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SEO/PPC Manager

Remuneration:Negotiable depending on experience 
Location:Johannesburg, Northriding
Education level:Degree
Job level:Management Snr
Own transport required:Yes
Travel requirement:Occasional
Job policy:Employment Equity position
Type:Permanent
Company:Fast Forward Marketing


We are seeking a candidate with an in-depth knowledge of SEO and PPC and be willing to match your expertise with Fast Forward's proven processes and 'best in the market' philosophy. You should have more than five years' solid knowledge and experience in SEO, PPC and analytics.

Obviously, your primary focus will be to increase our client’s website rankings for relevant keywords while driving traffic and leads/conversions.

You should attain these attributes:
  • Self-motivated with a positive attitude
  • A self-starter, detail-oriented, and passionate
  • A team player, and love to collaborate with others
  • Taking pride in your work and keep up to date on the latest trends
  • Having an informed opinion and enjoy being part of the creative and strategic process
  • Organised and efficient
  • Meticulous attention to detail
  • Well spoken, with excellent written and verbal communication skills
Responsibilities:
  • Ability to think creatively, strategically and identify and resolve problems
  • Analyse, develop and execute multiple client SEO and or PPC strategies and tactics
  • Manage workflow process of SEO/PPC deliverables
  • Manage a SEO hungry team
  • Ability to provide training and support to team members
  • Comprehensive keyword research
  • Provide on-page optimisation direction to developers and team members
  • Build link acquisition strategy
  • Perform technical and competitive analyses
  • Reporting on all aspects of Search
  • Client presentation of deliverables
  • Manage client expectations by educating them on best practices and overall education of SEO/PPC
  • Ability to work across multiple industries and sectors
  • Ability to manage and communicate SEO and PPC as a business strategy
  • Effectively understand and create landing pages based on user pain points
Requirements:
  • Five+ years of SEO and PPC with agency experience working with large brands/sites
  • On and off-page SEO experience (strategy and execution)
  • Link acquisition, implications of social media on rankings
  • Experience with keyword research/data mining tools and competitive analysis
  • Knowledge of Content Management Systems and their impact on search (WordPress, Joomla, etc.)
  • HTML Skills and experience working with and optimising SEO within CMS Systems (Wordpress, Joomla, Drupal etc) as well as custom-build websites.
  • Solid understanding of redirects, user-agent detect scripting, rel="canonical" tags, XML sitemap feeds and other related technical tactics
  • Extensive White hat link optimisation/acquisition experience
  • Extensive Experience with Google Keyword Tool, Google Placement Planner and Google Trends
  • Understanding of analytics software (Moz, Hot Jar, SEM Rush, Hubspot, Google Analytics, SEO Powersuite, Adobe Analytics)
  • Content strategy as it relates to search and the consumer decision process
  • Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin)
  • Either be... or be willing to become...Google Certified
  • Experience with A/B and multivariate testing
Salary: competitive salary - based on experience

Posted on 08 Aug 07:11

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