#DigitalMarketing: AI and machine learning

[Louise Burgers] Platinum Seed's new design director, Ally Behr, talks to Bizcommunity.com about how artificial intelligence is dominating conversations in digital marketing...

#DigitalMarketing: The attributes of a successful digital marketing strategy

[Louise Burgers] Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy...

[Digital Marketing] Three challenges with digital and how to solve them

[Dale Imerman] "Digital" is an essential requirement for anyone wanting to do business with connected consumers. The problem is that "digital" means a lot of different things to a lot of different people...

[Digital Marketing] Digital marketing disruption

[Louise Burgers] The latest trends in digital marketing are disrupting every industry. And true digital integration should be able to predict the future for your business as big data is analysed through predictive modelling...

[Digital Marketing] The digital transformation imperative

[Louise Burgers] Digital marketing is about total integration into a business across all levels - from business strategy to marketing strategy and investment in digital intelligence. It is the future of business...

[Digital Marketing] Strategy trumps trends

[Riaan Wolmarans] Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours...

[Digital Marketing] The next digital generation

[Louise Burgers] Digital experts are starting to warn of a skills shortage in digital marketing implementation and strategy in South Africa due to the speed with which the local industry has evolved...

[Digital Marketing] Mobile technology: Far bigger than you think

[Grant Shippey] We use the term mobile to refer to cell phones, and much of South Africa's marketing speak interprets 'mobile marketing' to be constrained to this platform. But mobile technology is more extensive than we often realise...

[Digital Marketing] Defining digital marketing

[Louise Burgers] The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour...