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Social Media Strategist/Content Creator

Remuneration:R20000 - R30000 per month 
Location:Cape Town
Type:Permanent
Reference:#1941
Company:Recruit Digital


Are you a social media strategist fundi with a knack for creating content??

Want to work with a cool team in a digital agency? Then this might be the position for you!

Social strategy and execution
  • Develop and execute paid social media strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management, platform selection, and reporting.
  • Implement and optimise Social Media campaigns across all required platforms.
  • Channels to be utilised: FB, Twitter, Instagram, YouTube and LinkedIn.
  • Implement and optimise re-marketing campaigns across platforms.
  • Increase ROI, quality of leads and cost effectiveness of future PPC activities.
  • Work with graphic designers to create and optimise social media adverts.
  • Drive optimisation innovation and proactivity in the approach to campaign performance.
  • Monitor and report back on campaign performance.
  • Provide user research to refine social media strategies.
  • Improve the efficiency of ongoing portfolio marketing.
  • Identify and develop pitch campaigns to acquire new clients.
  • Develop budgets to set-up and maintain existing and future social campaigns with relevant KPI's in place.
  • Assisting in the creation of a communication strategies.
Content creation
  • Monthly content calendar creation for clients
  • Ad hoc post creation
  • Work with web team to develop landing pages for social media and re-marketing campaigns.
  • Image sourcing
  • Post publishing
Facebook paid
  • Advert creation
  • Activations (budget allocation/audience targeting)
  • Remarking
Community management
  • Managing and monitoring social media pages and posts
  • Inbox message response
  • Hashtag response
  • TripAdvisor and Google My Business message response
  • Monitoring clients reputation across social media platforms
  • Engaging in client-focused online conversations in a tone and style appropriate to the brand
Influencer management
  • Identify influencer opportunities
  • Managing influencers for content creation and posting
Copywriting
  • Write engaging, accurate and on-message content appropriate to social media channels and audiences.
  • Creation of website content
  • Optimising existing content to make it suitable for web
  • Ad hoc content creation such as notices, letters, emails, etc.
  • Compiling collateral and writing copy for external and internal newsletters and blogs
Proofreading
  • Website content
  • Presentations
  • Legal documents
  • Adverts
Our ideal social media strategist/manager will possess:

  • Aresults-driven attitude
  • A BS/BA degree in a related field (communication, journalism or business majors)
  • More than five years of relevant experience in a digital industry
  • The ability to work on multiple projects simultaneously
  • Good communication skills, and a knack for research and writing
  • Confident to pitch ideas and gain support
Essential requirements include
  • Be strong on performance measurement, achieving KPI's and reporting
  • Expert understanding of the Facebook advertising suite (Facebook Ads Manager)
  • A good understanding of Google Analytics
  • A good understanding of email marketing software
  • A basic understanding of SEO


Posted on 08 Nov 19:33

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Claire Atkinson

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Recruit Digital

Recruit Digital; leading recruitment agency for the Digital, Media, IT & Advertising sectors in South Africa.

Covering both Cape Town and JHB roles, Recruit Digital provides staff for Media firms, Digital Agencies, Corporates, Startups, E-commerce retailers, and all other Internet related businesses.

Recruit Digital fills vacancies within Client Services, Creative & Design, Development & Technology, Sales, Copy-writing, Social Media, SEO, Planning & Strategy, Marketing, Senior Management & Executive positions.

View company profile

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