The growth of the mobile market makes it vital to have a responsive website. Responsive websites adapt to screen size. For example on a laptop screen the website is slightly different to when someone is viewing the website via a smart phone. Responsive website make it much easy for navigation, user experience and improves conversion rates. Have a look at our responsive websiteand adjust your browser size to see how the site responded to screen size.
Superb Article. On a similar note. I am so tired of agencies telling you " we gave you 10000 visits to your site." Yet they are unable to tell you how many of those 10 000 visits turn into potential customers. I would rather have 100 quality visits, that generate 50 good sales leads than 10 000 visits that give 10 leads. Its just vanity business. Through simple tools such as Google Analytics you can track all of these thing. Conversion optimization is something that is becoming more and more important. For those of you that are not sure what Conversion optimization is all about, have a look at this brief explanation : Conversion optimization
I know it is solely for business purposes but sometimes it is sad to see a country spend a hefty amount of money to invest in a majestic event such as the Olympics, World Cup and so on, when its own citizens are suffering financially. Even though the intention is to boost tourism and economy, but why bother when your own people are still struck with sorrow and grief on the streets. Sydney has always been a relatively successful city, thus that was not much issues for them to host the Olympics back then. But for the others?
Digital advertising by its very nature is a real problem for me. The fact that ads are sold by page impression or click-through leads to all sorts of issues. News web sites are designed to generate as many page (and ad) views as possible. This is their currency. This makes for crappy reader experience. The ads are transient and disappear far too quickly. The news pages are also transient. See something today that you like, unless you have the url, its hard to share your experience with someone else. (Did you see that article on Bizcommunity yesterday? Chances are you won't find it again.) I propose that 1. News site are published in EDITIONS similar to a printed copy (not pdf). You should be able to read a complete edition (current or historical) at any time. 2. Ads should be permanently linked (not dished out by some algorithmic server) to articles and sections which can then be referenced again later. 3. There should be a lot less linking. Digital news readers are very happy to keep on scrolling (ala Facebook). I know this sounds retro but between editions, permanent ad and a happy reading experience, you will attract readers and advertiser.
A tax on medicines is a regressive tax on the sick. If you are fit, well and working you do not pay this tax. Only if you are ill, needing treatment less likely to be able to earn will you be required to pay this tax. This is a sickness tax with an exemption for the healthy!. Richard Laing Professor Boston University and Extraordinary Professor University of Western Cape
This is exactly how we are playing in this space with Africa Geographic's Digital platforms and l fully agree with what is being said. Advertising agencies need to wake up and realise that there is a lot more to digital than meets the eye. Fantastic article!
This is wonderful to hear, but where do I go to participate in this civic- and social- upliftment project? I have yet to hear from the many, many organisations I've approached to offer my skills. knowledge and experience in the field of skills development and training, as well as change management and strategy. It's all very well government's issuing statements like this but it's the ACTION that counts.
I highly support our Government on this and I hope they include small business like mine in this massive projects as we small business employ people faster than the traditional big companies. It will also pave a way for us to grow and be more competitive and productive. Phambili with PHAKISA
Absolutely! And that is why every leader should consider having someone who is objective, honest and "un-agenda-ed" to talk to about these serious ways of doing business and leading others. That's where we communication consultants come in...... We are trained to assist executive clients in constructive listening, collaborative goal setting, I-CARE leadership and other thought provoking strategies to take on the challenge of leading by example to improve our business, the economy and society.
Enjoyed your article. Most employers have become complacent about absenteeism, and your suggestion to "plan for it" is an indication of this thinking! The costs of absenteeism are shocking, and can harm a business if not managed effectively. To highlight this I recently published a presentation on Slideshare "Is absenteeism harming your business? Probably!", which can be viewed at http://www.slideshare.net/justgv/is-absenteeism-harming-your-business Regards
In my opinion, finding CRM duplicates is relatively well understood.
The greater challenge is how to manage them once identified and minimize the human intervention required to identify the best (golden) record and then merge 1:1 data and re-align 1:M data before retiring the duplicates.
To overcome these challenges we have built deduplication and merging technology for CRM's and databases so that businesses can capitalize on higher quality data and minimize costly human intervention.
First off what a pleasure to read a well crafted (no pun) article such as yours, really an enjoyable and flowing piece.
With this predicament of pricing, stemming ultimately from high costs, I would always present the opportunity to 'collaborate'. My favourite marketing author of all time, Andy Davis, describes the benefits in terms of 'a rising tide lifts all ships'.
Whilst the idea of several breweries in Cape Town utilising a single location to create their masterpieces may restrict somewhat the job creation, this solution can be viewed perhaps as an 'Incubation Facility' whilst the go-getters build a following, their credibility and relationships with stockists and suppliers alike, until ready to fly the nest and invest in their own facilities.
Im not aware if SAB or the like have such initiatives in place, I can certainly say though that it would give a lot of these small scale brewers some great forward movement, expertise lending and that key cost reduction they need to keep the snowball rolling.