I do not beleive that the staff and even management knew that the company was going into liquidation as I was in their ofices the day before and assured that everything was improving and even discussed sports proposals for some athletes I am working with. I had a very good meeting with their Customer Services Manager who could not have been more positive. However, I do believe that the Chairman 'Blackie' was fully aware of what was happening and I believe that he should be held personally responsible for refunding the losses.
I totally agree with you. There's a total lack of women in talk radio. Perhaps you should take the initiative to break the barrier on our behalf. I've never worked on radio and I think it's a fascinating platform to reach all communities.
I found your article thought provoking but I am wondering whether the particular talk station's target audience is also not a factor.If the station is not targeted broadly at a certain type of listener I am not sure how views from that section can be encouraged.And i agree that stations shouldnt subscribe to the stereotypes of having dating shows to attract women callers because while it's important, its also condescending considering men wont be drawn by such conversations.
What more can we say,Alek Wek perfectly represent the Amarula brand.Its like Miriam Makeba once said Africa has her mysteries, and even a wise man cannot understand them. But a wise man respects them and the statement says it all. The ad It's really beautiful,well done guys.
One final from me, You are 100% right Valentino, there has to be room for local nuances. As we are all saying, one size can not fit all, but a big idea should work where ever. But it may need a local adaptation.
Hi Nonye, great write up indeed. Loved it. It is absolutely true that iti is 'the human truth' that connects us as consumers and even as people. While I agree with Tim that our desires and needs often cut across race, religion and beliefs that have global similarity; the issue of 'differentiation' must not be ignored in the push for universal homogeneity. What has kept Africa in the shadows for so long is our belief that a European or American branding and creative concept must fit our perspectives. It never does. So, quite clearly we must consider local factors in every country system we hope to impact in. In investing in Africa we must identify the 'differentiating' factor that makes Angola, for instance, different from Cote de Voire and use that as the basis for creating unique branding concepts that can impact favourably in our choice target market. Of course ROI is evidently the final arbiter for assessing how effective our branding and marketing concepts did, but success in any market, particularly in Africa, comes with some degree of 'differentiation'-appreciation in our research process.