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Lin Helme
Lin Helme
Dear Apostrophe (A Love Letter)
Love it - I am the anal one in my office who likes to check everything before it goes out into the world - but the time it takes!! The worst culprit is the education department, where is my red pen?
Posted on 16 Jan 2013 09:37
Amy Jensen
You just have to just play to win big!
This article has some really great ideas. I work for a marketing company and online lead generation is a big part of our business. I really appreciate the information given in this article and will utilize them in my company. It is so great to see a company gain so much success, thank you for the article.
Posted on 15 Jan 2013 16:47
Patric Isaac
A six-year-old debate: Internet versus non-Internet marketing
The answer to the article is as simple as ABC,if you are involved in a business or you are running a business,you must know your customers or i can simple say what you want to achieve (awareness, acquisition, conversion, retention, CRM etc.) and then choosing the right marketing tool of your business.

The difficult point in marketing is to use the old method while your customers are moving digital and that will result in the end of that particular business,my take is yes we cannot compare South Africa with United States or with any other developed country but the point is we are moving forward and that forward is digital,for now we can use stats to determine whether we go online or offline,with the introduction of Social media one can believe that online is the future,yes the answer will be where can i meet my customers now,so the article is not wrong at all,while marketers are with the believe that online is the future yes they are right,globalisation is another factor that will come to the picture.

I can now sum up and say to others Global Warming was a doom dream but others believe it,so is like online,
The future is Integrated.
Posted on 15 Jan 2013 14:56
Richard Gee
Richard Gee
Fingertips take centre stage in News24's new TV ad
Haven't seen the advert yet, but am i the only person whose iPad link 'crashes' every time I try to open their linked articles and I cant open half their travel features?
Posted on 15 Jan 2013 14:54
Oyama Sowazi
Oyama Sowazi
Cape Town Electronic Music Festival to build on previous success
How do I get the workshop?
Posted on 15 Jan 2013 14:34
Wayne Farrell
Wayne Farrell
Are you making the right choices for your tertiary education?
I agree with the fact that to many people will never use the degrees for which they have spent so much money to attain.
Look at courses that will stand you in good stead no matter what you end up doing in the future. Learn skills like NLP and Coaching. Skills that you can use in your own business or as a leader working for somebody else.

For more information, have a look at www.coachingwithnlp.co.za/life-coaching-courses
Posted on 15 Jan 2013 13:34
Wayne Farrell
Wayne Farrell
High cost of tertiary education in SA
People are paying out thousands of rand's on courses and degrees that their children often don't pursue as a career and that money is wasted.

What about spending your hard earned cash on courses that will stand your self or your children in good stead the rest of your lives? Something that you can and will use in everyday day from now and forever. Stand out from the competition in the work place, be a better leader, learn how to communicate and have the ability to go for what you want.

Look at skills like Neuro Linguistic Programing (NLP) or Coaching and then you can decide on which career path will suit you best.
Posted on 15 Jan 2013 13:31
Yuri Phaswana
Yuri Phaswana
FNB
Brilliant ad. Brilliant follow up from The Steve campaing.
Posted on 15 Jan 2013 11:16
Yuri Phaswana
Yuri Phaswana
Standard Bank
May I disagree with you. FNB's Steve ad campaign had a lot of personality. And because everyone knew about Steve they went to hear what Steve was saying. I do agree that it shouldn't lose the message though ;-)
Posted on 15 Jan 2013 11:14
Yuri Phaswana
Yuri Phaswana
Standard Bank
The yellow car makes me think of MTN. They should have used a blue one. Consistency.
I was so focused on all the dancing and the funny background music that I still do not know what you were advertising.
Posted on 15 Jan 2013 11:13
Yuri Phaswana
Yuri Phaswana
Amarula
With all the Amarula ad campaigns (the Facebook African original and billboards) I would have expected an African lady's voice. With a black accent.
Posted on 15 Jan 2013 11:07
Simphiwe Nkosi
Simphiwe Nkosi
Nando's
X
Posted on 15 Jan 2013 11:01
Rudolph Philander
Incorrect media planning is costly
The article deals with media in general with the only exception of a billboard example being used. This could just as well have been an example of an electronic or print medium. In my opinion it is a matter of creative first (the creating of the message based on the brief and the demographics of the target market of course) then only can the message be delivered (media). Does the delivery of a message come before the content/message? I think not...
Posted on 15 Jan 2013 09:58
Ann Druce
Ann Druce
Lipton's floating vending machine attracts bathers
Congratulations to the team involved - this is seriously good marketing! Innovative and great brand associations. I hope it was as successful as it deserved to be.
Posted on 15 Jan 2013 09:04
Prakash Patel
Prakash Patel
A six-year-old debate: Internet versus non-Internet marketing
Interesting read, but the debate for most marketers has been for more than 6 years old... We had these debates way back in the late 90's and early 2000's when integrated marketing became the way forward (on and offline comms) and will be the way forward

I guess it also depends on what you want to achieve (awareness, acquisition, conversion, retention, CRM etc.) and then choosing the right marketing weapon of choice. But in a nutshell counting mobile as digital - we have more or less 100% penetration in this country with more SIM cards than population and taking all handsets into consideration from your basic samsung to your smartphones.

I would agree with some of your sentiment, but to me digital is now becoming the hub or glue connecting all the touch-points. The future is BRIGHT the future is DIGITAL. The future is Integrated.
Posted on 15 Jan 2013 08:16
Sue Disler
Sue Disler
[2013 trends] Who said magazines are dead?
So many mags out there and only allowed 600-900 words (which this article exceeded), but yes, Car Magazine (http://www.ramsaymedia.co.za/sections/brands/car/index.asp) another great example - thanks.
Posted on 15 Jan 2013 07:54
Sue Disler
Sue Disler
[2013 trends] Who said magazines are dead?
Thanks Mike - I did miss that! Although the iteration we see now is from 1901 - see http://en.wikipedia.org/wiki/Tatler.
Posted on 15 Jan 2013 07:45
space chicken
Axe launches Apollo campaign
Hello! Very nice article, thanks for relaying the info! :)
I’m taking part in the competition and currently ranked 4th in France, which is a good start. You can help me get one step closer to space by voting for me here: https://www2.axeapollo.com/fr_FR/18704/lucie-poulet/ Thank you so much!! :)
Posted on 15 Jan 2013 00:26
Cowan Family
Cowan Family
[2013 trends] Who said magazines are dead?
Don't forget CAR magazine, launched in 1957 and still the winner in it's category, with a range of other offerings too.
Posted on 14 Jan 2013 19:29
Brenda Woodward
Brenda Woodward
E-learning trends: what to expect in 2013
Sorry Pierre I see this is via CSIR and South African tailored.
Posted on 14 Jan 2013 19:15
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