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Marketing Planner

Remuneration:Market related 
Location:Cape Town, Southern Suburbs
Job level:Mid
Job policy:Employment Equity position

Job description

Key performance areas (KPAs)

Meet company disbursement targets and (new customer) net efficiency objectives
  • Achieve disbursement targets for responsible campaigns - new and existing
  • Generate new demand target for responsible campaigns
  • Achieve CPN (cost per name) for responsible campaigns
  • Responsible for the alignment of credit strategy with the business strategy for responsible campaigns
  • Ensure that key forecasting variables are credible in the business plan and are assessed timeously
  • Reduce customer attrition rates through the development and implementation of effective retention/repurchase (reactivation) strategies
  • Implement core strategies to increase products per customer across the financial services brand
Manage adspend budget
  • Effective management of responsible campaigns
  • Achieve campaign efficiency 
  • Ensure adspend forecasts are credible and in line with strategic objectives
  • Manage the adspend process to ensure efficiency gains are achieved
Process management
  • Ensure campaigns are successfully implemented
  • Propose and implement improvements within existing reports to reduce the turnaround time on data reports
  • Implement direct marketing calendars for daily SMS and email sends
  • Ensure that sales agent commission is validated and processed in accordance with pre-defined timelines – if part of campaign
  • Implement survey and customer feedback loops and strategies
  • Form part of the creative process for approval and sign off
  • Ensure that key annual planning variables are credible and justified
Strategic delivery and analysis
  • Analyse trends related to key variables within campaigns and put forward proposals
  • Ensure that the package and execution are aligned with campaign strategic objectives
  • Ensure that strategies are changed timeously based on results and campaign lessons learned
  • Develop weekly and monthly reporting on key variables for responsible campaigns
  • Prioritise campaign execution through digital channels (email, HomeChoice, Facebook, etc.)


Qualifications and accreditations
  • A business science/BComm/marketing equivalent degree
Experience and skills
  • Two to three years’ experience in a marketing planning role 
  • MS Office proficient (PowerPoint and advanced Excel skills)
Attributes and behaviours
  • Highly detail orientated and able to think laterally
  • Ability to monitor, integrate and interpret numerical information timeously and accurately
  • Decision-making abilities with strong analytical skills
  • Time management and achievement orientated
  • Passionate about customer experience with strong communication and influencing skills
  • Adaptable, innovative, and a creative approach

Posted on 21 Nov 07:33

Home Choice

The HomeChoice Group is a leading credit-based direct marketing retailer selling homeware merchandise and financial services to the expanding urban middle-income mass market in southern Africa.

View company profile

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