Constitutional Court rules against lockouts

[Aadil Patel] In the case of the Transport and Allied Workers Union of South Africa (TAWUSA) vs Putco, the Constitutional Court has ruled that the Labour Relations Act does not permit an employer to lockout the members of a trade union that are not a party to a bargaining council, where the dispute has arisen and has been referred for conciliation...

The 'whys' and 'hows' of local SEO

[Vinod Jethwani] Local SEO stopped being about the usual mom-and-pop shops by the corner. Google has made sure that now any business can benefit from local SEO...

Capitalising on the psychology of your site's visitors

[Vinod Jethwani] Optimising the design of a website is vital if you want to increase the number of conversions. Unfortunately, the information on how to get this work done is not all that straightforward. The truth is...

What Trump teaches us

[Damon Stapleton] I read two articles this week, which I found pretty interesting. The first was a piece in the Telegraph. It was about how television spend in the UK had exceeded 5 billion pounds for the first time...

Grab your smartphone - anyone can contribute to Google's Mzansi Experience

[Jarred Manasse] If you are one of the 23 million smartphone users in South Africa, there's a good chance that you can contribute to Google's Mzansi experience...

Developing your personal brand

[Deirdre Elphick-Moore] In a world that has 'six degrees of separation' between you and a potential employer or client, building a personal brand is essential...

Every business is driven by data

[Gary Allemann] The term 'data-driven' has emerged to describe a decision making process that is compelled by evidence (data) rather than by intuition. It has received particular attention in marketing...

Could a smartphone app really help combat crime in SA?

[Stuart Thomas] South Africa has a brutal crime problem and it affects everyone. The rapes and murders of teenage girls in Khayelitsha (one of Cape Town's poorest areas) and Tokai (one of its wealthiest), bears witness to that fact...

How to stop your campaign dying

[Chris Brewer] An interesting factor that emerged over the years from various conferences, both international and local, suggested that clients tend to view the process as "structured", whereas agency personnel viewed it as "spontaneous"...

Digital industry survey means more effective audience profiling

[Leigh Andrews] Nicolle Harding, country manager at Effective Measure South Africa, shares exclusive insights into the new digital industry survey's impact on the local marketing industry...

Enhance your native advertising effectiveness

[Aimeé Serrão] Individuals are no longer responsive to those flashing banners trying to attract their attention on every website they visit which is why many companies have experienced a decreased click through rate...

#BrandManagerMonth: You have to live your brand

[Cari Coetzee] Sharon Gilbert-Rivett, marketing manager for Fair Trade Tourism, is an award-winning journalist, tourism consultant, safari aficionado and wildlife film-maker...

The confidence killers

[James Hurford] Doubts and fears are confidence killers. In fact, they're the opposite to confidence. Doubts and fears can lead to indecision and procrastination, stopping you from taking action...