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Head of Marketing Strategy/Analytics

Remuneration:Negotiable depending on experience 
Benefits:Contribution towards Medical Aid and Life Cover
Location:Johannesburg, Woodmead, Sandton
Education level:Degree
Job level:Management Snr
Own transport required:Yes
Type:Permanent
Company:Verpakt Management Services


Job description

  • Drive improved revenues, deposits, net contribution, activity and promotions by leading the technical channels, smart segmentation and paying careful attention to player indicators
  • Actively monitor reports, analyse, and drive daily, weekly and monthly reporting on key active metrics, fluctuations up and down, anomalies and trends to identify key opportunities for growth with a strong focus on bench-mark comparisons
  • Conceptualisation and execution of innovative, profitable and engaging promotions based on knowledge gained from internal analysis, competitor analysis, industry experience and online research. Insist on timeous and error-free execution of these promotional projects
  • Manage team to drive motivation and overall delivery output. Create a fair and happy working environment. Continually assess staff performance. Continually provide staff with feedback on their performance
  • Play a key role in motivating the rest of the team. Proactively goes out of their way to give help and support to other team members. Always able to see and understand the wider team perspective. Is viewed by other team members as a role model for excellent team work. Supports the development of their team colleagues
  • Demonstrates a 'can-do' attitude. Consistently overachieves targets. Manages multiple tasks simultaneously. Requests challenging assignments. Encourages and supports others towards superior performance. Always seeking new business opportunities and growth
  • Is proactive in anticipating customer needs and expectations. Actively seeks additional skills to fulfil customer needs. Mobilises all relevant internal resources to meet customer needs. Constantly strives for improvements in player offerings. Creates every opportunity to gather information about player personas and opportunity segments.


Requirements

  • Must be mathematically inclined, strategic, logical, analytical with a drive to increase customer value and grow bottom line
  • A degree in finance, accounting, entrepreneurial, science or statistics is required
  • Ability to apply findings to marketing campaigns is a must
  • Must have high attention to detail and be strong technically
  • Must have management skills and five years’ relevant experience


Posted on 22 Jun 10:36

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