The reality is that the Barcelona Principles are having an impact, but it takes years to change an culture that has been dominated by old ways of thinking. Just ask Martin Luther.. or for that matter advertising. AVEs began as a way of comparing PR to advetising, but that was when PR was a simpler discline and Advertising was pretty much something you paid for that appeared in print or on TV. Neither discipline bears much resemblance to what the were 50 years ago. What I see is that number of clients who are shifting away from AVEs and clip counts grows every year. According to the most recent USC Annenberg survey the number one metric used to measure PR is influence on reputation. The number one complaint from CEOs and clients that I hear is that agencies inflate impressions counts to the point that they are absurd, and I talk to dozens of people every month that are defining their success in terms of actual desired outcomes and not AVEs. There is no time and place for AVEs and other silly anachronisms of our distant past. In an era when social conversations can bring down CEOs in a matter of hours, getting "impressions" or column inches -- which is all that AVE really measures, is not the objective. You can get all the impression or column inches you want by saying something stupid in a Tweet. What really matters is, does it affect your customers, your stock price and your relatoinshpis with your stakeholders.
QR codes have had a slow start in South Africa, but that doesn’t mean that they should be forgotten. I think they still have the potential to be big; we just need to educate people about them more. In my opinion, they can be great when added to marketing campaigns. There are many QR code companies that are focused on quality QR code systems for their clients such as, qrcode.co.za and scanlife.com. QR codes can still be very popular in South Africa.
You're sensationalising by confusing SABC News on free-to-air public broadcast channels with SABC News, the 24-hour satellite news channel on DStv. If you said they were removing Afrikaans news from SABC2, or other languages from SABC1 and SABC3, that would be news. This is just link baiting. I'm surprised they even have anything other than English on the DStv channel, since DStv services more than just South Africa.
GetSmarter has an amazing business model that allows you to continue to hold down your 9-5 job, while studying part-time, because all courses are available online! If you want to change careers, or advance yourself to a higher level with improved skills, consider taking an online short course with GetSmarter to do just that. www.getsmarter.co.za
I love sales! Thank you for the article, it`s great information for shopaholic. I like shoes and have a lot of it. My husband says that is my illness. Yes, I try to live with my means but sometimes I spend more than earn. As usual my credit card is empty, so when I saw coat from my dream my pockets were empty. My decision was to get payday loan. Yes, such debts have high interest rates but I needed that coat. Keep in mind if you want something but don`t have money for it you can get payday loans online.
Good that they have this innovation, in many places, this idea is even hardly earn. I am glad that many students can be a part of this futuristic live improving course. In any case, you can see this http://eatmywords.com/tips/choosing-a-naming-firm/, to help business and marketing idea for student, specially young entrepreneurs.
When a business or company or a brand receives a recognition, definitely it means they bears a brand that is valuable, wholesome, with reputation and consumer friendly. All these are a product of good branding, just like many company, once they earn various recognition, it means it is a business with good reputation. Business branding is important to achieve idealists result as this one, with the help of many experts like http://eatmywords.com/services/consulting/, expectation is likely achievable.
Changing brand name and all it product description and company profile is part of a business or company evolution. For some they need to take this new level as a gameplayer of the industry even they have been known from the old one. While other business, rebranding is their only way to try another possibility of success. For quality and best brand naming, I suggest every businesses should seek http://eatmywords.com/ for better result.