Five security resolutions to keep this year

[Martin Walshaw] Resolutions. Everyone makes them but not everyone sticks to them. But when it comes to IT security, organisations cannot afford to be complacent...

Digital marketing trends for SA in 2016

[Desiree Gullan] Here are four key trends that will shape the approach to digital marketing in 2016...

Manufacturing: how to keep your warehouse safe

[Endri Hasanaj] The manufacturing industry comes with its own trials and travails when it comes to structuring your workplace. You've got to ensure your employees aren't in any immediate danger, that your machinery has enough space to operate, that your supplies of stock are safe from prying eyes and that all health-and-safety regulations are being met...

[BizTrends 2016] All about Africa

[Leigh Andrews] Get set for a rollercoaster ride of keeping up with technology while also catering to consumers' renewed sense of purpose and power if you want to succeed in the year ahead...

Tech for the people 2016

[Martin Walshaw] So what does 2016 hold for the technology landscape? I believe it will focus on the individual, rather than the masses for a start...

Co-branding: Bringing promotions to the luxury market

[Leigh Andrews] The 'buy this, get that free', customer loyalty model is typically associated with FMCG and cheaper purchases - but not for long. With their latest brand association, Cruises International and Bentley SA are making the concept of 'partnership marketing' work for luxury brands...

How to create buy-in and influence buy-ing

[Rebecca Cronje] Why a good reputation and brand can lead to more sales...

The snowball effect of native advertising

[Leigh Andrews] Imagine a TV show that's not interrupted by ad breaks - instead, the entire 30-minute slot is an ad. But it's not the typical promotional push that sends you clicking away - it's relevant, exciting and creates brand loyalty...

[BizTrends 2016] Smart brands will rethink how to create effective mobile ads - Kantar

[Ariane Längsfeld] Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead...

How advertising influenced sinister scientists

[Chris Brewer] This concept of subliminal advertising has been well documented by Graeme Donald in his book When the earth was flat..., which is a fabulous read, by the way...

[BizTrends 2016] Consumers as brand activists

[Michael Baretta] There is no denying that there is a massive trend towards being more socially conscious; consumers are increasingly defining themselves through the brands that they buy...

[BizTrends 2016] Location remains focal point for commercial property

[Simon Black] 2015 saw many interesting trends and developments - particularly that of commercial property developers looking at ways to "go green". It also saw a boom in development of Africa's richest mile, Sandton, where commercial property space is more in demand than ever because of its prime location...

[BizTrends 2016] Transaction activity to strengthen in commercial property

[Ndibu Motaung] The South African commercial property market has broadly performed relatively well in the past few years despite the disappointing economic climate and somewhat mixed market fundamentals...

[BizTrends 2016] Finance access remains tough for consumers

[Adrian Goslett] During 2015 the South African residential property market continued to see improvement...

[BizTrends 2016] Africa's 2016 factors for success

[Ailsa Wingfield] Success in Africa depends on many factors, including agility and localisation of strategy...

[BizTrends 2016] How agencies will thrive in the connected age

[Ben Evans] Marketers and agency people operate in an industry rightly obsessed by its future...

[BizTrends 2016] Content marketing trends for 2016

[Melissa Attree] I'll take a bet that most people are sick of seeing the words 'Content Marketing'. It's a term that reached its peak during 2015 and its growth on the communication scene is set to increase this year...

[BizTrends 2016] The future of work in 2016

[Phillipa Geard] The way we work and the places we work are evolving rapidly; 2015 revealed even more companies and people adapting to a future work culture, which embraces flexibility, openness and the harnessing of technology to improve efficiency...

Five megatrends set to impact your business

[Kate Stubbs] There are what research group Frost & Sullivan define as 'megatrends' that demand a different and more strategic approach from business leaders...