This article has some really great ideas. I work for a marketing company and online lead generation is a big part of our business. I really appreciate the information given in this article and will utilize them in my company. It is so great to see a company gain so much success, thank you for the article.
The answer to the article is as simple as ABC,if you are involved in a business or you are running a business,you must know your customers or i can simple say what you want to achieve (awareness, acquisition, conversion, retention, CRM etc.) and then choosing the right marketing tool of your business.
The difficult point in marketing is to use the old method while your customers are moving digital and that will result in the end of that particular business,my take is yes we cannot compare South Africa with United States or with any other developed country but the point is we are moving forward and that forward is digital,for now we can use stats to determine whether we go online or offline,with the introduction of Social media one can believe that online is the future,yes the answer will be where can i meet my customers now,so the article is not wrong at all,while marketers are with the believe that online is the future yes they are right,globalisation is another factor that will come to the picture.
I can now sum up and say to others Global Warming was a doom dream but others believe it,so is like online, The future is Integrated.
I agree with the fact that to many people will never use the degrees for which they have spent so much money to attain. Look at courses that will stand you in good stead no matter what you end up doing in the future. Learn skills like NLP and Coaching. Skills that you can use in your own business or as a leader working for somebody else.
For more information, have a look at www.coachingwithnlp.co.za/life-coaching-courses
People are paying out thousands of rand's on courses and degrees that their children often don't pursue as a career and that money is wasted.
What about spending your hard earned cash on courses that will stand your self or your children in good stead the rest of your lives? Something that you can and will use in everyday day from now and forever. Stand out from the competition in the work place, be a better leader, learn how to communicate and have the ability to go for what you want.
Look at skills like Neuro Linguistic Programing (NLP) or Coaching and then you can decide on which career path will suit you best.
May I disagree with you. FNB's Steve ad campaign had a lot of personality. And because everyone knew about Steve they went to hear what Steve was saying. I do agree that it shouldn't lose the message though ;-)
The yellow car makes me think of MTN. They should have used a blue one. Consistency. I was so focused on all the dancing and the funny background music that I still do not know what you were advertising.
The article deals with media in general with the only exception of a billboard example being used. This could just as well have been an example of an electronic or print medium. In my opinion it is a matter of creative first (the creating of the message based on the brief and the demographics of the target market of course) then only can the message be delivered (media). Does the delivery of a message come before the content/message? I think not...
Interesting read, but the debate for most marketers has been for more than 6 years old... We had these debates way back in the late 90's and early 2000's when integrated marketing became the way forward (on and offline comms) and will be the way forward
I guess it also depends on what you want to achieve (awareness, acquisition, conversion, retention, CRM etc.) and then choosing the right marketing weapon of choice. But in a nutshell counting mobile as digital - we have more or less 100% penetration in this country with more SIM cards than population and taking all handsets into consideration from your basic samsung to your smartphones.
I would agree with some of your sentiment, but to me digital is now becoming the hub or glue connecting all the touch-points. The future is BRIGHT the future is DIGITAL. The future is Integrated.
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