local SEO: How to boost your social listening
Reputation management is extremely important to businesses nowadays considering how easy it is to share a positive or negative experiences with thousands of people with just a click of a mouse. It's crucial that businesses pay attention and listen to what people are saying about them. Businesses can't make everyone happy, but what they can do is monitor and address the problem. Their customers need to know they're being heard, but pick your battles wisely. Sometimes comments can be irrelevant or a personal attack rather than a genuine review. Don't underestimate the power of quick real-time responses. Consumers are very impatient and the quicker a business responds, the quicker they can amends with a bad situation.
Posted on 29 Aug 2014 16:16
James Carlos
James Carlos
SABS to ensure PVC pipes are heavy metal free
PVC pipes are one of the best inventions which replace the use of metal pipes. According to an article PVC pipes are friendly to our environment, long lasting and easy to install as compared to metal pipes. For more click here.
Posted on 29 Aug 2014 14:02
Double Whammy
South Africa's Best Liked Ads
Also should be country's (singular) not countries? A double whammy copy mistake?
Posted on 29 Aug 2014 13:16
Lucy Adio
Lucy Adio
How to strut your social media content like a pro
Hello Catherine,

Trust you are well!

Please i need your help to know how social media works and how i can manage my brand on social media

Thanks
Posted on 28 Aug 2014 18:37
Labuschagne A
South African PR practitioners can learn a lot from international PR professionals
Well written article
Posted on 28 Aug 2014 17:49
Bob Broom
Bob Broom
South Africa's Best Liked Ads
Why does this piece begin with the words; "in a double whammy........."? That is normally only applied to something of negative connotations? Please explain???
Posted on 28 Aug 2014 16:06
terry kurt
what is happening with Truelove Magazine
I also noticed that their materials today as well as printing layout are not that good, it seems something is going on within the management. If they want to revive their consumers interest they must do quality jobs and proper funding perhaps, and of course their printing should be unique and quality, they can try http://www.digiteksf.com/products/ for absolute result.
Posted on 28 Aug 2014 15:54
terry kurt
Market-related salaries for graphic designers in Witbank
Try at monsterjobs.com they offers good salary and benefits for graphic designs and most of the company or the employer are just close to your location. That was confirmed by Julie, my friend that works as printing consultant at this site DigitekSF, you can see portfolios at http://www.digiteksf.com/vinyl-banners/.
Posted on 28 Aug 2014 15:50
terry kurt
Gospel music marketing companies
Some of them are in form of direct marketing just like this site http://www.digiteksf.com/direct-mail/, which I think it is also effective.
Posted on 28 Aug 2014 15:45
shamola pramjeeth
SMS service for pregnant women
Great initiative however government has to ensure all the logistical aspects are well managed, the roll out is effectively implemented and clinches rectified immediately. It is common in numerous initiatives were lack of effective management and poor monitoring and control procedures resulting in poor service delivery, care and resources have resulted in a lack of confidence and trust. Poor service has to be treated with high priority. Apart from pregnant moms, all moms or caregivers with young children should be aided in child health and well being thus reducing mortality and morbidity rates. Mobile clinics and clinics in outer-lying areas have to be trained and equipped as well.
Posted on 28 Aug 2014 15:01
shamola pramjeeth
80% of in-store communication is ineffective
I totally agree with you Pierre. They have different mindsets and focus areas
Posted on 28 Aug 2014 14:45
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