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Digital Marketing Coordinator
|Remuneration:||R13000 - R15000 per month Basic salary|
Our client is a property management company with a variety of hotels and lodges across South Africa.
We are looking for a digital marketing coordinator to develop, implement, track and optimise our digital marketing campaigns across all digital channels and maximise our organisation's multi-channel communication strategies.
Duties and responsibilities
- Plan and execute all web, SEO, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Develop SEO strategies to increase the number of visitors to our website.
- Develop and integrate our content marketing strategies into all digital platforms.
- Create shareable content appropriate for specific networks to increase awareness for both our brand and the property.
- Providing accurate reports and analysis to partners and senior managers to demonstrate effective return on investment (ROI), for all digital campaigns.
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
- Make use of web analytics software to monitor performance of the website and make recommendations for improvement.
- Develop, implement and track performance of paid online media placements.
- Drive consistent, relevant traffic and leads from our social network presence.
- Identify trends and insights, and optimise spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
Skills and knowledge
- Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimising Google Ad words campaigns.
- Working knowledge of Adobe Photoshop and Illustrator essential (PC and Mac).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- MS Outlook, Word and Excel (Advanced)
- Excellent communication skills
- Ability to work under immense pressure
- Understanding of search engine optimisation implementation and PPC campaigns
- Excellent writing skills
- Matric/Grade 12
- Minimum two years of digital marketing experience
- Own car. Travel is required for this position as you would work in different locations in Johannesburg
Posted on 30 Nov 09:44
Recruit Digital; leading recruitment agency for the Digital, Media, IT & Advertising sectors in South Africa.
Covering both Cape Town and JHB roles, Recruit Digital provides staff for Media firms, Digital Agencies, Corporates, Startups, E-commerce retailers, and all other Internet related businesses.
Recruit Digital fills vacancies within Client Services, Creative & Design, Development & Technology, Sales, Copy-writing, Social Media, SEO, Planning & Strategy, Marketing, Senior Management & Executive positions.
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