How is the government even getting away with this, surely as tax payers we can outright say, no Jacob Zuma you cannot use our tax money to build yourself a luxurious homestead complete with helipad! While some people have no homes, no schools and not even running water, or steal electricity, ensuring your average homeowner pays more electricity.... Posted on 8 Nov 2012 16:25
Anne. I was not aware that 1 Time had put out any communication telling the public that they were under business rescue. I guess that sort of vindicates them. I sure wouldn't be parting with my money under those conditions. The sensible thing would be to go with with a financially healthy airline! Posted on 8 Nov 2012 15:44
Congratulations! The team has done a bit of a fantastic job; the site is well designed, slick and awesome to interact with. A great example of the high quality of work that Firewater Interactive produces for its clients. The new logo is beautiful. Posted on 8 Nov 2012 14:12
am good at what i do which is music and will love you guys to post an opportunity for musical event cos am still upcoming with singles and in serious need of management and shows to showcase my self and my music as well Posted on 8 Nov 2012 12:48
Nonye, whilst I agree largely with what you say, I get the feeling that you are advocating a country by country approach for big brands.
Having worked across the African continent for the past 10 years on brands like Coca-cola, Celtel and Zain, what I learned is that human truths are the same everywhere. True, one size does not fit all, but when it comes to execution of advertising, we all have the same basic wants and needs. Maslow defined that years ago.
I have heard all too often, especially from Nigeria, that you have to create your own commercials because 'things are different in Nigeria'. That is true, but that is a whole other conversation.
We, very successfully made Pan African commercials that built strong brands using the human truth approach.
I hear of so many brands wanting to localize. You end up with small budgets, a lack of clear direction and locally poor results. Sure, small local brands will make that work, but that is all they will ever be. Small local brands. Global brands require global thinking. Sure, local knowledge is important and I am in no way saying discount it, but do not become a slave to research that says zig, when you know the brand needs to zag.
Local can be employed for certain aspects of a brands offering, but don't get too bogged down by local nuances. Posted on 8 Nov 2012 11:10
It's begining to remind me of that wonderful memo we got saying that Sun City had to called "that well-known resort in the Pilansberg"! What bullshit. If I am paying 200 million for this I will call it what I like. Can I ask where it's exact LOCATION is? Posted on 8 Nov 2012 10:56
I agree - I toss them in the bin, but, I must say, I live in a rural area where people count their pennies carefully and I have seen, more than a few times, women hauling the glossy map-to-savings out of their handbags and heading for the appropriate aisles. Do they only buy the specials - I don't know! Posted on 8 Nov 2012 08:03
Just out of interest Nthabeleng, would you have done the web changes and social media campaign for free.... remember they were liquidating so no suppliers would be paid nor would any staff be eager to work once they have been told they are retrenched with immediate affect. Difficult place to be in. Posted on 8 Nov 2012 07:08
Retailers in particular have screwed up their message mix and have been getting progressively worse, as I would add is a general trend in retail. Of course the ads could always be done differently or better BUT the real issue is understanding of Brands and positioning and personality. Far too many retailers have become price hookers due to the fact that they have neglected their brand spend entirely in favor of being price hookers. Where are the real marketers? And/or are they sufficiently empowered? And do or don't they or their CEO's have the long term vision to understand what they are doing to their brands. Ja Ja we have all heard about the short term results! When you don't have a brand and if you still have a business and are interested in a brand then I for one would be interested. So who can tell me if even Hookers brand themselves? Posted on 7 Nov 2012 18:46
Missing weddings, connections to international flights, trips to say goodbye to a sick family member, an expensive holiday or even a boring but necessary meeting are emotional issues, and so it is only natural that people are angry and distressed.
But since 1time had publicly announced they were under business rescue (a formal process, governed by the Companies Act, whereby the company continues to trade), calling for the heads of company management is not reasonable.
The sad truth is that many people get hurt in an insolvency – suppliers and staff as well as customers – and it is a great pity that this ailing company was not salvageable.
But since 1time had publicly announced they were under business rescue (a formal process, governed by the Companies Act, whereby the company continues to trade), calling for the heads of company management is not reasonable. Posted on 7 Nov 2012 16:19
Could it be that we are all heartily sick of the media bringing us nothing but bad news all the time? I wonder if a newspaper that tried a different approach might have any success? Or am I just being crazy? Posted on 7 Nov 2012 15:52