Sociologically, it has always been a tactic of a society or government that is losing popularity and its support from the people, to create an external enemy that will unite the populace behind them against the outside threat. The ANC is encouraging conflict with the media to demonise them and reduce their credibility with the party's rank and file.There is no effort to utilise or profit from good relations with the media, just the wish to crush them by whatever means. Posted on 1 Aug 2012 13:57
QR codes are a beautiful way to engage people and bridge the gap between the real world and the worldwide web.
For that reason, QRs need to be used in the physical world (by way of signs, printed ads, billboards, etc), not on the internet, where is no gap to bridge.
A QR always resolves into an URL. This is really useful when on the move, but has no added value whatsoever when users are already surfing the web. If I am opening an e-mail, I want a link I can click straightaway, not a mysterious QR that wants to force me to hunt around for my phone to scan it, and then makes me look at content on my smaller phone screen when I'm sitting in front of my computer.
As such, I believe using QR codes in emails is a good way to alienate customers. The author has been at pains to point out that a high percentage of people are using their smartphones to read their emails, making the QR within an email scheme even more of a silly idea. It's not an unnecessary or slightly awkward step - it's a step no one will ever take. Likewise, the idea of loading a QR on a mobile site is preposterous - if I'm looking at a mobile site, I'm using my mobile and won't be scanning anything.
QR codes are a fantastic tool, but easily misused and misunderstood it seems. Posted on 31 Jul 2012 23:24
I do think R2500 (USD 300) is too expensive for small businesses. Couple that with the cost of the time (something small biz owners are even more short on than cash) investment needed to accomplish AR...I think AR is still too far on the horizon for small biz. But is is here for the big brands. Posted on 31 Jul 2012 21:53
@Landa - is starting at R2500 expensive? There wont be a need for co-existence - I am activating from as little as the above - big large scale interactive exhibitions are obviously still more - but not as much as you think - let's chat about what you want to do and I think you will be pleasantly suprised. Posted on 31 Jul 2012 21:10
As I said above - if you want to bring things to life - look at AR - it is QR on steroids and then some. QR served its purpose but its like web 1.0 to Web 3.0 in comparison to what we are doing with AR Posted on 31 Jul 2012 20:51
Well thought out article. While reading this, it occurred that QR Codes can help easily bridge the desktop in general, not just desktop email. How many times have you wanted to quickly message someone about an article that you were reading on your desktop, but didn't because the URL was long or it would otherwise involve some effort? A QR code that messages the article URL when scanned would be very convenient indeed!
We at http://QRt.co also wanted to add a note about QR Code generators. New developments in QR Code generators now allow colors, gradients, textures, interesting block shapes, and branding/logos, just to name some of the more popular capabilities...and with these auto-generators, custom codes are just as easy and instant as black/white codes. And at just USD 9.95... very affordable for small businesses, especially in trade for potentially better results coming from better customer engagement. QRt.co also has a free QR Code generator on our site...Why not make a basic/free code and compare the results against the custom code? Posted on 31 Jul 2012 20:45
QR codes are meant to be there to make it easier to engage with a brand, and there needs to be a really good reason why the consumer should scan, internationally they are starting to get it right, but SA have not used them correctly therefore discouraging consumers to perform a second scan. If it adds value to the consumer, it adds value to the brand. Posted on 31 Jul 2012 20:25
QR codes are meant to be there to make it easier to engage with a brand, and there needs to be a really good reason why the consumer should scan, internationally they are starting to get it right, but SA have not used them correctly therefore discouraging consumers to perform a second scan. If it adds value to the consumer, it adds value to the brand. Posted on 31 Jul 2012 20:15
QR codes are brilliant to make printed material alive and interactive - provided the strategy forms part of the marketing or communication strategy. But, a few simple rules apply: use shortened links prior to creating the QR code to make it readable, test the code on various handsets to ensure it can be read, don't use QR codes in an email when a simple hyperlink can be used. And, most importantly: test, test, test, refine, apply results, test, etc. Ensure you have a clear follow-up and call to action strategy. Have a look at the Tesco case study on YouTube for one of the best examples of QR codes used brilliantly Posted on 31 Jul 2012 18:16