 | SOUTH AFRICA  [Sue Northam] LONDON, UK: The night belonged to South Africa at the 2010 D&AD awards held at The Roundhouse last night, Thursday, 3 June 2010, with the TBWA\Hunt\Lascaris Johannesburg team picking up armfuls of pencils, the official D&AD award. Yellow Pencils represent silver, and Black the elusive gold of the event. The D&AD president described it well when he said that the awards are more about inspiration than congratulations!
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 | SOUTH AFRICA [Vanita 'Bezi Phiri] For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing. |
 | SOUTH AFRICA [Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops. |
 | AFRICA [Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. |
 | SOUTH AFRICA [Tamlyn McPherson] In part 1 of this series, we looked at how to conceptualise a successful idea that leads to a successful solution. In this article I will touch on some of my previous points, and also explore how basing an idea on insight can make all the difference. |
 | SOUTH AFRICA [Linda Gibson] In order to stay abreast of developments in the fast-paced media landscape, traditional print advertisers are investigating the best ways to offer a well thought out combination of print and digital offerings. |
 | SOUTH AFRICA [Bhekisisa Mncube] Health Minister Aaron Motsoaledi has urged society to support him in his bid to stop the advertising of alcoholic beverages. He announced that draft legislation to provide a total ban is to be presented to Parliament this month. |
 | SOUTH AFRICA [Ann Nurock] In part 1 of this two-part series, I wrote about why trust is so important in business today and how it has declined across the world. Here, in part 2, I will share why people and brands have to become more trusted in order to succeed in business today. |
| SOUTH AFRICA [Ann Nurock] Trust is not some illusive, intangible concept. This is what I have found to be very enlightening, from both research I have conducted and from having worked with some of the biggest African and global brands. |
 | SOUTH AFRICA [Colin Ramparsadh] I had already written this column prior to seeing the Sunday Times this morning but decided to change it as I felt compelled to disagree with it. (video) |
 | SOUTH AFRICA  [Chris Charter] Consumers have been encouraged by the acting Consumer Commissioner to "seek redress" under the Consumer Protection Act (CPA) concerning the content of their meat products but consumers looking for a payday will be most likely be disappointed.
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| SOUTH AFRICA [Colin Ramparsadh] So how's your old geyser... the one in the roof, that is - and do you reckon you can make a difference? |
 | SOUTH AFRICA [Chris James] The short answer? Because there are a lot of bad marketers and advertisers out there. |
 | SOUTH AFRICA [Sanele Mgaga] Most advertising works subliminally. In fact, I could push it to an extreme and say that all advertising works unconsciously... |
| SOUTH AFRICA [Colin Ramparsadh] Bland can mean many things... Tasteless, mild, ordinary, boring and in some cases enough is enough and I can't take this anymore (video). |
| SOUTH AFRICA  [Tamlyn McPherson] We are lucky to be in an industry that brings with it exciting new developments on a daily basis and, let's face it, moves faster than Superman on a speed binge.
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 [Rico Schacherl]
|  | SOUTH AFRICA  [Nicolle Harding] Working through a list of thousands of individual sites to evaluate their content and context for a good match to a brand could be time-consuming and counter-productive. Blind advertising can be an elegant solution.
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 | SOUTH AFRICA  [Jessica Lupton] I am not entirely sure why this particular issue frustrates me so much. As a person who runs their business off social media platforms I am now subjected to puerile statues such as of "Don't tag me in an event I am not part of" and "Facebook is not free advertising". The thing is Facebook is free advertising. That's the essence of it.
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 [Rico Schacherl]
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