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Bizcommunity retains a dedicated editorial pool and a group of around 265 industry contributors, we always welcome additional contributions.
Nicolette Croucamp
Lekker not to read a billboard!
Glad you didn't have a fender bender! I love the 'Lekker to be here' campaign line, it makes me feel good for all sorts of reasons. Don't know that the billboard needed more than that. Perhaps a giant wand of Tippex could make it more freeway friendly :) Posted on 26 Jul 2012 14:48
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hesham El azmerly
Telecom Egypt announces new CEO
hi Posted on 26 Jul 2012 14:00
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Asterix
marcusbrewster named South African Financial PR Firm of the Year
Ummmmmmmmmmmmmmmmmm how is that possible if you do not have financial accounts in your portfolio? Posted on 26 Jul 2012 11:57
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lawrence mampu
Sisulu, unions meet to further wage negotiations
I wish the government as employer would become reasonable by upping their offer to employees. Cost of living is too high and hit ard on employees on lower levels such as levels 3-7. We could appreciate if an amicable and a fair conclusion can be reached soon as this talks has gone for too long now. Posted on 26 Jul 2012 11:13
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eric carter
Jaguar Land Rover to build new sports car in Britain
Wow this is great i guess. This innovation of them is really admirable. I read some review about this one and i got chills because every parts and its performance is really impressive. I hope they also have F-Type premier jaguar parts suppliers in britain. So that it can be customized by people who will buy it and can tune it to have a great performance. Posted on 26 Jul 2012 03:02
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eric carter
Elantra is SA Car of the Year
This is a really great article, I strongly agree to this one. Hyundai made a good decision on producing elantra, i remembered when im with my friend we went to a car show of new hyundai models and we participated on hyundai elantra touring review segment where we test drive it and give a review about it. We really reviewed it and we conclude that in terms of performance elantra can ba compared to semi-sports car and in terms of the looks, the style is really awesome. Posted on 26 Jul 2012 02:52
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sandile madlala
What I'd do with the Indy or Avusa
Absolutely great read! Posted on 25 Jul 2012 16:51
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sandile madlala
What I'd do with the Indy or Avusa
what a great read! Posted on 25 Jul 2012 16:39
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Alan Morrissey
SA crying out for an online currency
Totally agree! I work for ABC in the UK (www.abc.org.uk) and we have been auditing website traffic and digital media since 1996. We are an Industry owned not for profit organisation that sets standards in digital in the UK and are seen as the stamp of trust in this area with regards to auditing site-centric traffic. UKOM (http://www.ukom.uk.net/) the 'currency' for Media Buyers in the UK initially appointed Nielsens and their panel for the first 3 years but have since appointed comScore and their hybrid model for 2013 onwards. The hybrid combines site-centric page tags (beacons) and their panel to hopefully get a more accurate figure than a panel alone, because we all know both panel and site-centric measures have their pro's and con's, panel to do with quality and quantity and site-centric to do with cookie churn (cookie deletion and cookie acceptance). The key for the SA market is to combine Effective Measure tags with some sort of panel and then feed this into Media Buyers planning tools. This system should then be audited by an independent media auditor like ABC to ensure the site-centric part is trusted. Media Owners implement their Effective Measure tags but no one is checking for double tagging pages, robots evoking javascript (eg Google Preview Bot, which inflates Unique Browser figures), removal of internal traffic and bad URL's. Like in the UK market, SA needs to have an easy to use and trusted tool/currency to help increase digital ad spend.... Posted on 25 Jul 2012 14:26
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derek abdinor
What I'd do with the Indy or Avusa
Good piece.
I would disagree on a formal innovation unit. The "Labs" of yore tend to impress a lot and deliver little. Often what is created does not have the cultural fit of the organisation in mind. Posted on 25 Jul 2012 14:05
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Les van Dyk
SA crying out for an online currency
Great insight - data knowledge is becoming very important! Posted on 25 Jul 2012 13:16
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rizamay cruz
Sanofi chooses NATIVE to develop iPad app
Once this app will be release in the public, I am pretty sure that this will open up other company to propose similar innovation. It is in fact effective way to reach the needs of the people. And not only that, since they prefer NATIVE developer, then this will uplift the standardization of opportunity as well as the people confidence. I wish to see that soon and viewed over my iPad with new ipad keyboard in it. Posted on 25 Jul 2012 12:30
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rizamay cruz
Dedicated SA golf travel iPad App launched
Not so bad apps, just downloaded but provide only 4 stars.

Cheers,
Rizamay, designer of new ipad cases for TechDirect USA Posted on 25 Jul 2012 12:18
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Jean Ochse
Two covers for Car magazine
This is not a new thing in the magazine world. As always, CAR is behind... Top Gear, Top Marques and Classic Car has done this for a few years now...

Welcome to the future CAR. Posted on 25 Jul 2012 08:36
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Freetail Therapy
Who are the Mommy bloggers? WE are the mommy bloggers
The ONLY people that get to call me mommy are my kids! I am NOT a "Mommy Blogger"! www.freetailtherapy.com Posted on 25 Jul 2012 07:41
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Freetail Therapy
Who are the Mommy Bloggers?
The ONLY people that get to call me mommy are my kids! I am NOT a "Mommy Blogger"! www.freetailtherapy.com Posted on 25 Jul 2012 07:39
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Rod Baker
Axes out for advertising standards autocracy
This correspondence in now closed. Posted on 24 Jul 2012 14:28
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Brent Murphy
Axes out for advertising standards autocracy
Brent Murphy, Pharmacist and Director of Solal Technologies:

I am one of the team of pharmacists that work for SOLAL Technologies and I need to correct some misrepresentations Roy Jobson has made about SOLAL Technologies.

Jobson implies that our products could contain toxins or useless fillers. This is false. All of our raw materials are identified both in terms of their active ingredients, as well being screened for toxins such as heavy metals, pesticides, and when applicable, undesirable alkaloids or oxidative degradation. Furthermore we are one of the few nutraceutical supplement companies in South Africa that verifies that the raw materials that go into our products are correctly identified. We also perform stability studies on our formulations after manufacture to ensure the integrity of components remain intact.

Whilst we cannot speak for other nutraceutical companies, SOLAL strives to maintain GMP (good manufacturing practices) and quality assurance. Furthermore, since our products are manufactured in pharmaceutical facilities that are licenced by the Department of Health to manufacture medicines, the exact amount of actives, as well as any inactive ingredients (fillers), where applicable, are known. We don’t use “chalk dusts” as fillers, as Jobson suggests.

Jobson further tries to confuse the reader that the mere non-registration of nutraceutical supplements, also known as complementary and alternative medicines (CAMS) in South Africa is evidence enough that they are unsafe or ineffective, since the Medicines Control Council (MCC) has not yet got around to evaluating any of the 155 000 CAMS in South Africa for safety or efficacy. However the fact that the MCC has not yet evaluated them, does not change the fact that there is ample independent scientific evidence from universities and governments all over the world to support both the effectiveness and safety of CAMS. I should add that there are hundreds, if not thousands of (non-CAM) pharmaceutical medicines on the South African market which have also not been evaluated by the MCC for safety or efficacy, including well-known brands of pain medicines, some anti-cancer pharmaceuticals, certain anti-allergy medicines and many more. The mere evaluation, or lack thereof, by the MCC, of a medicine, be it CAMS or pharmaceutical, does not change its effectiveness or safety. It is what it is.

Importantly, research from the American Association of Poison Control Centres’ - National Poison Data System reveals, there were no deaths linked to nutritional supplements in 2010 in the USA. Contrast this to the 106 000 people that die in the USA alone from prescription medicines annually. If nutritional supplements are allegedly so "dangerous," as anti-vitamin activists like to claim, then where are all the bodies?

CAMS (including vitamins, minerals, amino acids and herbal extracts) are routinely prescribed and administered by doctors: Iron for anaemia; n-acetyl-cysteine for paracetamol overdose; carbocysteine to loosen pleghm; senna herb for constipation; alginic acid (from seaweed) for indigestion; milk thistle for liver disease; folic acid to prevent neural tube defects during pregnancy; digitalis (from the foxglove plant) for heart beat irregularities, and many more. Doctors throughout the centuries have always used CAMS, including hundreds of doctors in South Africa that use, prescribe and recommend Solal products specifically. In fact, an analysis of the origin of all medicines developed between 1981 and 2002 showed that CAMS and plant extracts comprised 28% of all new medicines launched onto the market. Posted on 24 Jul 2012 13:51
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Colin Levin
Axes out for advertising standards autocracy
Colin Levin, Director of Solal Technologies:

In the interests of transparency, it is only right that members of the public know that both Steinman and Jobson are merely GP’s. While Rhodes University has bestowed the title of “Associate Professor of Pharmacology” upon Jobson, he nevertheless is a GP with a Master’s degree in family practice, and has no formal qualifications in pharmaceutical sciences. Neither of them for that matter have any formal education in pharmaceutical sciences; let alone any formal post-graduate pharmaceutical degrees. They are of the belief that advertising must meet their self-imposed standards. Remarkably it appears that most or all of Steinman’s references that are cited and that he relies on are those which he himself contrived.

Whether Charleston may or may not have used any Solal products is of course a “red herring”. The ASA makes it a prerequisite that a complainant must have suffered harm or potential harm in order to lodge a complaint. (The ASA ignore their own rules in this regard.) Neither Charleston, nor the other two serial complainants (Steinman and Jobson) have ever alleged that they have suffered any harm or for that matter, any other complementary medicine product. Whilst the lunacy and fuss that has been created on the one hand is remarkable given that nutraceuticals have not caused one injury or death. With the hype that these serial complainants have created, one would believe that dead bodies would be lining the streets. Their terminology and vociferous opposition to anything that is even related to complementary medicines seems to lack transparency and reason.

The abovementioned “red herring” is raised to deflect from the real issue that Chris Moerdyk has raised, that being the ASA has perpetuated a fraud in that it claimed a “mandate” from the MCC to administer a code of practice relating to the advertising of medicines. The ASA’s fraud was further perpetuated by the ASA claiming they were doing so in terms of Section 18C of the Medicines Act. The effect of this fraud was to lend an aura of credibility and acceptability to appendices A and F, where none should duly exist, as they had the effect of banning truthful claims It is this fraud that Solal inter alia seeks to put an end to by way of its litigation against the ASA. It seems to me that this fraud was instigated by Jobson meeting with the ASA (as alluded to by Steinman).

Steinman suggests that Moerdyk accepts Solal’s argument that no relationship exists with the ASA and MCC. This is one example of how Steinman has attempted to mislead the readers. Steinman omits to advise the readers that it is the MCC itself and the Registrar of Medicines that confirmed (in writing) that no formal relationship exists with the ASA and the MCC. This is not surprising given that as a creature of statute the MCC is not permitted by law to delegate any functions to the ASA or any other organisation for that matter. Steinman’s attempt to label Solal’s desire to have its dispute with Steinman and his “co-activists” ventilated in a court of law “a vexatious attack” is absurd. Every person or company is entitled to have disputes ventilated in a court of law.

Quite frankly the ASA, in terms of their own articles, has nothing to do with pharmacovigilance, and Jobson, in visiting the ASA and making recommendations in order to implement the fraudulent appendix, hardly creates a formal relationship that by law, is not permitted.

Some of Charleston’s so called “reasonable complaints”, were perpetuated on this very fraud. He complained against Solal based on a so called breach of Appendix F, which appendix to the ASA code exists solely on account of the ASA’s aforementioned fraud. Charleston persisted with his complaint even though he knew Appendix F was based on a fraud. Jobson has conflicted himself in lodging complaints pursuant to Appendix F on the one hand, yet making representations to the ASA in order to implement and enforce the fraudulent Appendix F on the other hand. How can he have a hand in drafting it and then use it as a tool for his own personal agenda to lodge complaints at the ASA? Jobson, as an ex-member of one of the sub-committees of the Medicine Control Council, must have known that the ASA could not have administered these appendices on behalf of the MCC. In any event he is assisting another party being sued together with the ASA in an attempt [to] show to why the fraudulent Appendix F is valid.

Steinman’s posting is disingenuous and distortive and attempts to mislead the readers. Steinman labels editorials written by Chris Moerdyk and I, wherein we criticised the Department of Health for banning truthful claims in relation to foods, as misleading. I am advised that Steinman himself was involved in the drafting of these very same draconian food regulations. Somehow, he believes that the contingent possibility of unbanning truthful statements in the future (about foods by their manufacturers) in the public interest somehow justifies their current banning. The insanity of Steinman’s argument is that the department MAY look into allowing truthful claims in the future without any guarantee that they will permit them in the future. Steinman has the gall to suggest that Moerdyk’s and my criticism of the banning of truthful food claims that exists now is somehow misleading. It is completely unconstitutional to ban truthful claims, yet the ban currently remains in place. What may or may not happen in the future is completely irrelevant to the fact that, right now, and for an unknown, and probably indefinite period, these truthful claims are banned. Steinman has also recently gone on record in an article in a national newspaper, stating, amongst other things, that 99% of CAMS (complementary and alternative medicines) products available in South Africa are “scams”. To illustrate how ridiculous this statement by Steinman is, let me set it out by means of actual numbers:

1) There are approximately 155 000 CAMS products on the market in South Africa at the moment;
2) If we are to believe that 99% of these products are scams, then that equates to a figure of 153 450 CAMS products on the South African market that are scams / pseudo-scientific.
3) If Steinman had to spend merely ten minutes researching each supposedly scam product, based on the above figures, it would take him 25 757 hours to do so. If we are to assume that Steinman would devote 8 hours per day, 5 days per week to the above research (which would be impossible, considering that he has a full-time job, he is kept very busy submitting and responding to Advertising Standards Authority complaints, writing essays on his and others’ websites and spouting forth diatribes about the supposed dangers of CAMS on electronic forums, that would mean that this “research” would take him 3197 working days, or approximately 4105 days in total.
4) This would equate to 11 years and 3 months, working 8 hours per weekday, including public holidays. Please bear in mind once again, that the duration of 10 minutes of research per product is entirely inadequate in order to determine the veracity of the claims made in respect of each such product. Therefore, although this figure of 11 years and 3 months may seem extreme, but it is in fact an extremely conservative estimate.

I draw the reader’s attention to the fact that there are thousands of untested pharmaceuticals on the market which have never been evaluated for their safety and efficacy or have been registered by the Medicine Control Council as alluded to by Brent Murphy. These pharmaceuticals being invented molecules could pose a significant danger to the public.

The ASA are not experts (even by their own admission) when it comes to substantiation, so it is incongruent that they could judge an expert’s evidence as being correct or not. Furthermore their argument that evidence needs to be product specific, and that this is “trite” is also not specified in their code. It is a fabrication on the ASA’s part. Generic evidence from monographs and other scientific research is used for medicine indications and claims throughout the world. For example each brand of paracetamol in the world does not have to prove that that particular brand of paracetamol cures a headache. This would be a huge duplication of research – having to prove that paracetamol cures a headache for every brand; instead, all that is needed is to show that the product contains paracetamol, in the dose that GENERIC evidence already available shows to be effective. In such cases generic, non-product specific evidence is acceptable. And if generic evidence is acceptable for medicine regulators all over the world, including the FDA, then it should be acceptable to the ASA as well.

Steinman and Jobson have both assisted the Sugar Association who procured that the ASA ban Solal’s advertising stating inter alia that “eating excess sugar can cause weight gain” and “eating excess sugar can cause diabetes”, even though the World Health Organisation in a bulletin has warned South Africans that they consume too much sugar. So much for wanting to protect the public! Steinman, the whole world knows eating too much sugar will make you fat. Steinman’s cynical suggestion that such is only proven in animal studies is laughable and therefore such claim should be banned by the ASA is madness.

Steinman’s further argument that one cannot extrapolate data in animal studies to humans is not completely true, as is the case for many of his other comments. For a start, all research must be granted ethical approval by an ethics committee at the university were the proposed study is to be performed. No ethics committee in the world would ever permit research which has a known and significant harmful outcome in humans, especially if there is already data indicating as much in animal studies. This means that if it has been shown in animal studies that “eating excess sugar may cause diabetes”, and “eating excess sugar may cause obesity”, then one will never be able to experiment with humans to see how obese people become, or how severe the likely diabetes will develop in the presence of a diet high in sugar. This is such a simple concept in medical ethics, a subject that both Steinman and Jobson should both have studied at medical school, yet the point seems to sail meaninglessly over their heads.

Often the most current research comes from animal research. For example, one does not have to prove arsenic or cyanide is fatal to humans, before claiming that it may be harmful to humans, if research on animals shows this to be the case. Similarly sometimes it is impossible to verify how a substance works (e.g. by resveratrol activating anti-aging genes) unless animal or invitro models are used, since the alternative of cutting up a living human to determine a mechanism of action is unthinkable. Furthermore Harris is raising old news from many years ago when we did not indicated clearly when data was based on animals or humans – nowadays, and for years, we are very clear when animal evidence suggests benefit or harm, compared to human data. Furthermore Steinman is incorrect that we relied on rat data to make the claim that excess sugar can cause fat-gain. That research was on humans, South Africans in fact – and emanated from the World Health Organisation.

SOLAL products are developed by a team of pharmacists, doctors, nutritionists and dieticians, using internationally resourced research and scientific evidence. They most certainly are not developed by a one-man show, Brent Murphy. Brent is merely one of a team.

I think it is important to point out that whilst Steinman accuses Solal of using administrative and procedural aspects to hamper ASA’s process, he is being disingenuous to imply that Solal has fairly been attacked on substantiation issues, i.e. for making false claims. This is not true – Solal has been primarily attacked on technical non-substantiation issues (e.g. making TRUTHFUL claims that have fallen foul of appendix F, which itself is fraudulent). This has nothing to do with claims, but unfair technicality.

In cases where the ASA has requested substantiation (which we have supplied), the ASA has cynically and unfairly dismissed our experts that include Professors of Medicine and Deans of Pharmacy faculties, even though the ASA is not an expert itself and employs non-legally or non-medically trained persons, including matriculants to evaluate complaints. The ASA has inappropriately called for product specific evidence, even though this is not the norm in generic medicines, even amongst government regulators like the FDA. CAMS i.e. nutraceuticals are GENERIC (i.e. non-patented) medicines.

Solal, as well as our colleagues at most other CAMS manufacturers, media commentators, legal experts and the like are astounded at the volume of time that Charleston, Steinman and Jobson devote to rubbishing everything that is remotely related to complementary medicines and or health products. I wonder how this group of activists finds the time to devote to their obsessions with their attack on the complementary industry, and generate most of the complaints at the ASA regarding CAMS. Who funds these activists and the organisations that they represent; could it possibly be Big Pharma, who have seen a dip in their sales on account of people remaining healthier for longer by using quality CAMS products? Phrased differently, what is the real reason for these vigilantes’ virtual declaration of a Jihad against the complementary medicines industry? I wonder.

My reason for refusing to debate this further is I have no intention of feeding the trolls, namely Charleston, Steinman and Jobson. For those readers who are unaware of what a troll (in context) is, it is defined as per Wikipedia as follows: "In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.” These trolls have wasted enough of my time. Ultimately these issue will not doubt be ventilated in court. Posted on 24 Jul 2012 13:46
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Dr Harris Steinman
Axes out for advertising standards autocracy
Dr Harris Steinman: Chris Moerdyk misinformed:

In his column of 19 July 2012 [1], Moerdyk makes the claim that according to the ASA’s own records that there has “been only one complaint in the past 15 years from an actual consumer, with all of the rest coming a small group of four health industry activists who by their own admission have never bought or used any of the company's products.” He goes on to dismiss the longstanding relationship between the ASA and MCC. It is clear from this column in conjunction with a previous column by Moerdyk published on News24.com [2], that Moerdyk has uncritically accepted information provided by the “large pharmaceutical company” he refers to – Solal Technologies (Pty) Ltd., without checking his facts.

The four “activists” include two medical doctors: Prof. Roy Jobson and myself: Dr Harris Steinman. The others are Marcus Low (Treatment Action Campaign) and Kevin Charleston (consumer). Complaints have also been submitted by Dr Laithwaithe. Significantly, these “activists” were operating independently; Solal’s vexatious attacks on them made them cognisant of each other. There is no record of any of them having stated that they have not used a Solal product. This is not a requirement of the ASA. Moerdyk’s argument is further illogical. One does not need to have AIDS/HIV to be an AIDS activist. Nevertheless, it so happens that one of the four (Charleston) has publicly stated that he used to consume Solal products.

Moerdyk uncritically accepts Solal’s argument that no relationship existed between the MCC and ASA. I am informed by Professor Jobson that he undertook an official visit, sanctioned by the MCC, to the then CEO of the ASA, Mrs Dalene Beukes. This was while Jobson was still a Council member of the MCC and Chairperson of the MCC's pharmacovigilance committee. His report on his visit to the ASA is reflected in the MCC's minutes of that time. The purpose of the visit was to discuss the ongoing relationship of the MCC with the ASA, especially in the context of pharmacovigilance. Although the present Registrar has access to those minutes she may well be completely unaware of the relationship and may not have been informed of it by administrative staff or the Chairperson of the MCC Professor Peter Eagles. I am aware of other evidence that supports a relationship.

Moerdyk gives the impression that Solal are the aggrieved party and that the ASA and the four “activists” are at fault. He gives credibility to Solal’s arguments and apparently accepts their claims. Such claims include that an anti-aging pill can increase longevity although the evidence for this is derived from earthworms [3], that “too much sugar may accumulate fat and make learning difficult” based on pseudoscientific arguments extrapolated from research on rats[4], and that Vitamin D is as effective as a vaccine, a claim extrapolated from a small sample of Japanese schoolgirls[5]. Although a few of over 15 ASA rulings against this company may be contentious, the majority are entirely appropriate. A particularly outrageous claim for one of their products which was ruled against by the ASA is that it can prevent the development of breast cancer in women at high risk of breast cancer [6]. This is not only a false claim but could create a false sense of security in women at risk – to their detriment. Solal has claimed that Whey Protein is a valuable treatment for AIDS. It most certainly isn't. That the “pharmaceutical company has sued it [the ASA] with litigation documentation running into a couple of thousand pages” does not render Solal’s claims true.

In the News24.com column, Moerdyk (influenced by a pre-published editorial in Solal’s Health Intelligence Magazine) attacks the Directorate Food Control for having “effectively banned truthful claims as well." Despite this author [HS] pointing out to Moerdyk that he and Solal are misinformed, and that phase two of the regulations will address his (and Solal's) concerns, he has chosen not to inform readers of this.

Moerdyk also appears to not appreciate, nor understand, that the number of complaints from consumers to both the ASA and the Consumer Commission has increased disproportionately to the size of both those organisations. It is an entirely different ball park from the time he himself was a part of the ASA. Another major (and important) change has taken place in that the ASA Directorate are now, as they should always have been, critically assessing the substantiation from the advertiser at face value. It is no longer acceptable for the ASA to accept that the advertising claims are true just because a single “expert” says they are. It is also no longer acceptable for the ASA to accept that because certain ingredients in a product can be shown to have certain effects, that the product as a whole (which may have different doses of the ingredients) has the effects claimed. This latter improvement (to the public benefit) in the ASA's rulings was even objected to by the Health Products Association.

Moerdyk should also note that the “chief” pharmacist of Solal Mr Brent Murphy at one stage substantiated a product called “Ultima Fat Away.” His substantiation was subsequently shown to be scientifically faulty by a reputable arbitrator. Most of Solal's products are said to have been formulated by Murphy. It is highly desirable that when false advertising claims are made for products such as those being formulated by Murphy and being sold by Solal, the ASA is enabled to rule against those claims – no matter whether the complainants are labelled activists or not. That is essentially irrelevant. What is vital is to ensure that the system of self-regulation adopted by the ASA (and the advertising industry) works in the public interest.

Indeed, Solal have done their best to hamper this process: “The respondent’s pattern of disputing every decision made by the ASA (whether in relation to a complaint or merely procedural and administrative in nature) is well documented in other rulings. This does not serve any purpose other than delay proceedings and cause undue prejudice to a complainant in any matter. The Directorate sees no need to entertain all the arguments and potential red herrings put up by the respondent“.[7]

Let Moerdyk express his opinions by all means. But surely someone of his experience and with his reputation would attempt to be factually correct. Readers are entitled to know that on the apparent recommendations of his wife and daughters he seemingly uncritically supports Solal [2]. Solal is using legal means to try and prevent the ASA from ruling on unproven health claims being made by itself and similar companies.

Solal has furthermore threatened all four “activists” referred to, and other commentators, with legal action for expressing their truthful views, and in fact appealed the MCC's decision to rescind the faulty 2002 Complementary Medicines 'call-up'.

It certainly cannot be in the public interest for pharmaceutical companies such as Solal to advertise untested and unproven remedies to the public – which by and large (and seemingly includes the Moerdyk family) does not have the scientific background to distinguish true from false claims. In this particular instance, “nannying” is called for.

[1] http://www.bizcommunity.com/Article/196/12/78664.html
[2] http://www.news24.com/Columnists/ChrisMoerdyk/Unhealthy-health-regulations-20120503
[3] http://www.camcheck.co.za/anti-aging-pill/
[4] http://www.camcheck.co.za/solal-too-much-sugar-claim-no-2/
[5] http://www.camcheck.co.za/solal-claims-vitamin-d-is-as-effective-as-a-vaccine/ (Comment: the ASA ruling and the CamCheck site do not mention the study)
[6] http://www.camcheck.co.za/solal-breast-protection-formula-asa-ruling/
[7] http://www.camcheck.co.za/solal-another-guilty-breach-ruling/ Posted on 24 Jul 2012 13:45
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