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Jocelyn Selman
Jocelyn Selman
SABC expresses concern about "ad ban" claims
Well! I knew about the company but did not know who had interests in it.
Posted on 29 Nov 2012 08:11
Michele Sohn
Michele Sohn
Out of creative ideas?
What's more interesting is that irony and satire are culturally learnt conventions. An unsophisticated media consumer would miss the (attempted) irony and see this as a tacit endorsement.

Last time I checked, a president can't endorse a commercial product while still in office. So, that's an interesting twist.

Just looking at the execution, I guess both agency and client knew this would have a one-shot airing - as the execution is just really tacky.

There have been some great ads using humour, and political commentary to make a point, and build brand awareness - this is not one of them.
Posted on 29 Nov 2012 06:25
Jade Abbott
Jade Abbott
Reality and life is not in black and white
This is such a well written and thought out article. Truly couldn't agree more with everything you've said. I especially agree whole heartedly with the information you've provided with regards to the research by the South African Attitudes Survey which validates your point - today's youth (the same target audience used in the ad) are not fazed by race relations or race matters. Instead, they are bothered by socioeconomic matters such job creation and unemployment, and about 75% of them think race relations or race matters are a non-issue - I am 22 years old and this is exactly how I feel.

The best conclusion: Our leaders of tomorrow are no longer racially tolerant.
Posted on 28 Nov 2012 16:42
Herman Lategan
Herman Lategan
Sunday Times publishes Food Weekly supplement as cookbook
Good idea, I didn't like the supplement in the beginning, but is very good, it has grown into something quite cosmopolitan.
Posted on 28 Nov 2012 16:28
heather featherstone - Malcomess
Two new apps for travel, braaing
interested in working with www.bikers.co.za on these apps?
Posted on 28 Nov 2012 08:34
Monica Clarke
Monica Clarke
The positive effects of concerted CSI partnership
Imagine 30 Self-Defence Instructors filmed wearing uniforms blazing the brand of a local supermarket or sports shop, going into 30 schools and training 100 children each week how to defend themselves against rape and violence. Imagine 90,000 children being trained each school term using the skills learnt within 12 hours of training. Imagine figures of assaults and rape in schools being reduced by 25% as a result!

Our organisation can make this happen. This has been done in the slums in Nairobi. We want to replicate this in all schools in South Africa, where a quarter of school boys say that “jackrolling” (gang rape) is “fun” (http://www.rape.co.za) and a third of rapes in schools is by teachers (The Lancet 2002).

Are there any businesses which will join our army of Instructors by stepping out and showing their muscle to protect our children?

Monica Clarke
Smart Girls & Boys
email monicagclarke@gmail.com
Posted on 27 Nov 2012 18:49
Wally Cracknell
How Woolworths lost its mojo
Woolies are nothing less than hipocrates when it comes to securing reliable suppliers
Posted on 27 Nov 2012 17:54
Wally Cracknell
How Woolworths lost its mojo
is it afact that Woolies are now the exclusive All Blacks sponsor?
Posted on 27 Nov 2012 17:52
Daglous ynm
Zambian team bus stoning has been a long time coming
SA needs to be deciplined by fifia
Posted on 27 Nov 2012 17:29
Zandleni
Fiscus can't sustain e-toll uncertainty says Gordhan
I thought when we voted, we were voting for a gvt who will protect our interest, 2 keep the nation safe from poverty and provide services 2 us. Hospitals schools, tax and rates of where we stay, roads etc. we contribute enough for medical aids, enough for schools, enough for yearly vehicle licences not mentionning more than enough 4 taxes. what else does this thing going to lead us to? I now feel so bad just to be a South African.
Posted on 27 Nov 2012 15:14
Stephanie Joubert
Nominate a Christmas wish for Breakfast Xpress
P.S I don't know if this is necessary but my cell phone number is 0722742048 and my email address is stephanie.joubert@gmail.com. Please please help Kerry to help her mother!
Posted on 27 Nov 2012 13:50
Stephanie Joubert
Nominate a Christmas wish for Breakfast Xpress
Hi there. My name is Stephanie Joubert and I am writing to you on behalf of my best friend Kerry-Lee Fox. She is 23 years old and is the strongest most amazing person I have ever known. She is the only person in her family to have completed her matric and she is currently working and studying through Babcock. Kerry has two siblings aged 27 and 24, both of which are currently unemployed. Her mom has also been unemployed for a vey long time and has since developed an alcohol addiction. Kerry and her grandfather used to support her entire family between the 2 of them but her grandfather has recently passed away, leaving her fully responsible for her entire household.

She has spent every cent of her salary on renovating the house as it is not in a very good condition and providing food for her family. The electricity was cut off a few months ago as she just couldn't afford everything. As a result they had to boil water on the fire to bath and cook with. None of this took the smile off Kerry's face, she continued to work hard and study and I'm sure none of her colleagues were even aware that things were so tough in her life. She is a very proud women and battles to ask for help but she has come to a point where she can no longer keep supporting everyone as she needs to buy a place of her own soon. She attempted to write a letter to you herself but upon reading it I realised how little credit she gives herself for all that she does for those around her.

Kerry's main worry is the health and mental well being of her mother who has tried to commit suicide about 5 times in the last year. She really needs help. Kerry has been trying to get her into a rehabilitation centre but cannot afford the costs involved.
My wish is this: PLEASE HELP place Kerry's mom (Carol-Ann) in a rehab so that she can regain her confidence and health she needs to get back on her feet. She really is a wonderful mother, she has just lost her way and really needs help to find the right path.
PLEASE PLEASE HELP!!!!!
Posted on 27 Nov 2012 13:47
Kevin Bassett
Kevin Bassett
2oceansvibe launches listenership pricing model
Hi, interesting and you may like to read this article on the same topic...
http://www.mobilecommercedaily.com/can-advertising-dollars-ensure-engagement
Posted on 27 Nov 2012 13:33
Joshua Starkey
Joshua Starkey
TMG announcement - a breath of fresh air
I`m from a print media background. I can remember how difficult it was having to justify an increase of rates to my client, when circulation has dropped significantly. Although the journalism I have seen was always of good caliber, media-wise, I am skeptical of print overall. I used to read three newspapers per day, now I read all my news online. My dad even has a tablet and gets his news electronic. There are still opportunities in print for many Brands and I have picked up a paper here and there and noticed new advertisers (good job by the Advertising dept.), thus, TMG`s gesture to adjust their rate according to the circulation figures makes total media sense. "Put your money where your mouth is..."
Posted on 27 Nov 2012 13:30
Lekgowa Jacob Ntamu
Lekgowa Jacob Ntamu
Target set for FET colleges
This is about time the FET colleges receive their well deserved recognition.Skills development are born within these colleges and could be used as a catalyst to stimulate our country's economy.

Well done Minister Blade and your team.
Posted on 27 Nov 2012 11:48
Alex Martin
Alex Martin
Crowdsourcing ways to drive traffic, two companies team up
The concern for the team at Hiring Bounty, should be how to effectively drive traffic to the Hiring Bounty website, seeing as the target market is rather sketchy, if not completely confused.

So, who visits the site;-

The job seeker? Clearly not, because they will apply directly to the hiring company, and no bounty is paid, thus the site is null and void. Ooh, not quite, rather than applying direct they decide to ask a mate to put them forward so they can split the bounty - ('ching ching' at the clients expense) which defeats the object and purpose of the site/concept completely.

So, who else;-

The 'referrer'? Highly unlikely, do people browse job sites all day on behalf of their friends, hoping to see jobs they can put them forward for to make some money out of them? Ludicrous.

Lest we forget, that most peoples job searches are discreet, and highly personal. In fact in most cases, friends know little more about their friends/peers skills and career attributes than they do their tastes in TV programs, food or anything else for that matter. You might think 'ah yeah my friend works in digital media' but given the broad strokes, its highly unlikeable you know the details, and therefore have no idea if the job suggestion you're making bears any relevance whatsoever. Therefore you're likely to try it, fail, and give up. Hence two things happen, people that know what they want visit job boards or direct firms, those that want advise call a specialist recruiter - who will represent them confidentially and discreetly.

The nuts and bolts of Hiring Bounty, therefore, is that it can only waste more time, complicate matters better left to industry specialists, and result in hiring firms paying unnecessary bounty's for candidates they'd have otherwise captured directly.

This is not a solution, in fact its another problem in itself.
Posted on 27 Nov 2012 11:37
Anonymous
Crowdsourcing ways to drive traffic, two companies team up
The concern for the team at Hiring Bounty, should be how to effectively drive traffic to the Hiring Bounty website, seeing as the target market is rather sketchy, if not completely confused.

So, who visits the site;-

The job seeker? Clearly not, because they will apply directly to the hiring company, and no bounty is paid, thus the site is null and void. Ooh, not quite, rather than applying direct they decide to ask a mate to put them forward so they can split the bounty - ('ching ching' at the clients expense) which defeats the object and purpose of the site/concept completely.

So, who else;-

The 'referrer'? Highly unlikely, do people browse job sites all day on behalf of their friends, hoping to see jobs they can put them forward for to make some money out of them? Ludicrous.

Lest we forget, that most peoples job searches are discreet, and highly personal. In fact in most cases, friends know little more about their friends/peers skills and career attributes than they do their tastes in TV programs, food or anything else for that matter. You might think 'ah yeah my friend works in digital media' but given the broad strokes, its highly unlikeable you know the details, and therefore have no idea if the job suggestion you're making bears any relevance whatsoever. Therefore you're likely to try it, fail, and give up. Hence two things happen, people that know what they want visit job boards or direct firms, those that want advise call a specialist recruiter - who will represent them confidentially and discreetly.

The nuts and bolts of Hiring Bounty, therefore, is that it can only waste more time, complicate matters better left to industry specialists, and result in hiring firms paying unnecessary bounty's for candidates they'd have otherwise captured directly.

This is not a solution, in fact its another problem in itself.
Posted on 27 Nov 2012 11:37
Anonymous
Good & bad advertising - who's to blame?
Many a small thing has been made large by the right kind of advertising. Mark Twain
Posted on 27 Nov 2012 09:13
Teboho Nkoane
Teboho Nkoane
Theatre4Youth Forum a platform to create dialogue
Excellent project. There's no link here to register to attend the Forum. Please help.
Posted on 26 Nov 2012 16:31
Ann Druce
Ann Druce
Content marketing and social media
Content marketing definitely gives you the opportunity to showcase your particular expertise and position your organisation in the market. However, as a form of publishing, it requires a disciplined approach that starts with objectives and a strategy and includes research, writing and editing to an agreed schedule. Of course, not everyone has the time, writing skills or inclination to mount a sustained content marketing campaign. And where this is the case, they need to make the leap from acknowledging the benefits of content marketing to committing the resources to make it happen.
Posted on 26 Nov 2012 15:50
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