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Public Relations Manager - Travel Industry

Remuneration:R35000 per month Cost to company 
Education level:Degree
Job level:Senior
Own transport required:Yes
Travel requirement:Often
Reference:#LEW 10/06
Company:Lewyll Communications

Job description

This is a superb opportunity to become an integral part of the South African team of this prestigious International group who are renowned for providing service excellence to discerning clients who are seeking a memorable vacation experience.

Working with the in-market Marketing Director, in close conjunction with your PR counterparts at the HO in Europe

Function of the PR Manager:

The PR Manager manages all national PR, non-marketing communications for the South African arm of the group in order to increase the Groups consumer and brand-facing awareness as well as Corporate profile. The role also encompasses Company Reputation Management in South Africa, as well as Issues & Crisis Management.

Key Responsibilities:

  • Develop and deliver a yearly strategic consumer, corporate and trade media relations PR plan that encompasses both local and global initiatives
  • Manage, adapt and localise global consumer and trade media relations material and other tools to local specifics for articles, interviews, press releases and web news
  • Manage and coordinate reactive media requests as well as identify proactive opportunities, in line with building upon the key, business goals supporting communications objectives according to the annual PR plan
  • Write and edit local press releases, talking points, presentations, scripts and other material
  • Organise and manage local as well as support in-market global events such as on-board and other press trips and press conferences
  • Research, report and analyses the competitor communications impact in overseas markets
  • Be the point of contact for all print, online and broadcast media, and occasionally also supporting the Travel operating teams 

Face of the Brand:

You will be the face of the Brand, acting as the Group spokesperson, and mus be comfortable and skilled in both broadcast and print media interviews


  • BA/MA degree in Public Relation, Communications or a related discipline
  • Minimum of 8-10 years communication experience
  • Proven working experience  in public relations management required and a proven track record designing and executing public relations campaigns
  • Extensive knowledge of the South African media space with a vast network of media contacts, as well as a comprehensive knowledge of the media sector, including broadcast, online, print and social media
  • Exceptional writing and editing skills
  • Strong understanding of reputation management and crisis communications
  • Solid experience in social media including blogs, Facebook and Twitter etc
  • Highly motivated, committed, proactive, self-starter, action and results orientated communications professional

Posted on 28 Jun 15:47

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Rob Jones

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