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Senior Paid Display Specialist

Remuneration:Market related 
Benefits:Two complimentary online short courses per year, Medical Aid subsidy, on-site gym, discounted healthy meals and an in-house barista
Location:Cape Town
Job level:Mid/Senior

Job description

The Senior Paid Display Specialist is a highly experienced PPC expert who specialises in managing, analysing, and implementing effective optimisation strategies across all display channels. Eligible candidates should be comfortable owning a portfolio of campaigns, for which he/she is solely responsible, while supervising junior team members.

Key role and responsibilities:
  • Building campaigns in multiple display channels, while driving innovation, testing and proactive optimisation in order to meet business goals.
  • Analyse campaign performance in terms of targeting, creative, geography, spend and ROI.
  • Building audiences for remarketing and exclusion purposes.
  • Create/improve process across the entire team to ensure maximum productivity, learnings and efficiency.
  • Support juniors through knowledge sharing, upskilling and providing assistance as needed
  • Work in collaboration with multiple departments to drive maximum ROI.
  • Report on campaign performance to Head of Display on a monthly and ad hoc basis.
  • Support the Head of Display in day to day team management.

Company Description

GetSmarter, a wholly-owned subsidiary of 2U, Inc., is a digital education company that partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.


Education and experience:
  • 5+ years of experience in digital/paid media
  • Certified user of Google Ads, Google Analytics and Google Marketing Platform
  • Experience with Google Tag Manager
  • Experience with data analysis and visualisation tools such as Tableau and Supermetrics.
  • Proven understanding of omnichannel approach to digital marketing.
  • A strong understanding of floodlight tracking and experience in audience creation
  • Strong skills in Excel, Word and Powerpoint.
  • Comfortable presenting to large groups.
  • Social Media and or Search experience a plus
  • Experience managing or mentoring juniors a plus
Management responsibilities:
  • Junior paid display executive and/or paid display executive when required.

Posted on 08 Nov 12:26