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Senior Strategist

Remuneration:Market related 
Job level:Senior

Job description

Strategic planning is the fusion of creativity and logic. Strategic planners have an insatiable curiosity about people and their behaviour. They keep their ears to the ground and their finger on the pulse as they represent the consumer that the brand is trying to reach through a creative idea.  Planners are responsible for developing the key strategic insight which lies behind the advertising idea. 

Their job is to help everyone understand complexity as simplicity through great story telling.


Summary of main duties:
  • Nurturing and growing the strategic planners in the department to deliver beyond their ability and being a source of inspiration for them
  • Developing strategies that serve as a benchmark
  • Representing the planning function on the agency management team
  • Lead strategy on new business pitches
  • Maintain a sound relationship between the planning department and other departments within the agency
  • Being the conduit of the latest planning information
  • Conducting market research on changing customer needs and expectations, providing information on business trends i.e. strategies being adopted by other organisations including benchmarking and best practice, provide industry trend analyses, competitor research
  • Proactively suggest new means of developing and understanding the brand
  • Ability to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams
  • Analysis and application of data in areas such as demographics, socio-economics and the market for the client’s product
  • Commissioning research as required to inform the strategy using both qualitative methods such as focus group discussions and structured interviews and quantitative methods such as demographic profiling and questionnaires
  • Monitoring cultural and social trends, and their impact on consumers’ attitudes, behaviour and perceptions
  • Reconciling the differences between consumers’ current perception of the brand and the way in which the client wishes the brand to be perceived
  • Marketing insight, in looking for actionable insights
  • Meeting clients to learn the background to the brand
  • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
  • Presenting eventual conclusions and ideas to clients and other staff to sell your idea
  • Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities.

Minimum relevant experience and skills required:
  • Seven+ years of proven experience in Strategy of which at least two years should be in a leadership role, managing junior strategists within an agency
  • Proven track record of creative solutions to big and small problems
  • Proven experience in developing strategies
  • Experience in presenting strategies to client
  • A sound understanding of marketing disciplines, and knowledge of branding/brand positioning/ brand valuation theory
  • An eclectic approach to problem-solving, with the ability to be both rigorously analytical as well as intuitive
  • An extensive browser in all fields with an ability to draw on diverse experiences and sources of knowledge in providing insights
  • A sound understanding of qualitative and quantitative research
  • Critical thinking skills – analytical, creative and lateral

Qualifications required:
  • Tertiary qualification- ideally marketing-related degree

Please note: 

Please send a concise cv and if relevant a link to your portfolio. Only shortlisted candidates will be contacted. Should you not hear from us within two weeks of your application, please regard your application as unsuccessful.  We remain committed to the principles of employment equity.

Posted on 14 Jun 14:37

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