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Senior Paid Display Specialist
|Benefits:||Two complimentary online short courses per year, Medical Aid subsidy, on-site gym, discounted healthy meals and an in-house barista|
Job descriptionThe Senior Paid Display Specialist is a highly experienced PPC expert who specialises in managing, analysing, and implementing effective optimisation strategies across all display channels. Eligible candidates should be comfortable owning a portfolio of campaigns, for which he/she is solely responsible, while supervising junior team members.
Key role and responsibilities:
- Building campaigns in multiple display channels, while driving innovation, testing and proactive optimisation in order to meet business goals.
- Analyse campaign performance in terms of targeting, creative, geography, spend and ROI.
- Building audiences for remarketing and exclusion purposes.
- Create/improve process across the entire team to ensure maximum productivity, learnings and efficiency.
- Support juniors through knowledge sharing, upskilling and providing assistance as needed
- Work in collaboration with multiple departments to drive maximum ROI.
- Report on campaign performance to Head of Display on a monthly and ad hoc basis.
- Support the Head of Display in day to day team management.
Company DescriptionGetSmarter, a wholly-owned subsidiary of 2U, Inc., is a digital education company that partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.
RequirementsEducation and experience:
- 5+ years of experience in digital/paid media
- Certified user of Google Ads, Google Analytics and Google Marketing Platform
- Experience with Google Tag Manager
- Experience with data analysis and visualisation tools such as Tableau and Supermetrics.
- Proven understanding of omnichannel approach to digital marketing.
- A strong understanding of floodlight tracking and experience in audience creation
- Strong skills in Excel, Word and Powerpoint.
- Comfortable presenting to large groups.
- Social Media and or Search experience a plus
- Experience managing or mentoring juniors a plus
- Junior paid display executive and/or paid display executive when required.
Posted on 08 Nov 12:26
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