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Digital Marketing Specialist

Location:Johannesburg, Parkhurst
Education level:Diploma
Job level:Mid
Own transport required:Yes
Travel requirement:Occasional
Reference:#TC102
Company:ThoughtCapital


Job description

If you live and breathe digital marketing, we want to talk to you. We are looking for a digital marketing specialist to develop, implement, track and optimize our client’s digital marketing campaigns across all digital channels with a strong focus on strategy.

Responsibilities
  • Digital strategy - putting together a strategy inclusive of organic, paid and outbound Marketing tactics
  • Building and executing paid media campaigns; paid search, content syndication and re-targeting
  • Design, build and maintain social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to improve client’s online presence and optimize user experience
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Work alongside our SEO specialist


Requirements

Required technical and professional expertise
  • Degree/diploma in digital marketing or marketing
  • Three+ years of proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven thinking
  • Strong affiliation and desire to implement ROI-driven short, mid, and long-term strategies.
  • Open to a quick paced, high intensity agency environment where the industry and workplace are constantly changing.


Posted on 02 Oct 15:04

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Anne-Marie Green

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