Submit newsAdvertise & rates  22°C Johannesburg Contact us
Bizcommunity.com - Daily Marketing & Media news
Out of Home  
All
Press offices
Submit news
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Elizabeth Joss
Local fashion launches online
Thanks so much for publishing this for Indiemode :-) We appreciate it! Posted on 1 Aug 2012 12:54
LikeReplyReport
maya mkhulise
Who's your daddy?
Siyabonga
Can you tell me how much if i need to do DNA test between me and the child Posted on 1 Aug 2012 12:46
LikeReplyReport
Expression Activist
Cliff-hanger!
SIgh... Posted on 1 Aug 2012 12:08
LikeReplyReport
MTB_Fanatic
ROAG Team ready for Illovo Eston MTB Challenge 2012
Well done ROAG Team!! See you on Sunday, Damon... Posted on 1 Aug 2012 12:02
LikeReplyReport
Joanne Tomlinson
Paying bloggers - debate continues with survey
Thanks for posting this! Filled in the survey, and very interested to see the results - could you please do a follow-up post when you hear more? Posted on 1 Aug 2012 08:11
LikeReplyReport
Stephanie Cotteret
QR codes bring email, mobile coupons to life
QR codes are a beautiful way to engage people and bridge the gap between the real world and the worldwide web.

For that reason, QRs need to be used in the physical world (by way of signs, printed ads, billboards, etc), not on the internet, where is no gap to bridge.

A QR always resolves into an URL. This is really useful when on the move, but has no added value whatsoever when users are already surfing the web. If I am opening an e-mail, I want a link I can click straightaway, not a mysterious QR that wants to force me to hunt around for my phone to scan it, and then makes me look at content on my smaller phone screen when I'm sitting in front of my computer.

As such, I believe using QR codes in emails is a good way to alienate customers. The author has been at pains to point out that a high percentage of people are using their smartphones to read their emails, making the QR within an email scheme even more of a silly idea. It's not an unnecessary or slightly awkward step - it's a step no one will ever take. Likewise, the idea of loading a QR on a mobile site is preposterous - if I'm looking at a mobile site, I'm using my mobile and won't be scanning anything.

QR codes are a fantastic tool, but easily misused and misunderstood it seems. Posted on 31 Jul 2012 23:24
LikeReplyReport
Brett Levy
QR codes bring email, mobile coupons to life
I'm confused ? Lets take the conversation off-line - please send a linked In request and we can chat further - I think you will change your mind :) Posted on 31 Jul 2012 21:57
LikeReplyReport
Landa Culbertson
QR codes bring email, mobile coupons to life
I do think R2500 (USD 300) is too expensive for small businesses. Couple that with the cost of the time (something small biz owners are even more short on than cash) investment needed to accomplish AR...I think AR is still too far on the horizon for small biz. But is is here for the big brands. Posted on 31 Jul 2012 21:53
LikeReplyReport
Brett Levy
QR codes bring email, mobile coupons to life
@Landa - is starting at R2500 expensive? There wont be a need for co-existence - I am activating from as little as the above - big large scale interactive exhibitions are obviously still more - but not as much as you think - let's chat about what you want to do and I think you will be pleasantly suprised. Posted on 31 Jul 2012 21:10
LikeReplyReport
Landa Culbertson
QR codes bring email, mobile coupons to life
@Brett Levy - We like AR, too, and wonder if QR and AR will co-exist. Any vision on when AR will be affordable for small businesses? Posted on 31 Jul 2012 21:04
LikeReplyReport
Brett Levy
Zuma wants more skills
Here's a stupid idea - try employing people that are actually qualified to the job - not previous "buddies" - use it/don't use it Posted on 31 Jul 2012 20:54
LikeReplyReport
Brett Levy
QR codes bring email, mobile coupons to life
As I said above - if you want to bring things to life - look at AR - it is QR on steroids and then some. QR served its purpose but its like web 1.0 to Web 3.0 in comparison to what we are doing with AR Posted on 31 Jul 2012 20:51
LikeReplyReport
Françoise Armour
Four ways to really make social media work for you
Thanks for this. For business purposes I am new at social networking and this sort of article is just what I need. Posted on 31 Jul 2012 20:50
LikeReplyReport
Landa Culbertson
QR codes bring email, mobile coupons to life
Well thought out article. While reading this, it occurred that QR Codes can help easily bridge the desktop in general, not just desktop email. How many times have you wanted to quickly message someone about an article that you were reading on your desktop, but didn't because the URL was long or it would otherwise involve some effort? A QR code that messages the article URL when scanned would be very convenient indeed!

We at http://QRt.co also wanted to add a note about QR Code generators. New developments in QR Code generators now allow colors, gradients, textures, interesting block shapes, and branding/logos, just to name some of the more popular capabilities...and with these auto-generators, custom codes are just as easy and instant as black/white codes. And at just USD 9.95... very affordable for small businesses, especially in trade for potentially better results coming from better customer engagement. QRt.co also has a free QR Code generator on our site...Why not make a basic/free code and compare the results against the custom code? Posted on 31 Jul 2012 20:45
LikeReplyReport
Carey-Leigh Tesselaar
QR codes bring email, mobile coupons to life
QR codes are meant to be there to make it easier to engage with a brand, and there needs to be a really good reason why the consumer should scan, internationally they are starting to get it right, but SA have not used them correctly therefore discouraging consumers to perform a second scan. If it adds value to the consumer, it adds value to the brand. Posted on 31 Jul 2012 20:25
LikeReplyReport
Carey-Leigh Tesselaar
QR codes bring email, mobile coupons to life
QR codes are meant to be there to make it easier to engage with a brand, and there needs to be a really good reason why the consumer should scan, internationally they are starting to get it right, but SA have not used them correctly therefore discouraging consumers to perform a second scan. If it adds value to the consumer, it adds value to the brand. Posted on 31 Jul 2012 20:15
LikeReplyReport
Candice Goodman
QR codes bring email, mobile coupons to life
Can anyone let us know of a successful QR Code campaign implemented in South Africa? Posted on 31 Jul 2012 18:56
LikeReplyReport
Nicolette Mandelstam
QR codes bring email, mobile coupons to life
QR codes are brilliant to make printed material alive and interactive - provided the strategy forms part of the marketing or communication strategy. But, a few simple rules apply: use shortened links prior to creating the QR code to make it readable, test the code on various handsets to ensure it can be read, don't use QR codes in an email when a simple hyperlink can be used.
And, most importantly: test, test, test, refine, apply results, test, etc. Ensure you have a clear follow-up and call to action strategy.
Have a look at the Tesco case study on YouTube for one of the best examples of QR codes used brilliantly Posted on 31 Jul 2012 18:16
LikeReplyReport
NOT Die Antwoord
FHM cover features Die Antwoord's Yo-Landi Vi$$er
If she and Ninja are a picture of success on the international market with their looks and lyrics, then welcome disaster. What is morally correct in their act? Then, I must admit, I'm not a teenager or a clubbing person. They have to realise that one day they will have to answer for their possible contribution for destroying the lives or minds of a lot of impressionable young people. She should know this, being the daughter of a church minister. Posted on 31 Jul 2012 17:48
LikeReplyReport
Nicolette Mandelstam
Look after your employees, and they will look after your customers
Such a brilliant article. Happy or unhappy "front-line" employees can make or break the most thought-through, brilliant campaign or strategy. Take "provide the best customer service" strategies and campaigns of any business: top management makes this a core focus, but as the message filters "down", it gets diluted and if employees are unhappy, none of the wonderful ideas reach customers. Employees must buy into products, services and strategies so that they feel accountable for making it work. Posted on 31 Jul 2012 17:34
LikeReplyReport
< Back Next >
Submit news

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us

Advertise
Join us

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.