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Digital Marketing Specialist

Remuneration:negotiable Market related 
Location:Johannesburg, Parktown
Type: Permanent
Company:Datafin Recruitment

Afintech company based in Joburg, utilising the latest tech to drive change and create a positive impact on communities in SA, seeks a digital marketing specialist. Your core role will include elevating the business to the next level by capturing and building an audience with a solid media presence. You will require a marketing degree or related field, experience with digital campaigns, have excellent writing skills and be able to capture and build social media audiences. Any visual designskills, or knowledge of HTML, CSS, JavaScript, Google Analytics, NetInsight, Omniture, WebTrends, and any priorfintech experience will prove hugely beneficial. Some of the perks on offer include lunch every day, Friday pizza and drinks, and a salary sacrifice equity option.

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Maintain the company’s social media presence across all digital channels.
  • Develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, and Instagram.
  • Brainstorm new and creative growth strategies.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualifications –
  • Degree in marketing or a related field.
Experience/skills -
  • Experience with digital campaigns.
  • Exceptional writing skills.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Able to capture and build new audiences through social media.
Advantageous –
  • Experience with visual design is a massive bonus, or at least being able to execute under a designer’s guidance (knowledge of HTML, CSS, and JavaScript development and constraints).
  • Knowledge of website analytics tools will be a plus – i.e. Google Analytics, NetInsight, Omniture, WebTrends.
  • FinTech experience (or previous experience working for a startup) is a huge plus, or at least an interest in evolving technology such as Artificial Intelligence, Chatbots etc.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

When applying for jobs, ensure that you have the minimum job requirements. Only SA citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please email a Word copy of your CV to and mention the reference numbers of the jobs. We have a list of jobs on Datafin IT Recruitment - Cape Town Jobs.

Posted on 20 Jun 07:31

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Shannin McCauley

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DataFin was established in 1999. We pride ourselves on the fact that we have established relationships with industry leaders and a vast majority of our business is repeat business.

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