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Paid Social Media Specialist

Location:Johannesburg, Aeroton
Education level:Diploma
Job level:Mid/Senior
Own transport required:Yes
Type:Permanent
Reference:#PaidSocialMediaSpeci
Company:Studio 88 Group of Companies


Job description

In your role as a dedicated paid social media specialist, you are expected to know the dynamics of the various social media environments from which you are able to confidently strategize opportunities with the Marketing Department. To ensure that paid social marketing campaigns meet the highest of ROI objectives. To comfortably run several campaigns for numerous entities across several social platforms at simultaneously. Poses the ability to recognize marketing opportunities and trends that could translate into growth.

Duties
  • To generate new and manage existing campaigns relevant to a variety of target audiences including that of content amplification
  • To create and implement successful push and pull content and marketing strategies that align with specific objectives
  • To actively seek out opportunities that cultivate conversation and interaction with new and existing customers including potential influencer and/or community advocacy opportunities
  • To monitor current marketing trends, stay ahead of the curve with regards to most current developments within the social media channels
  • To prepare reports based on marketing campaigns’ performance for management
Social Media Specialist Responsibilities
  • To build each campaign with a formulated targeted strategy that is relevant to the desired customer in regards the product promotion or campaign objectives
  • To foster long-term customer relations by taking note of key followers and influencers and including them in relevant campaigns (fine-tuned content selection)


Company Description

The successful applicant will manage studio 88, Side Step, Skipper Bar and ellesse paid social media campaigns.

Requirements

Social Media Specialist Requirements
  • Solid background in paid marketing of various Social Media platforms, minimum three years', with proven successes in social media campaigns, influencer programs, and paid social
  • Net savvy; to be highly knowledgeable of social media platforms, trends and how to leverage emerging social media trends and metrics
  • Complete knowledge of social media analytics tools
  • Impeccable writing, editing and communication skills
  • Knowledge of SEO and SEM activities via the optimization of social media campaigns
  • Fluent in English, other languages beneficial
Social Media Specialist Key Skills
  • Should be a strategic thinker, and be able to provide direction to the Design Team members
  • Must be detail-oriented, organized, have excellent verbal/written skills, possess strong planning skills, be a self-starter who takes direction well
  • Be creative and an enthusiastic team member
  • Excellent organisation and time-management skills
  • Ability to multitask
  • Exquisite interpersonal and communicative skills (both oral and written)
  • Customer centric strategist
  • Ability to quickly learn new technology and anticipate new trends
  • Agency and design experience beneficial
  • Proficient with Google Analytics, Facebook Ads Manager, Instagram and Twitter management tools


Posted on 07 Aug 15:16

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