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Junior Copywriter for Online Advertising - Internship

Remuneration:Basic salary 
Location:Cape Town, Plumstead
Education level:Degree
Job level:Junior
Type: 12 months
Company:Conversion Science

Job description

We have an exciting opportunity for a Copywriter seeking to specialize in writing Google search ad copy and managing campaigns in online advertising.

We provide all the training required over a 12-month internship. During the 12 months you will learn to becomes a PPC Junior Campaign Manager, with a specialist focus in writing advertising copy.

PPC is a high growth industry both in South Africa and internationally. Search Marketing is the largest part of digital marketing and central to most digital strategies.

Roles & Responsibilities

PPC Copywriting
  • Conceptualise unique short (character constrained) copy for Google Adwords PPC expanded text advertisements and/or display campaigns.
  • Administer and write copy in an excel format, apposite to keywords and content. Insertion of Headlines, Descriptions, Paths and URLs, banner and sitelink copy.
  • Ensure that the overall tone of the mandate is observed under the guidance of the Senior Copywriter.
  • Ensure that the Quality Score is optimised
  • Conceptualise Copy for Scripts and Templates which would be applied in bulk in an automated fashion.
  • Engage in Research into clients’ products and services, the target audience, USPs and their competitors' activities on the Web;
  • Support the Senior Copywriter in the commission of similar duties and assisting with Sales Letters, PR writing and proof-reading where relevant
  • Provide content for Social Media, our Website Blog
  • Amend, revise or redevelop adverts or campaigns in response to feedback from the account team or clients;

Campaign Management

Assist Campaign Managers to:
  • Set up and manage Google Adwords and/or other PPC platforms for clients (Facebook, twitter, Google Shopping, You Tube for example)
  • Manage, organise and review client campaigns on a daily basis
  • Monitor client budget, keyword performance and success as measured by the campaign goals.
  • Proactively modify campaigns to improve performance and support new initiatives.
  • Review Google Analytics and prepare performance reports for clients
  • Communicate with clients and responding to client campaign and reporting needs, ensure expectations are managed
  • Learn about Facebook and You Tube campaigns
  • Understand and implement Google Shopping
  • Stay abreast of the latest digital media trends

The Internship
  • The internship is full-time.
  • It is 12 months long and commences in July in Plumstead, Cape Town.
  • We provide full training and Google Adwords certification.
  • You will learn how to set-up and manage PPC campaigns, apply Analytics and perform in-depth reporting.
  • You will specialize in PPC Copywriting

If you have the right attitude and aptitude this will be a great opportunity for you to grow and develop highly valuable skills and launch yourself to the top of this highly sought after profession in South Africa.

Company Description

• Conversion Science specialises in running search engine marketing campaigns, informative web analytics implementations and data driven conversion optimisation.
• You’ll become part of a fast-growing agency with well-known clients.
• We are professional, honest and passionate about our work.
• We provide the best-in Breed Training - the Company's head was Google's Regional trainer for South Africa
• We are based in the Southern Suburbs, Cape Town.
• A moderate monthly salary is paid for the 12 months.
• Interns who complete the 12-month program successfully will be offered full-time employment.


  • Bachelors degree or NQF Level 5 National Certificate
  • English Degree or Diploma
  • Copywriting course beneficial
  • Passion for the English language
  • Passion for Digital Marketing and a desire to specialize in PPC as a Copywriter
  • Ability to master Excel
  • Highly Organised
  • Attention to Detail
  • Analytical and strategic thinking
  • Client management skills
  • Ability to multitask
  • Good time-management skills
  • Organised
  • Team Player
To Apply
  • Applications Close 15 June 2018
  • Please send us your CV, copy of ID, academic transcripts and motivational letter.
  • Please note that if you have not been contacted within 14 days your application has been unsuccessful.

Posted on 14 May 11:22

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Lauren Carlyle

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