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[Jessica Tennant] Blackboard Community recently partnered with Nikon on its mission to democratising photography. We spoke with founder and creative director Nkanyezi Masango, also ECD at The King James Group and Creative Circle Exco member, to find out more... |
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[Mike Sharman] When your birthday approaches, Facebook will try and encourage you to create a fundraiser to support a cause that you care about... |
 | SOUTH AFRICA  Photo by Tembela Bohle from Pexels. As a leading voice in the sports marketing/sponsorship/events industry, Treble Group MD, Kyle Nel, shares his insights on how Covid-19 has impacted the sports industry with a view to a way forward... |
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[Brent Smith] The Restaurant Relief Fund, developed by Eat Out owner New Media, is currently assisting 32 restaurants in seven provinces, helping them make over half-a-million meals in May for hungry people across South Africa... |
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[Asante Kapanga] Judith Mugeni from Ganizani Consulting shares her thoughts on the effect of the Covid-19/coronavirus outbreak on the sports and entertainment industry and how this affects sponsorship... |
 | [Sponsorship] "Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does," Nelson Mandela. Nothing could be truer for South Africa, and with this in mind FNB, proud partner of the Springboks, looked to 'the make it mean something company' Grid Worldwide, to bring to life their platform of help for the Springboks ahead of Japan 2019. |
 | SOUTH AFRICA  Image source: Gallo/Getty Images. As a brand that believes in, and nurtures community and relationships, it's increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly... |
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[Gareth Marshall] As marketers, we're constantly looking for that 'sweet spot' to engage our consumers, but despite best efforts we know that consumers have a plethora of media at their disposal and attention is fragmented, or at best, minimal. My take on it? Get personal... |
 | SOUTH AFRICA  Image source: Gallo/Getty. South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017... |
| SOUTH AFRICA  © Rungaroon taweeapiradeemunkohg via 123RF.com. When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience... |
 | AFRICA  © Arsenal Football Club. I am not a football fan, but I do have a partner who shares the devotion for Arsenal. While I caught a glimpse of one of the games with him a few weeks back, I noticed something. 'Visit Rwanda' as a logo that is now featured on the left sleeve of Arsenal's team shirt... |
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[Rob Garden] Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this... |
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[Mike Stopforth] Mike Stopforth elaborates on how brands can leverage tactical war rooms for content excellence around sponsorship properties... |
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[Jessica Tennant] Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August... |
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[Michael Vlismas] The world of sports sponsorship is often limited to the two main players in this game - the brand and the successful sports star or team it is aligning itself with. And the fan watches from the sidelines... |
| SOUTH AFRICA  [Rob Garden] How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...
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 | SOUTH AFRICA  The Playmakers agency. Playmakers CEO Richard Dunn talks us through their Clio Sports Award win in the 'Partnerships, Sponsorships & Endorsements category' and more as the first SA agency honoured with this win... |
| SOUTH AFRICA  Neil Jankelowitz, joint managing director of MSC Sports. Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But few question whether they actually benefit the sponsor and the sponsored party alike... |
| SOUTH AFRICA  John Little With a relationship stretching back to April 2008, agency The Hardy Boys and client SA Home Loans walked away with the title Partnership of the Year at the 2016 FM AdFocus Awards. John Little, regional managing partner at category sponsor Observatory International for EMEA, shares how agency and client alike benefit from collaboration and a shared challenger mentality... |
