Your cv

Related jobs

More digital jobs...
Get jobs on your
mobile phone

Lead Generation Analyst/Specialist

Remuneration:R30000 - R40000 per month 
Location:Johannesburg, Northern Suburbs
Company:Ad Talent

A global business within the health and fitness industry has vacancy for a digital lead analyst with strong leadership skill and digital marketing experience.


A lead is any individual who fills out an online form, replies to an SMS or responds to any type of medium, expressing their desire to purchase a product being advertised to them, thus initiating the sales process. The primary purpose of lead generation is to generate and increase sales. Lead generation as a process, consists of gathering the contact details and personal information of these qualified prospects. The Lead Generation Specialist is responsible for identifying, analysing and optimizing various lead sources across the Marketing function of the business such as, digital campaigns, search, social media, internal CRM, email, print, website and events.
  • Analysis and prioritisation of all current business lead generation sources
  • Analysis of conversions and which lead sources perform and which need re-working
  • Continuous monitoring of lead sources and identifying new ones
  • Identifying lead sources vs spend and conversions
  • Research into best practice around lead generation for our industry and similar industries to constantly innovate
  • Optimization of lead generation sources
  • Analysis of sales processes and ability to convert leads
  • Reporting on all lead generation sources (quantity, conversions, drop-offs, spend etc.)
  • Analysis of specific campaigns, lead sources used and optimization
  • Working with external agencies to gain information needed and optimizations as well as internal teams (marketing, sales, IT etc.)
  • KPI: improve lead generation through formula: Quantity vs Cost vs Conversion
  • Reports to Marketing Manager, will need to present to Directors 
Knowledge and Skills Required:
  • Business / Marketing degree
  • Two to five years’ experience in similar role
  • Needs to be very analytical and financially sound as well as good with people
  • Attention to detail needs to be impeccable as well as extremely organized
  • Presentation skills
  • Strategic thinker and ability to innovate and optimize
  • Achieve 100%+ of objective/KPI’s against a quarterly lead goal/target and sales conversion goal as defined by commission plan.
  • Understanding of digital lead generation platforms (GDN, Social Media, Search, SEO, Messenger etc.)

Posted on 13 Aug 07:18

Ad Talent

We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.

View company profile

Recent jobs by Ad TalentCityDate posted
Senior Art DirectorCape Town17 Aug 16:13
Senior DesignerCape Town17 Aug 16:12
Junior/Mid CopywriterJohannesburg17 Aug 13:06
Communications/Training ManagerJohannesburg17 Aug 12:10
Email Marketing SpecialistJohannesburg16 Aug 11:09
Digital MarketerJohannesburg16 Aug 09:04
Marketing SpecialistJohannesburg15 Aug 15:04
Public Relations ManagerJohannesburg15 Aug 09:12
Mid-level Designer/Art DirectorJohannesburg14 Aug 08:13
Senior Art DirectorCape Town14 Aug 08:12
More jobs...

Get job alerts for Leads Capturer jobs

Looking for specialists in Advertising, Marketing and Media?
Advertising, Marketing,
PR, Media and Digital
Jhb: 011 883 5404
CT: 021 422 3590
Recruiters & Career Coaches in Advertising, Marketing and Media Industries
Lynn: 082 802 4441 (Advertising/Digital/Media)
Jo-Anne: 084 200 1703 (Marketing/Sales/PR)
Recruitment Specialists since 1989
Rob Jones:
Michelle Jones:
Tel: 011 465 9368