ARB clears MultiChoice of racial stereotyping in streaming ad

[Karabo Ledwaba] The Directorate of the Advertising Regulatory Board (ARB) has cleared MultiChoice and DStv of racial stereotyping after a consumer filed a complaint against it regarding a television advertisement promoting its streaming service...

Dove launches The Code campaign, vowing to reject AI distortion of women's images

[Karabo Ledwaba] Amid a rise in AI in creativity, Dove has released a campaign pledging they will not use the technology to distort images of women in campaigns...

R3 sale: Africa Padel faces scrutiny over third anniversary promotion

[Karabo Ledwaba] The complaint raised concerns about the misleading nature of the advertising, particularly regarding the availability of items at the advertised price...

The importance of jury duty: Creative award shows essential in fostering a culture of excellence and collaboration

[Tanya de Jongh] Tanya de Jongh, integrated creative director, Rapt Creative contemplates her career and the invaluable lessons she has gained after being nominated to serve on the 2024 Bookmarks jury…

DStv Chasing the Sun 2 spoof campaign, #SACMAD, that urges men to be "stronger teargether" goes viral

[Danette Breitenbach] Retroviral and Panther Punch Productions The Chasing the Sun 2 spoof for DStv has gone viral, hitting one million views in the first 24 hours...

Carl Willoughby named chairperson of Creative Circle

[Karabo Ledwaba] The Creative Circle has named TBWA\Hunt Lascaris’ Carl Willoughby as the new chairperson with Ogilvy’s Kabelo Moshapalo as his deputy...

Roanna Williams reflects on her term as the first female Creative Circle chairperson

[Danette Breitenbach] As her tenure as the first female Creative Circle chairperson ends, Roanna Williams chats about her term, the industry and the future...

ARB celebrates 5 years of successful operation and growth

[Gail Schimmel] The ARB was started a month after its predecessor – the Advertising Standards Authority – closed its doors and started its tortuous and as yet incomplete liquidation proceedings...

UK's ASA changes stance on controversial Calvin Klein ad with FKA twigs

[Karabo Ledwaba] The case involving the UK's Advertising Standards Authority (ASA) and the Calvin Klein advertisement featuring British singer FKA twigs has been partially overturned...

Religion and soccer collide in DStv ad, ARB dismisses blasphemy allegations

[Karabo Ledwaba] The Advertising Regulatory Board (ARB) recently addressed a consumer complaint surrounding a television advertisement promoting the DStv Premiership Soccer League, broadcasted on SuperSport's Channel 200...

South African advertisers are determined to stay secretive

[Gail Schimmel] The impression I was getting from both the complaints and the reaction of the advertisers to the ARB decisions was that South African advertisers are determined to tell the consumer as little about the offer as possible...

#Newsmaker: Gillian Rightford - Preparing the ACA for the future

[Danette Breitenbach] Gillian Rightford on her role as interim executive director for the Association for Communication and Advertising…

#SuperBowl2024: Michael Cera, Beyoncé, Usher and more star in $7m ads

[Karabo Ledwaba] Music icon Usher headlined this years Super Bowl show with ads costing around $7m...

Dotsure exec defends ad: 'Most South Africans love Kei's story'

[Karabo Ledwaba] Managing executive of Dotsure, Glen Anderson has defended an advertisement that has been ruled as inappropriate for children by the Advertising Regulatory Board (ARB)...

Consumers complain that Dotsure ad will scare kids, regulator agrees

[Karabo Ledwaba] The Advertising Regulatory Board (ARB) has received a complaint against a television advertisement by Dotsure pet insurance. The ad, narrating a home invasion incident involving a heroic dog, has sparked controversy over its content and potential impact, prompting the regulator to request for its removal...

Calvin Klein ad starring FKA twigs banned in the UK for sexual imagery

[Karabo Ledwaba] A Calvin Klein ad has been banned for being "overly sexualised" after complaints were made about the image...

Zara removes ad after Gaza similarities pointed out

[Karabo Ledwaba] On Monday, Zara removed an advertising campaign featuring mannequins with missing limbs and statues wrapped in white from its website and app...

ARB verdict: Cadbury campaign is a glass and a half full of triumph

[Karabo Ledwaba] The Advertising Regulatory Board's Directorate (ARB) has addressed a recent complaint against Mondelez South Africa's Cadbury advertising...

#BehindtheCampaign: Naked’s On Hold Yoga digital campaign

[Danette Breitenbach] Naked’s On Hold Yoga digital campaign takes a humorous look at the frustrations of being on hold for a call centre agent...

#BehindtheCampaign: Check into easy with City Lodge Hotels

[Karabo Ledwaba] In a world filled with challenges, South Africans often find themselves grappling with rising food and fuel prices, load shedding, traffic woes during power outages, and unexpected water interruptions...