All industry news in South Africa

ENTREPRENEURSHIP

Heavy Chef launches new book for entrepreneurs

Image supplied.

[Juanita Pienaar] Heavy Chef and Xero have recently launched a book entitled The Heavy Chef Guide to Starting a Business in South Africa. Founder and CEO Fred Roed lets us in on what we can expect from the new book...

Posted 5 years ago | Like

MARKETING & MEDIA

#Newsmaker: Good Mourning, Ian Morgan

[Jessica Tennant] Jessica Tennant interviews Cape Town-based filmmaker Ian Morgan on his return from the Sundance Film Festival in London, where he premiered his award-winning short film Good Mourning...

Posted 5 years ago | Like

MARKETING & MEDIA

Is Siri sexist?

Image credit: adrianhancu via 123RF.com.

[Megan Sayle] We rely heavily on systems and tools that are fed by data collected and collated by humans...

Posted 5 years ago | Like (1)

MARKETING & MEDIA

Is your network ready for GDPR and PoPI?

Image credit: Jonathan Schöps via 123RF.com.

[Bryan Hamman] Global and local legislation imposes severe penalties for firms that fail to protect their networks from DDoS attacks...

Posted 5 years ago | Like

MARKETING & MEDIA

Burn Media to embark on aggressive growth after deal to go solo - Buckland

Burn Media's founder, Matthew Buckland.

[Stephen Timm] The Burn Media Group, a media stable with publications that include Ventureburn and Memeburn, has broken away from M&C Saatchi Abel's digital agency Creative Spark and has embarked upon a new "aggressive" growth curve, says Burn Media's founder Matthew Buckland...

Posted 5 years ago | Like

MARKETING & MEDIA

#FairnessFirst: All you need to know to #unstereotype advertising

[Leigh Andrews] The Unstereotype Alliance launched at Cannes Lions Festival of Creativity last year and has just joined Twitter...

Posted 5 years ago | Like (1)

MARKETING & MEDIA

Understanding the difference between marketing and public relations

Image credit: Maksim Kabakou via 123RF.com.

[Minnie-lee Tagwirei] Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

Posted 5 years ago | Like (1)

MARKETING & MEDIA

#Newsmaker: What's happening on Twitter w/ Barry Collins

[Jessica Tennant] With the Soccer World Cup just around the corner, Barry Collins from Twitter's EMEA HQ in Dublin shares some interesting stats about the football conversation on Twitter...

Posted 5 years ago | Like

MARKETING & MEDIA

The future of marketing is data-driven, creative, and people-based

Image credit: ammentorp via 123RF.com.

[Shaune Jordaan] Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

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MARKETING & MEDIA

The case for KZN

Image credit: HONGQI ZHANG via 123RF.com.

[Graham Black] Graham Black lists a few reasons why Durban might be the better option when scouting for locations for shooting commercials...

Posted 5 years ago | Like

MARKETING & MEDIA

Why a business always needs PR

Image credit: Jakub Jirsak via 123RF.com.

[Dominique Pienaar] Dominique Pienaar unpacks the importance of PR during uncertain and challenging economic times...

Posted 5 years ago | Like (1)

MARKETING & MEDIA

Living creatively

Image credit: Rachael Gorjestani via Unsplash.com.

[Unathi Dyani] Unathi Dyani contemplates what it really means to be a creative in the advertising industry...

Posted 5 years ago | Like

MARKETING & MEDIA

Risk managers recognising importance of crisis communications

[Linden Birns] Crisis communications, reputation and brand value retention are increasingly recognised by risk managers, lawyers and insurers as crucial to an airline, airport, hotel or other travel and tourism organisation's recovery and ability to continue doing business during and after a crisis event...

Posted 5 years ago | Like

MARKETING & MEDIA

#CannesLions2018: "The buzz spreads like wildfire" - George Low

$George Low, creative director at TBWA\Hunt\Lascaris and Cannes Lions Film shortlist juror.$

George Low, creative director at TBWA\Hunt\Lascaris and Cannes Lions Film shortlist juror.

[Leigh Andrews] George Low, creative director at TBWA\Hunt\Lascaris, shares insights into his role this year as Cannes Lions Film shortlist juror...

Posted 5 years ago | Like

MARKETING & MEDIA

Why performance TV campaigns are rocket fuel for e-business growth

George Coletrain via Unsplash.

[Irina Herf] There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns. This is a myth that needs to be debunked...

Posted 5 years ago | Like

Ken van Ginkel

[Advertising]

The much-anticipated Aware ‘Choices’ campaign by Riverbed presents a more positive persuasion by giving context to the notion that, when you drink, you should drink like there is a tomorrow.

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MARKETING & MEDIA

#CannesLions2018: "Drink thirstily from this creative oasis of inspiration" - Jason Xenopoulos

A Cannes Lions-themed Jason Xenopoulos.

[Leigh Andrews] Jason Xenopoulos, global chief vision officer and EMEA CCO at VML - explains his role this year as Cannes Titanium Lions juror...

Posted 5 years ago | Like

AUTOMOTIVE

#RoadTest: Renault's self-shifting Kwid 1.0 Dynamique AMT

[Ané Theron] The French are an ingenious bunch. Responsible for modern marvels such as the Eiffel Tower and gastronomic delights like Coq au Vin, they've certainly made their mark in the automotive world as well...

Posted 5 years ago | Like

Ken van Ginkel

[Advertising]

When FNB announced their partnership with Springboks in 2017 it was a natural next step to show how FNB has been helping rugby in our country from grassroots all the way to Springbok level...

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MARKETING & MEDIA

#StartupStory: Hip hip Hoorah

[Jessica Tennant] Hoorah is the latest independent digital media agency on the block, bringing together ex-founders of Saatchi Syngerize and Liquorice, Shaune Jordaan and Jay Thomson respectively, as well as Tasmin Kingma and Neil Pursey...

Posted 5 years ago | Like

Wallpost South Africa