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Marketing Generalist

Remuneration:R30000 - R35000 per month 
Location:Johannesburg, Northern Suburbs
Company:Ad Talent

A global software business has a vacancy for a marketing generalist with some solid B2B technology experience.

The marketing generalist should be a highly professional and dynamic individual who is detail-oriented, who can multi-task and is creative when figuring out solutions. The ideal candidate needs to have an in-depth understanding of the different marketing verticals. This includes a focus on PR, internal and external communication, digital marketing and content generation. The ideal candidate needs to have ICT media contacts. An innate curiosity and experience using the latest platforms and technology is an advantage.

This position reports to the billing and marketing executive.

  • Develop an in-depth understanding of the companies brand, business, value proposition and culture
  • Contribute to and implement the marketing strategy: 60% digital, 40% traditional
  • Media strategy and management
  • Content strategy: knowledge management, digital marketing campaigns, social media, website content
  • Review and interpret monthly digital marketing analytics
  • Collaborate with key stakeholders to develop relevant content to profile the brand
  • Copywriting and editing: internal and external content
  • Work with agency partners on campaigns
  • Brand custodian: ensure the brand is professionally portrayed in all marketing collateral
  • Online research to ensure that the company is on top of trends.
  • Six - 10 years’ marketing experience
  • Relevant degree in marketing or communications
  • ICT, financial or consulting sector experience
  • B2B technology experience preferred
  • Excellent writing and communication skills
  • Experience in marketing analytics tools e.g. Google Analytics
  • Project management and problem-solving skills
  • Knowledge of current digital marketing practices and brand profiling required
  • Self-confident, self-directed, forward-thinking, detailed-oriented
  • Proactive team player
  • Ability to mentor younger team members
  • Proven budget management

Posted on 05 Feb 14:45

Ad Talent

We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.

View company profile

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