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Digital Marketing Coordinator

Remuneration:R13000 - R15000 per month Basic salary 
Location:Lanseria
Type: Permanent
Reference:#1512
Company:Recruit Digital


Our client is a property management company with a variety of hotels and lodges across South Africa.

We are looking for a digital marketing coordinator to develop, implement, track and optimise our digital marketing campaigns across all digital channels and maximise our organisation's multi-channel communication strategies.

Description

Duties and responsibilities

  • Plan and execute all web, SEO, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Develop SEO strategies to increase the number of visitors to our website.
  • Develop and integrate our content marketing strategies into all digital platforms.
  • Create shareable content appropriate for specific networks to increase awareness for both our brand and the property.
  • Providing accurate reports and analysis to partners and senior managers to demonstrate effective return on investment (ROI), for all digital campaigns.
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
  • Make use of web analytics software to monitor performance of the website and make recommendations for improvement.
  • Develop, implement and track performance of paid online media placements.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Identify trends and insights, and optimise spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
Requirements:

Skills and knowledge
  • Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimising Google Ad words campaigns.
  • Working knowledge of Adobe Photoshop and Illustrator essential (PC and Mac).
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • MS Outlook, Word and Excel (Advanced)
  • Excellent communication skills
  • Ability to work under immense pressure
  • Understanding of search engine optimisation implementation and PPC campaigns
  • Excellent writing skills
Minimum qualification/s and requirements
  • Matric/Grade 12
  • Minimum two years of digital marketing experience
  • Own car. Travel is required for this position as you would work in different locations in Johannesburg


Posted on 30 Nov 09:44

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Inari Prinsloo

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Recruit Digital

Recruit Digital; leading recruitment agency for the Digital, Media, IT & Advertising sectors in South Africa.

Covering both Cape Town and JHB roles, Recruit Digital provides staff for Media firms, Digital Agencies, Corporates, Startups, E-commerce retailers, and all other Internet related businesses.

Recruit Digital fills vacancies within Client Services, Creative & Design, Development & Technology, Sales, Copy-writing, Social Media, SEO, Planning & Strategy, Marketing, Senior Management & Executive positions.

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