[Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.
|That's Great Nyasha !|
[Dumisani Ndlela] Zimbabwe's telecommunications regulator has ordered mobile phone network operators to penalise subscribers who have not yet complied with a directive to register their personal details ahead of a 28 February 2011 deadline.
[Dumisani Ndlela] Zimbabwe's growing media group Alpha Media Holdings (AMH) has joined hands with Meet the Challenge Conference to create a new advertising awards brand, AMH Ngoma Awards, an announcement from the organisers said.
[Dumisani Ndlela] The Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) has begun a process to roll out telecommunication services to rural areas through the Universal Service Fund (USF), which has been idle for years.
[Dumisani Ndlela] Research Bureau International has won the tender to conduct the All Media and Products Survey (ZAMPS) over a two-year period from 2011 to 2012 after a unanimous decision by the Zimbabwe Advertising Research Foundation (ZARF) board on Monday, 17 January 2011.
[Dumisani Ndlela] The Zimbabwe government has blocked the purchase of a 24% stake in TM Supermarkets by South Africa's retail group Pick n Pay due to an indigenisation law requiring foreign and white-owned firms to relinquish control to black Zimbabweans.
[Dumisani Ndlela] The Broadcasting Authority of Zimbabwe (BAZ) has urged diffusion and webcasting service providers to register their operations this year, saying it had the backing of the law to demand fees and licence their operations.
[Dumisani Ndlela] Advertising and design practitioner Jarrod Pretorius has established an advertising agency with great promise to transform advertising in Zimbabwe which he said had "become lazy and obvious".
[Dumisani Ndlela] NetOne Cellular, the country's smallest cellular network operator by subscribers, has threatened to name and shame its post-paid customers with outstanding bills as it battles to free itself from a financial quagmire.
[Dumisani Ndlela] South Africa's Massmart, a sitting duck for a US$2 billion takeover bid by US retailer Wal-Mart Store Inc., has sold its Zimbabwe unit to retail group, OK Zimbabwe. The deal ends months of speculation over Massmart's planned disposal of Makro Zimbabwe and the identity of the buyer.
[Dumisani Ndlela] Newspaper executives have not yet seen the excitement that characterised yesteryear festive season bumper editions in which publications overflowed with advertisements, but their advertising industry counterparts agree that the market has turned the corner.
[Dumisani Ndlela] Telecommunications group Econet Wireless Zimbabwe eclipsed the Coca-Cola brand to clinch the Superbrand award at a ceremony held Thursday, 2 December 2010. Coca-Cola trailed to second position, with the Spar retail franchise coming third.
[Dumisani Ndlela] Zimbabwean marketing guru Michael Hogg, who sold his advertising agency in 2005, has staged a phenomenal come back after a surprise acquisition of CM&A Ogilvy from Barker McCormac Ogilvy & Mather. Bizcommunity has learnt that the transaction was completed last week and Hogg had already assumed the position of CEO and was re-organising CM&A.
[Dumisani Ndlela] Zimbabwe's Meikles group has agreed to allow Pick n Pay to rebrand TM Supermarkets after a deal in which the South African retailer will shore up its shareholding in the supermarket chain to 49%.
|Feminism has become anti-male. Men have finally responded: http://manhood101.com|
[Dumisani Ndlela] The Population Services International (PSI) Zimbabwe is to withdraw all advertisements discouraging promiscuous behaviour by men after women's rights activists condemned it as sexist. The PSI, which has been at the forefront of campaigns against the spread of HIV/AIDS for over a decade in Zimbabwe, said it would completely pull out its billboards on the campaign by the end of November.
[Dumisani Ndlela] The Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) is pushing for drastic cuts in internet tariffs, which critics have said are "the most expensive in the world".
[Dumisani Ndlela] Zimbabwe's Competition and Tariff Commission (CTC) says it has opened investigations into alleged abuse of monopoly by the state-owned fixed-line telephone service operator, TelOne. In a public notice, CTC said it would embark on the investigation in terms of the Competitions Act.
[Dumisani Ndlela] The Zimbabwe Advertising Research Foundation (ZARF) is inviting bids for the Zimbabwe All Media and Products Survey (ZAMPS) over a two-year period from 2011 to 2012. The ZAMPS is a continuous survey commissioned by the Zimbabwe Advertising Research Foundation to provide information on media consumption and products.