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Senior Marketing Analyst

Remuneration:Market related 
Location:Cape Town, Southern Suburbs
Job level:Management Jnr-Mid
Job policy:Employment Equity position

Job description

Key Performance Areas (KPAs)
  • Business plan forecasting, modifying, creating and testing financial forecasting model to predict business growth accurately
  • Work independently or collaboratively throughout the complete analytics project lifecycle including data extraction/preparation, analysis and presentation of results
  • Work collaboratively with BI to automate standardised reporting
  • Pro-actively analyse data to uncover insights that increase business value and impact
  • Approach analytical challenges with an appropriate blend of statistical/mathematical rigor with practical business intuition
  • Approach analysis in multiple ways in order to evaluate approaches and compare results
  • Ensure a point-of-view on the strengths and limitations of statistical models and analysis in various business contexts and evaluate and effectively communicate the uncertainty or limitations in the results
  • Partner with technical and non-technical resources across the business to leverage their support and integration of efforts
  • Support development of tools and infrastructure to scale operations, increase efficiencies and improve quality of results
  • Work with the selection analyst to identify ways to automate manual jobs and find more efficient ways to execute marketing operations
  • Manage response modelling


Qualifications and accreditations
  • BBusSc degree in Statistics, Mathematics, Computer Science, Economics, Operations Research, Engineering or similar quantitative field

Experience and skills
  • Minimum six years’ experience in an analytical role (consulting to external clients and/or internal business partners)
  • Strong understanding of how analytics supports a large organisation including being able to successfully articulate the linkage between business decisions, business objectives and analytical approaches and findings
  • Proven experience in ability to translate statistical and mathematical results in a way that tells a clear story and guides management and stakeholders in actionable decisions
  • Ability to work with large transactional databases across multiple platforms
  • Strong SQL programming/data processing experience
  • Programming experience would be an advantage
  • Experience in financial services will be an added advantage 
  • Some experience and/or understanding of response modelling will be an added advantage 

Attributes and behaviours
  • A gifted manager and leader
  • Effectively communicator (both verbal and written) with internal and external stakeholders across all levels
  • Strong interpersonal skills to successfully build long-term relationships with colleagues and business partners
  • Excellent business acumen and analytical skills with demonstrated ability to solve problems
  • A real desire to put the customer at the centre of everything we do
  • Adaptable to work in an ambiguous and dynamic work environment
  • Comfortable with risk and uncertainty

Posted on 16 May 14:41

Home Choice

The HomeChoice Group is a leading credit-based direct marketing retailer selling homeware merchandise and financial services to the expanding urban middle-income mass market in southern Africa.

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