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Digital Marketing Manager - Alcohol

Remuneration:negotiable Cost to company 
Location:Cape Town
Education level:Degree
Job level:Junior/Mid
Company:Viv Gordon Placements

A simply fabulous opportunity has opened up for a dynamic, mid-senior Digital Marketing Manager at a leading alcoholic brands company based in Cape Town. The role brings with a range of super-exciting brands to work on and a chance to flex your creativity and innovative thinking in the Marketing of these brands. The ideal candidate is an experienced Marketing professional passionate about new technologies & media. This role will see you responsible for educating and mentoring Digital within the company. You will lead the organisation into a new way of the brand with consumer communication. You’ll be responsible for developing and managing all brand communications through Digital channels, both stand-alone and integrated - as well as creating the company’s integrated Digital strategy, vision and execution through all Digital channels. Encompassing Brand Leadership, Brand Strategy & Planning, Brand Communication, Brand Activation, Customer Insights, the successful candidate will need to be innovative, creative and analytical. Bring your Project Management and relationship building skills to the table, along with a solid business acumen to seal the deal. Don’t miss this one!


A. Ability to define the compelling digital brand vision and crusade for local brands or translate and implement global brand vision and crusade, to align the local network behind the idea and to maintain passion, energy and focus:
  • Brings to life the brand vision and crusade across the digital platform
  • Defines the local brand experience for global brands in smaller markets, working with the brand owner
B. Ability to define and develop a local brand and portfolio digital strategy (within the context of global brand strategy, local business objectives):
  • Contributes to the development of key elements of the digital brand plan in line with a brand compass
  • Analyses category/brand/competitor performance and draws solid conclusions and expresses them clearly
  • Applies the brand compass to all elements of the marketing mix and brings the digital strategy to life locally
C. Ability to develop and implement a local digital communication campaign:
  • Leads or effectively and collaboratively contribute to digital advertising development consistent with brand strategy
  • Anticipates future trends in terms of digital communication and their impact on business
  • Draws clear business implications from digital communication performance and uses it to maximise a brands’ performance
  • Assesses skills of creative / media agencies and continuously manages / challenges them to provide exceptional level of service
  • Leads a digital creative / media agency pitch including selection recommendation
D. Ability to develop and implement digital promotional activities across the relevant touchpoints, consistent with Brand company strategy:
  • Identifies digital promotion best practices out of his/her market scope, uses them to inspire continuous improvement of digital promotions on his/her brand(s) and sets up best practice sharing tools across teams and companies
  • Translates global digital brand strategy into relevant local activation, setting and directing digital brand / portfolio promotion strategy
  • Ensures adoption of brand activation / channels relevance & strategy by the Sales department / Sales director
  • Allocates and prioritises digital promotion resources according to brand / portfolio strategy
  • Leads the development of new digital mechanics or digital promotional ideas to give our brands or company a competitive edge 
E. Ability to develop an intimate understanding of consumer and shopper behaviours, to identify digital insights and trends, in order to capture sources of business in line with business objectives and brand strategy:
  • Understands major characteristics of consumer / shopper typologies, motivations and behaviour in his/her area and category, and knows the levers PR uses to address them (promotion, merchandising, animation, etc.)
  • Builds consumer understanding through regular market visits to targeted touchpoints (POP, POC), observing and discussing with consumers and key trade stakeholders (consumers, bartenders...)
  • Keeps updated on consumers / shoppers needs and expectations by analysing basic related research (quanti and quali)
F. Ability to identify consumer insights, business and other technical opportunities (R&D, innovations at suppliers...), define innovation strategies and concepts, to transform them into initiatives and to achieve their implementation:
  • Considers new and upcoming digital consumer and business trends to identify innovative ideas and turn them into brand initiatives
  • Reviews the existing technologies (production process, innovation at suppliers...) to identify opportunities for innovation and turn them into digital brand initiatives
  • Prioritises and coordinates digital innovation projects in alignment with brand / portfolio strategy
  • Identifies and recommends improvements to the digital innovation process (from insight to in-market launch)
  • Defines key KPIs to assess the performance and relevance of a digital innovation / renovation project
G. Ability to generate, inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions and fostering a creative spirit within both the organisation and external partners:
  • Drives the use of far-reaching stimulus and information to facilitate the creative process
  • Implements and fosters a creative environment within the team by stimulating, recognising, rewarding creativity in others and encouraging risk taking
  • Promotes a wide variety of creative methods / techniques to initiate creative processes
  • Shapes creative ideas into practical and business-oriented initiatives
H. Ability to identify all appropriate information, break elements down, determine cause and effect relationships to make effective recommendations:
  • Breaks down multiple complex data, and translates it into clear insights
  • Assesses overall context (including players and political stakes) to investigate and identify actual root causes of issues
  • Defines comprehensive action plans based on in-depth analysis, considering short and long-term impact of options
  • Challenges existing practices and proposes sound alternatives
I. Ability to plan and organise complex and diverse tasks in a comprehensive / transversal project, managing and maximising performance of project:
  • Sets up team for digital projects, writing project plan (charter and Project Initiation Document)
  • Manages delivery of digital projects, setting KPIs and monitoring timeline, cost and project risks;
  • Coordinates, motivates, challenges cross-functional, diverse individuals to create a team performing at its maximum possible level teams (internal & external)
  • Anticipates and manages digital project impacts on the broader business including regular and timely communication.
J. Ability to view the business from a holistic perspective, understand its financial and operational underpinnings and what it takes to make it profitable:
  • Demonstrates good understanding of the challenges of the macro-environment of the industry
  • Compares different A&P investment options based on their effectiveness and makes appropriate recommendations
  • Analyses relevant business criteria (volume, COGS, pricing, A&P, volumes, market shares...) to define corrective action plans
  • Understands how P&L key levers impact business performance
  • Proposes A&P budgets within scope
K. Ability to build quality and trusting relationships, to gain credibility at all relevant levels of the organisation and with external partners/stakeholders through strong interpersonal skills, integrity, influencing skills and delivery:
  • Proactively communicates across departments and external stakeholders in order to improve cooperation
  • Takes into account other people’s perspectives, in order to build trusting relationships
  • Builds quality relationships through strong interpersonal skills, and through understanding of organisational and individual issues,
  • Identifies potential conflicts, resolves it or raises it at the appropriate level
  • Is proficient dealing with people at relevant levels of the organisation as well as external stakeholders

The successful candidate must have/be: 
  • A relevant Degree (or equivalent) in Media and Digital Marketing.
  • Five years’ experience agency/client side (Media Planning, Account Management, Brand
  • Management)
  • Experience in managing CRM / Loyalty (reward scheme) platforms
  • Digital Marketing skills: content production, community management and consumers interaction
  • Integrated Communications skills: Media planning and campaigns execution and timing
  • Project management, teamwork and agencies coordination skills
  • Reporting, tracking results and optimising digital assets, budget and interactions abilities
  • Knowledge sharing, consumers trends and technology watch
  • Excellent strategic and analytical skills.
  • Excellent communication and interpersonal skills (as you will be working with key brands teams within the organisation).
  • Creative problem solver with ability to multi-task while giving attention to details.
  • Proven experience in Digital Marketing (Social Media, ePR, eCommerce, eCRM, Search, Media) Strong understanding of the Digital landscape and how it can be used to support and develop the brand.
  • Creative, technology savvy with a true interest in brands.
  • Result driven, a self-starter
  • Leadership Competency

Company Description

Viv Gordon Placements (VGP) is a specialist recruitment agency in the advertising, marketing, media, public relations and publishing industries.

Posted on 17 May 10:57

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