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Marketing Manager

Remuneration:R18000 - R25000 per month Cost to company 
Location:Cape Town, Gardens
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Travel requirement:Occasional
Reference:#MKT2018
Company:IBTC


Job description

Be part of a small team with big dreams. As the head of our small marketing department, you will plan and implement the marketing activities of the company end-to-end. If you enjoy a small, dynamic team and you're an all-rounder, very good at planning, a strategic thinker and an implementer, then this job could be ideal for you. 

IBTC is a private college offering tuition to professionals studying towards their global chartered accountancy exams. We offer online classes, distance learning and face-to-face classes in three major centres. Our head office is in Cape Town.

What we need you to do 

As the marketing manager for the company, you will develop and execute integrated marketing plans that are designed to grow our business. You will work closely with an external agency to develop targeted marketing strategies that help expand our client base, break into new markets and grow our brand. Following a calendar of events, we continuously try new ways to build our brand awareness and grow our market share in a very competitive environment. Our focus is on direct marketing for leads generation, as well as on building a community of fans.

Examples of things you'll be involved in are as follows:

Tactical stuff
  • Develop marketing plans for our products to generate leads across various marketing channels
  • Project-manage the implementation of all marketing plans across all channels
  • Generate quantity and quality leads for the business
  • Monitor performance of marketing activities to inform future plans and budgets
  • Build and manage our internal database
  • Manage our website
  • Manage various agencies and suppliers, as well as a small internal team
  • Plan and implement open days three times a year
  • Overhaul all collateral to improve sales conversion
  • Expense budget management
  • Engage in marketing via direct mail (internal and third-party database) marketing, social, website, PPC/display, content, SEO, events, postal
Big stuff
  • Development of a new website in future and improvements of current website in the interim
  • Development of CRM functionality to maximise utilisation of own database
  • Move from a direct marketing approach to digital and brand marketing
  • Development of loyalty programmes
People stuff
  • Managing performance of own team of different functions
What you'll get out of it 

Enjoy a marketing role with a lot of autonomy. The role requires expertise across a wide range of channels and is ideal for someone who enjoys 'end-to-end' responsibility for a company's marketing and leads generation.  This is the ideal place to leave your mark. 

Who's on your team 
  • You will report directly to the CEO and be part of a small management team
  • You will have two marketing interns reporting to you
  • You will work closely with the GM, FM and the CEO
Job description 

We could list the full job description here, but it will probably look like every other marketing manager job description out there. So we'll share some of our company goals for 2020, which you will be responsible for delivering (or at least be involved in): 
  • Build a professional marketing department, that is fully resourced, is data-driven, good processes, clear plans and strategies and delivers results
  • Develop and implement product and brand strategies and plans
  • Develop an active online community
  • Develop the ability to gather and use marketing and sales data to inform future decisions
  • Build a remarkable website and online community
  • Make us the number one recognised brand in each of our markets
  • Run online and offline marketing campaigns


Requirements

The boxes I need to tick in the interview and on your CV:
  • Leadership skill (big picture thinking, leading people, growing them and setting a common goal)
  • A team player (no, really; we like collaboration)
  • Planning and execution skills (this role requires you to come up with the plans and execute them)
  • Good culture fit and great team player 
  • Strong marketing skills across various channels. Experience in direct marketing and online marketing is very important. Experience in planning and execution, monitoring and analysing results are key
Who we need you to be
  • Great planner, good documenter, awesome implementer 
  • Strategic thinking, innovator, ideas person 
  • Great team player who likes to collaborate, participate and work in cross-functional teams 
  • A good amount of marketing experience (a passion for brand and good understanding of digital marketing an added bonus) 
  • A need to use data to inform marketing decisions 
  • Ability to improve existing processes
  • Experience in web dev and CMS will be great
  • Ability to manage and grow people 
  • Be bright, fast and have an enquiring mind 
  • Have a proven track record (proof of being amazing) 
  • Be able to sit down and get the work done 
Salary depends on your level of expertise and experience. 

We look forward to seeing your CV. Only apply if you've done a similar job before. Please include a cover letter that explains how your experience and expertise fits the job and keep your CV to a maximum of three pages.

Posted on 04 Jun 09:22

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Nikki Maritz

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