All industry news in South Africa

MARKETING & MEDIA

Make it digital

[Jeanette Grove] Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

Posted 6 years ago | Like

MARKETING & MEDIA

Phygital: The new retail marketing playground

South African retail compound annual growth rate.

[Jainita Khatri] Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...

Posted 6 years ago | Like

MARKETING & MEDIA

The egg-and-chicken race of the #GalliovaAwards2017

From left to right: Marco Torsius (standing), Back: Esther Malan, Dorah Sitole, Marthinette Slabber Stretch, Glynnis Horning, Christa Swanepoel, Zola Nene. Front: Madeleine de Villiers, Herman Lensing, Suzanne Crozier, Abigail Donnelly and Anna Montali.

[Leigh Andrews] What came first, the chicken or the egg? Both did at the Galliova Awards 2017, if its egg and chicken writers you're referring to...

Posted 6 years ago | Like

MARKETING & MEDIA

Introducing choice segmentation

[Erik Du Plessis] The most used statistical technique that is used to segment the brands in a market is correspondence analysis which produces a perceptual map...

Posted 6 years ago | Like

LIFESTYLE & ENTERTAINMENT

A winning recipe is born with Four Coursemen

[Ruth Cooper] Take four prestigious Western Cape winelands chefs, add a base of outstanding produce and liberal amounts of creativity, allow to simmer and serve with splashes of award winning wines.

Posted 6 years ago | Like

MARKETING & MEDIA

Monetising online radio: Stop, collaborate and digitally listen

[Chris Jordan] Where traditional models in radio have enjoyed funding from around 70% of what the station makes through ad sales revenue, online stations need to do the same, but in a completely different way...

Posted 6 years ago | Like

MARKETING & MEDIA

If all banks closed today, would South Africans miss them?

[Sarah Gooding] Findings about the South African market from WE's inaugural Brands in Motion research shows consumers don't care as much about fancy banking app features as they do about their values and how banks align with these...

Posted 6 years ago | Like (1)

LIFESTYLE & ENTERTAINMENT

Geostorm nothing more than a Geo-flop

[Natalie Le Clue] When writing a film review, you try not to spoil the plot. In the case of Geostorm, there's no danger of spoiling its utter monotony. Geostorm's trailer is intriguing enough to prompt you into watching it.

Posted 6 years ago | Like

LIFESTYLE & ENTERTAINMENT

Shakespeare in Love

[Nicci Botha] To borrow from the Bard himself, Shakespeare in Love has all the elements of a comedy of errors...

Posted 6 years ago | Like

TOURISM, TRAVEL & HOSPITALITY

Airbnb's authentic experiences boost local communities through technology

Airbnb's Chris Lehane and CiTi's Joshin Raghurb

[Robin Fredericks] Airbnb's Chris Lehane and CiTi's Joshin Raghurbar took part in a conversation on how, through technology, tourism can generate new economic opportunities and authentic experiences...

Posted 6 years ago | Like

IT & TELECOMMUNICATIONS

Cape Town drone company UAV Industries raises $499k

Photo by Annie Spratt on Unsplash

[Tom Jackson] Cape Town-based drone operator UAV Industries has raised R6.84m ($499,000) in funding from Glenheim Venture Capital Company, the first direct investment made by Glenheim's Section 12J fund...

Posted 6 years ago | Like

Ruth Cooper

[BizTakeouts Radio Show & Podcasts]

Hein Kaiser from Mix 93.8 FM chats to Andreas Smit from Isilumko Activate about brand ambassadors as well as marketing manager of Husqvarna, Jacqui Cochran about their new campaign The Laziest Summer Job, on his latest Marketing & Media show.

Posted 6 years ago | Like

Ken van Ginkel

[Production]

Red Cherry Interactive was briefed by SOS Children's Villages to conceptualise and produce their latest video commercial to raise awareness and encourage the public to donate to the great cause.

Posted 6 years ago | Like

MARKETING & MEDIA

Your brand should be telling Stories

[Babalwa Nyembezi] Instagram Stories now lets you host a poll, but maybe you're struggling to share your brand purpose using Stories (and to keep up with the millennials). Here are a few ideas on how you can start thinking about telling better stories...

Posted 6 years ago | Like

Ruth Cooper

#SAFW: Woolworths sustainable capsule collection

This year's Style by SA collection features the work of 10 local fashion designers and collectives - four of which have been commissioned by Woolworths to produce pieces made using sustainable fibres.

Posted 6 years ago | Like

LIFESTYLE & ENTERTAINMENT

A fantastic feast at 1Fox

[Jessica Tennant] The city is a feast of purple blossom this time of year. Yes, spring has arrived in Johannesburg and so has Urbanologi's new menu...

Posted 6 years ago | Like

MARKETING & MEDIA

Kagiso Media's SoundBar app delivers more choice

[Juanita Pienaar] Kagiso Media's recently launched app SoundBar has 12 internet radio stations and is 10 times cheaper to listen to...

Posted 6 years ago | Like

MARKETING & MEDIA

#Pendoring2017: Celebrating creativity only SA would understand

[Leigh Andrews] The 2017 Pendoring Awards are taking place tonight, Friday, 27 October 2017 at Vodaworld. Carl Willoughby, ECD at OpenCo, lets us in on the essence of this year's Pendoring campaign...

Posted 6 years ago | Like

MARKETING & MEDIA

Ten tips for excellent copywriting

[Lauren Crooks] Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

Posted 6 years ago | Like

MARKETING & MEDIA

#OrchidsandOnions: Kulula.com's ad takes the cake in so many different ways, but Apple's customer service is rotten to the core...

Screengrabs from the ad.

[Brendan Seery] When I first met Jacob Zuma he was, believe it or not, the head of the Moral Regeneration Movement. He was still deputy president to Thabo Mbeki and, in a long conversation with him in Pretoria, he struck me as a WYSIWYG (What You See Is What You Get) type of guy. Straightforward, reliable and, yes, honest...

Posted 6 years ago | Like

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