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Digital Content Strategist

Remuneration:R35000 - R45000 per month Negotiable depending on experience 
Location:Cape Town
Education level:Degree
Job level:Mid/Senior

In this role, you will lead the creation and implementation of a comprehensive strategy that defines content standards to support key business objectives and develop strategies for achieving those standards. You'll define processes and policies to enable rapid adoption of new content specifications in response to stakeholder and customer demand. The content strategist is often also  in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans. We would expect our candidate to have this exp and must be able to show us examples of these disciplines. You must be standout idea generators and problem solvers with excellent communication and organisational skills.

As a content strategist, you will also work with our clients' product management and product marketing groups and the customer experience groups to ensure our content meets the needs of all internal stakeholders and provides an outstanding customer experience. A firm understanding of user experience and strong search engine optimisation (SEO) and search engine marketing (SEM) skills are often preferred.

  • Demonstrated ability to lead content strategy across the entire web development process
  • A degree or diploma in library science, journalism, communications, English, or a related field
  • Background in researching, UX, writing, and usability
  • Minimum four years' of marketing/communications experience in a web-focused company or agency
  • Detail orientated and attentive proofreader
  • Ability to multitask and meet tight deadlines
  • Understanding of content management systems and strategies 
  • Ability to clearly and concisely communicate complex or demanding subject matter, either verbally or in written form
  • Ability to work both independently and contribute as part of a production team
  • Establish a consistent content specification that is supported by product management, product marketing, and the content development teams and the guidance on documentation best practices
  • Conduct competitive analysis and content audits to provide recommendations on content standards, needed improvements, and content gaps
  • Incorporate feedback from customers and other stakeholders to continuously improve content, processes, and standards
  • Understand the role of content within the enterprise as a whole and help design and build solutions to support business objectives
  • Building strategies for developing, implementing, and managing compelling and well-organised content based on a thorough understanding of business objectives, user needs, and industry best practices
  • Analysing and assessing client’s digital content
  • Developing distribution plans for positioning content across multiple channels to drive desired business results
  • Drafting content publication and migration workflows
  • Producing all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides, and page tables
  • Support creative ideation and conception
  • Digital asset collection
  • Submitting creative requests
  • Social listening and research
  • Stay on top the latest in news, trends, and culture
  • Quality assurance/proofreading
  • Social results reporting as needed
  • Perform other duties as assigned

Posted on 30 Oct 10:05

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Yolanda Gibbon

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