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Anonymous
Time to produce proof for print
Tastes like spam to me.

Statistics are used much like a drunk uses a lamppost: for support, not illumination. Vin Scully
Posted on 16 Nov 2012 09:17
Anonymous
Camp-out for Openness with Right2Know
When the people fear the government, there is tyranny. When the government fears the people, there is liberty. Thomas Jefferson
Posted on 16 Nov 2012 09:04
Valentino Alily
Expanding your brand across Africa
Hi Nonye, great write up indeed. Loved it. It is absolutely true that iti is 'the human truth' that connects us as consumers and even as people. While I agree with Tim that our desires and needs often cut across race, religion and beliefs that have global similarity; the issue of 'differentiation' must not be ignored in the push for universal homogeneity. What has kept Africa in the shadows for so long is our belief that a European or American branding and creative concept must fit our perspectives. It never does. So, quite clearly we must consider local factors in every country system we hope to impact in. In investing in Africa we must identify the 'differentiating' factor that makes Angola, for instance, different from Cote de Voire and use that as the basis for creating unique branding concepts that can impact favourably in our choice target market. Of course ROI is evidently the final arbiter for assessing how effective our branding and marketing concepts did, but success in any market, particularly in Africa, comes with some degree of 'differentiation'-appreciation in our research process.
Posted on 16 Nov 2012 08:50
Rosemary Fowkes
Camp-out for Openness with Right2Know
If it were possible, geographically, I would join the camp-out. Thank you, Right to Know, for representing us, the citizens and you are quite correct, you do have our entire support.
Posted on 16 Nov 2012 08:46
Hilary Ward
Time to produce proof for print
Absolutely! As digital clutter grows and grows like Topsy, print will become even more valuable and effective. But measurable or at least demonstrable ROI is important.
Posted on 15 Nov 2012 15:41
Lee Jarrett
Lee Jarrett
Managing clients' expectations
An interesting read, especially when so often PR is perceived as a 'cheap' / quick fix instead of a long-term brand building investment.
Posted on 15 Nov 2012 14:39
Anonymous
We've proved it... size does matter... Reg Lascaris
Doomed to die.
Posted on 15 Nov 2012 09:30
Anonymous
Graffiti gets Guess styling with new branded vehicles
The creative talent pool is clearly shallowing.

Guess this is just another waste of money.

Stoked I can still swim.
Posted on 15 Nov 2012 09:26
Richard Gee
Richard Gee
Graffiti gets Guess styling with new branded vehicles
Is it just me or does this look like a billboard stuck on the side of a car?

An 'x-ray' image of Guess models (male and female) partying inside the car could have looked better? A 'peak' into the life of the Guess brand.
Posted on 14 Nov 2012 16:38
Richard Gee
Richard Gee
We've proved it... size does matter... Reg Lascaris
Isn't this the second time you have featured this story??
Posted on 14 Nov 2012 16:32
Dominique Little
Dominique Little
Youth flashmob creates awareness
I see the link doesn't go through: Search on YouTube for Life Talk Flashmob! (Cape Town Waterfront, Tug-of-Life, Drug awareness)
Posted on 14 Nov 2012 10:48
Dominique Little
Dominique Little
Youth flashmob creates awareness
For a great vibey video with interviews about the flashmob, watch:
http://www.youtube.com/watch?feature=player_embedded&v=G8lG95IzAjk
Posted on 14 Nov 2012 10:47
Eugene Buys
High drop-out figure the result of not understanding options - IIE
We all agree and that is why we have started the OurfutureSA & Cape Town Television series focused on career guidance and skills development. This series will be incorporated into the curriculum to assist learners with their career paths.
Posted on 13 Nov 2012 21:35
Ronelle B Meyer
Ronelle B Meyer
Wertheim Aymés snapping up Stuff
You have to love the mind and drive of this woman. Make way... she is the new Jane Raphaelly!
RESPECT!
Posted on 13 Nov 2012 14:24
Mike Turner
Mike Turner
Molewa intervened in Shanduka licence row
Surprise, surprise!!
Posted on 13 Nov 2012 14:21
Mike Turner
Mike Turner
Bleak growth picture for Africa's largest economy
".........bracing for the next bad news.........." and it will most certainly arrive just in time to blight the outlook even further (SHIVER).
Posted on 13 Nov 2012 14:18
Saskia Busch
Saskia Busch
Dear Apostrophe (A Love Letter)
Tiffany, just two rules and now we all know how to use it! Finally! Thank you.
Your writing scintillates!
Posted on 13 Nov 2012 13:34
Tim Pinder
Tim Pinder
Could companies function without email?
It is an interesting idea. Like most people, I get far too many blind copied emails, that somehow absolve the sender of responsibility. When the poo hits the fan, they can look back at their sent box and simply say, 'but I sent you the mail!' And send you another copy to compound the problem.

We all need simple communication, that is directed at us, if we are needed to action anything. I spend half my day shifting through pointless mails, trying to understand if I have actually been required to do anything as a result of the ambiguous mails I receive.

Used properly, it is a brilliant tool, but sadly, it is being used badly by too many insecure people who see it as a tool to cover their asses. Simple, clear communication will alleviate that.

I say, make email use effective or don't use it. Bit like the hundreds of meaningless meetings that get conducted in businesses on a daily basis. I can't recall anything good coming out of a meeting for ever! Because, they too have no clear agenda or end objective defined.
Posted on 13 Nov 2012 11:06
Shareefa Christley
Shareefa Christley
Expanding your brand across Africa
Hi Nonye, fantastic article. Although brands may represent invaluable intangible assets, creating and nurturing a strong brand poses considerable challenges. Many business executives now recognize, perhaps one of the most valuable assets that any firm has is the processes and factory designs often can be duplicated, strongly held beliefs and attitudes established in the mind of consumers often cannot be so easily reproduced. The difficulty and expense of introducing new products however always puts more pressure to skillfully launch new products as well as managing existing brands. One always has to reflect new thinking concepts in order to adopt stronger global perspectives by updating and streamlining. The emphasis is placed on understanding the psychological principles at individual or organizational levels as to how to improve decision making with respect to brands.
Posted on 13 Nov 2012 07:31
Gugu Nyandeni
Gugu Nyandeni
Amarula
This is on my shopping list for the holiday, good work, good choice of a brand ambassador!
Posted on 12 Nov 2012 22:42
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