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SOUTH AFRICA
Mobile malware: What is it, why should you care? (part 2)

[Justin Lee] In this article, the second in a series of four articles where we explore how the use of mobile devices by employees in businesses represents the convergence of personal and corporate needs, we will examine the behavioural patterns of mobile users, in order to truly understand the mobile risks associated.

Posted 14 hours ago | Like
AFRICA
How to connect FMCG brands with African consumers

[Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions.

Posted 20 hours ago | Like (1)
SOUTH AFRICA
Know your target audience

[Ashley Truscott] In the past two weeks I have received numerous unsolicited text messages and emails. What boggles my mind is how the organisations (or individuals) who have been trying to communicate with me have got it so horribly wrong, because they clearly didn't research their target audience.

Posted 20 hours ago | Like (1)
SOUTH AFRICA
Pule wants in on SABC board appointments

[Rod Baker] NEWSWATCH: Communications Minister Dina Pule wants to be in on SABC board appointments, reports Mail & Guardian, which also reports that both the ANC and the DA are upset over a BBC programme on the plight of SA whites. MyBroadband reports on the hack attack on the SAPS website, and the SABC says that TV and radio presenter Vuyo Mbuli will be given a provincial official funeral.

Posted 23 hours ago | Like
SOUTH AFRICA
Become a leader

[Candace McDonald] According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business... ad agency, marketing agency, retailer, media group...

Posted 1 day ago | Like
SOUTH AFRICA
Good communication equals good business

[Candace McDonald] Priority has been placed on effective communication since the development of the information age. Good communication skills contribute to renowned business techniques, which is why it is important to stay ahead of vast amounts of information.

Posted 1 day ago | Like
SOUTH AFRICA
The radio natives are restless

[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio).

Posted 1 day ago | Like (2)
SOUTH AFRICA
Employees: Untapped brand ambassadors

[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts.

Posted 2 days ago | Like
SOUTH AFRICA
Safeguarding the brand you've built

[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.

Posted 2 days ago | Like
SOUTH AFRICA
DIY marketing dos and don'ts

[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.

Posted 1 day ago | Like
AFRICA
Your online reputation is worth gold...

[Anton Koekemoer] If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.

Posted 2 days ago | Like
SOUTH AFRICA
[Online presence 2] Get socialising online

[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video)

Posted 2 days ago | Like
SOUTH AFRICA
What's in a name?

[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success?

Posted 3 days ago | Like
SOUTH AFRICA
Reddy, steady... Stop

[Rod Baker] NEWSWATCH: The press ombudsman has dismissed Durban tycoon Vivian Reddy's complaint against the Mail & Guardian newspaper in its entirety, the newspaper reports, and Icasa is in the spotlight for all the wrong reasons, reports BD Live. On a sad note, SABC television and radio presenter Vuyo Mbuli has died, reports Times Live.

Posted 3 days ago | Like
SOUTH AFRICA
Trends in branded broadcast content

[Sara Butchart] It's a real art to create relevant, meaningful and entertaining broadcast content which has a comfortable space for clients to be integrated. It's an inversion of the classic marketing approach where the brand leads and the story follows.

Posted 4 days ago | Like
AFRICA
Mobility changing the face of African enterprise

[Ayanda Dlamini] Mobility is changing the way business is run across Africa, and the IT department needs to step up to enable it, says Ayanda Dlamini, business development manager at LGR Telecommunications.

Posted 6 days ago | Like
SOUTH AFRICA
Information bill a small victory for SA's citizens

[Anton Harber] We need to learn to celebrate the big victories, and not dwell on the small defeats. The Protection of State Information Bill currently awaiting President Jacob Zuma's signature is a victory for organised citizens' power.

Posted 5 days ago | Like
SOUTH AFRICA
M&G editor resigns, off to New Delhi

[Rod Baker] NEWSWATCH: Mail & Guardian's editor-in-chief, Nic Dawes, has resigned to take up a post at the Hindustan Times in New Delhi, the newspaper reports.

Posted 5 days ago | Like (1)
SOUTH AFRICA
Twitter: The (career) carnage continues

[Sandra Roberts] Ex-spokesperson for the Hawks McIntosh Polela is the latest to be felled in a spate of twitter-induced career suicides (or at least setbacks), demonstrating that the balance between communicating quickly and communicating carefully can be difficult for communicators.

Posted 5 days ago | Like (2)

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