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Paid Social Media Specialist

Remuneration:R20000 - R25000 per month negotiable Cost to company 
Benefits:21 days paid annual leave, flexible hours, no dress code
Location:Cape Town, Observatory
Job level:Mid/Senior
Company:Gnu World

Job description

Gnu World is looking for an individual with exceptional attention to detail and significant experience in paid social media marketing. Additional paid marketing experience is advantageous.

Key responsibilities
  • Formulate paid social media campaign strategies
  • Identify and evaluate potential social marketing channels per client
  • Allocate and manage paid social media budgets across multiple client accounts
  • Take on responsibility for all activity required to proficiently create and run campaigns
  • Support all social media posting and content marketing initiatives
  • Analyse the performance of campaigns, identify strategic opportunities and facilitate change in order to improve KPIs
  • Use performance metrics to provide input on social media and website content plans
  • Build and maintain custom audiences across all client accounts
  • Support other team members with research and insights that lead to effective cross-channel media strategies
  • Analyse competitors' social media marketing footprints
  • Upskill other members of the team, where required, on best practice for paid social campaign execution
  • Demonstrate measurable success through the achievement of set KPIs


Required skills
  • Two or more years' paid social experience and at least four years working in a digital marketing environment
  • Extensive experience working with Facebook Ads and Facebook business manager
  • Experience working with Twitter Ads
  • Matric
  • Marketing degree/diploma or other related qualification
  • Strong verbal and written English communication skills
  • Basic working knowledge of Photoshop or an equivalent program
  • Familiar with Google Analytics
  • LinkedIn Ads experience
  • Google Adwords experience
  • Native advertising experience
  • Instagram advertising experience
  • Pinterest Ads experience
  • Snapchat Ads experience
  • DoubleClick experience
  • Media buying experience
Personal skills/attributes
  • Dependable
  • Exceptional attention to detail
  • Highly analytical and data-driven
  • Motivated
  • Self-learner
  • Open, honest and direct

Gnu World is an established digital marketing agency that has provided web design, development and marketing services since 2000. We operate offices in Black River Park, Observatory, Cape Town and in Sunninghill, Johannesburg.

What we can offer you
  • friendly, expert team and caring management
  • spacious office with lots of natural light in central and trendy Black River Park in Obs
  • significant potential for growth and development in a mature company
  • 21 days paid annual leave
  • no dress code (except for client meetings)
  • flexible working hours - say goodbye to gridlock!
  • we're focused on results and quality, not arbitrary rules
  • informal, quiet working environment
  • we'll remember your birthday
  • you'll collaborate with experts in their fields.

If you do not hear back from us within two weeks of applying then please assume that your application has been unsuccessful.

Posted on 12 Jan 13:00

Apply by email
Jonas Meister

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