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Digital Marketing Manager

Remuneration:negotiable Cost to company 
Location:Johannesburg, Bryanston
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Travel requirement:Occasional
Job policy:Employment Equity position
Company:The Forum Company

Job description

Responsible for building, and enhancing The Forum Company brand through brand communication, social media interaction, marketing the business to new/potential customers and developing new innovative marketing strategies across all four of the Forum’s brands.


Marketing and Brand development across all brands
  • Overall brand and corporate identity management
  • Development and execution of the company’s marketing plan
  • Develop and implement strategies to sell and market our products and services
  • Design and implement plans to incept, grow and develop untapped clients markets and sectors
  • Conduct market research and provide company updates
  • Interpret results from the market research activities, including measuring customer satisfaction
  • Maintain a positive image of the company and its’ brand
  • Control the effectiveness of marketing campaigns
  • Budget management to ensure long-term profitability of the company
  • Develop, in conjunction with management, targets and goals annually to be reviewed on a monthly basis for achievement
  • Review current database of clients (present and past) and develop a contact plan for future business growth
  • Planning and preparing presentations
  • Establishing and maintaining profitable relationships and create customer delight
  • Provide management with input and feedback on market trends and changes
  • Construct an integrated marketing programme that delivers superior value
  • Marketing support for project team
  • Internal event support 
Budget management
  • Budget development and control, in conjunction with Finance
  • Effective management and control of expenses
  • Long-term maximisation of profitability 
Communications and advertising
  • Develop proposed plan for creating a unique and differentiated social media marketing plans
  • Development and management of digital strategy
  • Implementation of all marketing communications activities including: public relations; advertising; corporate communications; events marketing; websites, intranet and electronic communications; internal communications
  • Communicating new product developments to prospective clients

Company Description

The forum company is SA premier venue and events company. We operate in three five-star graded conference and event venues in JHB, Cape Town as well as a county event venue and guesthouse. We host most of the premier conference and events in South Africa as well as developing our own events like the Turbine Art fair.


  • Bachelor's degree (digital) marketing and communications
  • Five years' related experience
  • Knowledge of web and HTML
  • Knowledge of Hubspot
  • Good understanding of Adobe CS - Illustrator and Photoshop
  • Experienced in a marketing role with strong digital/social media management skills
  • Knowledge of the hospitality industry
Required competencies:
  • Hands-on, self-motivated, and naturally organised individual
  • Creative with excellent attention to detail
  • Knowledge of design and production
  • Ability to meet deadlines
  • Ability to work independently as well as part of a team
  • Ability to relate and network at all levels within an organisation
  • Strong verbal and presentation skills
  • Confidence in formal situations

Posted on 11 Oct 12:19

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