Polo GTI armed with manual box

[Henrie Geyser] The local Volkswagen Polo range, already one of the most popular and biggest sellers in this country has been further enhanced with the addition of two new engine choices and a keenly awaited manual transmission for its hot little GTI...

Five tips when integrating customer data

[Lindsay Britz] Organisations that successfully integrate customer data and provide their customer-facing employees with a holistic view of customer information...

Minor Hotel Group opens office in Southern Africa

[Brian Berkman] Minor Hotel Group (MHG) has opened up a Johannesburg office to represent its 10 properties in Southern Africa...

[Behind the Selfie] with... Trevyn McGowan

[Leigh Andrews] This week, as part of our special focus on women in #WomensMonth, we find out what's really going on behind the selfie with Trevyn McGowan...

Adrenaline-charged Ant-Man

[Daniel Dercksen] Your imagination will explode with Ant-Man, an imaginative trip with a miniscule superhero and his army of ants as they save the world.

Social media is not a foe but a friend

[Musa Msane] Listening to the head-honcho at WPP, Sir Martin Sorrell recently where he bemoaned lack of business acumen in the marketing communications industry...

[#WomenInBiz] Q&A with Zolani Mahola

[Ruth Cooper] Zolani Mahola, the powerhouse and voice behind the ever-popular band Freshlyground, chats about Women's Month, as well as what it means to be a powerful woman in South Africa.

Marketing to millennials - selfies, hashtags and retweets

[Michele Warbreck] Millennials are self-centred. They love selfies, and hashtags, and sharing all their life moments online. And as they reach their prime working and spending years, brands are now faced with a huge opportunity to appeal to this consumer market...

The 'constantly updating' aspect of running a digital business

[Leigh Andrews] Danny Aaron is Director of 3-Way Marketing, which in turn is part of the Benater Productions Group. He tells us all about the digital businesses under their scope, African expansion and their broad advertising mix, including airtime vouchers...

Five things the PR industry does that undermines its value

[Andre Fourie] Over the past ten years of working in the PR industry I've encountered varying degrees of admiration, disinterest and complete distrust when telling people what I do for a living...

Five tips for managing your sales territory

[James White] Sales territories can be a touchy topic at the office, especially if you're looking to divide them or break them up in any way. Some people hate the idea of having to only work within a specific territory, but it's actually quite helpful for a variety of reasons...

[Loeries 2015] Agency expectations with... The Hardy Boys

[Leigh Andrews] In the last iteration of our feature running until Loeries Creative Week in Durban next week, we find out what Durban-based The Hardy Boys' CEO Dale Tomlinson expects...

[#WomenInBiz] "I was perceived to be the marketing girl ... not the distiller" - Q&A with Marlene Bester

[Jessica Tennant] Following a recent brandy and chocolate pairing in celebration of Women's Month, I thought I'd interview the host, who just so happens to be the only female master distiller in South Africa...

Moving beyond brand awareness

[Danette Breitenbach] Brands need to understand the emotional triggers that make consumers fall into brand love rather than brand awareness. In a world where 76% of people do not care if brands disappear, brand awareness is no longer enough...

[#WomenInBiz] Innovating for Africa in Africa, Q&A with Darelle van Greunen

[Cari Coetzee] The ICT industry remains a male-dominated one, but women are breaking into the industry all over the world. One such woman is Darelle van Greunen...

[IMC 2015] The future of communication

[Leigh Andrews] Highlights of IMC day 2 included delving into future-enabling technology like programmatic media buying and a reminder of the importance of measurement in any marketing effort...