Fifty Shades of Green

[Ruth Cooper] Boom, boom, boom - the sound of new beginnings, the beat of change. Boom ba boom ba boom - the pulse of Livingstone, the soundtrack to the Green life...

The competitive offensive

[Chris Brewer] There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

Combine the best, destress for the rest

[Abigail Munroe] How about, on your next breakaway from the city, exploring the idea of a collaboration of themes? Essential elements to consider combining are: the joys of nature, a touch of soul-searching or personal development, like-minded company and a refreshingly new environment.

[CEM Africa Summit] Employee satisfaction = customer satisfaction

[Leigh Andrews] The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

How do you boil a frog?

[John Laurence] According to the classic anecdote - Very slowly...

Getting a feel for the luxury market in Africa

[Leigh Andrews] Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

Christmas is coming, time to hone in on leads

[Louise Robinson] With the annual shut-down looming and sales and marketing teams scrabbling to meet targets, now is the time to focus on customers who want to buy the goods or services you have to offer...

[CEM Africa Summit] CEM for the tech-enabled African future

[Leigh Andrews] You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session...

Abalone House launches 'brandy bar'

[Eugene Yiga] "I'm delighted to be here," said Christelle Reade-Jahn, Director of the South African Brandy Foundation. "It's such a special evening, bringing together everything that's good in South Africa: good company, excellent conversation, fantastic brandies, and one of the best chefs in the country."

Dialling into South African advertising with +27

[Leigh Andrews] Referring to cities by their dialing codes is clever, turning Joburg into '011', Cape Town into '021' and Durban into '031'. +27 Advertising takes this concept a step further...

The holy grail of marketing - word of mouth

[Nuno Lopes] Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way...

[Loeries 2015] Reaping the Creative Future Scholarship rewards with Anita Dama

[Leigh Andrews] Students can be many things, but those in the creative industries are a different breed altogether. Smart, connected and with quick-as-a-whip wit...

[TrendTalk] These brands are the BOSS of Twitter

[Louise Burgers] You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

The emperor in clothes

[Danette Breitenbach] It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

Warning signs your archiving strategy is not geared for the future

[Bryan Balfe] With the exponential growth in data currently being experienced, and every indication that this information explosion will only accelerate into the future...

Bringing #TheFutureByDesign to the present

[Beverley Klein] Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...

Five questions to ask yourself before clicking on a link

[Carey van Vlaanderen] In today's world of advancing cybercrime, URL's can lead to password and data theft, as well as drive-by-download malware attacks...

A stranger to your selfie

[John Laurence] No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...

Auris sparkles after make-over

[Henrie Geyser] Toyota has given its strong-selling Auris hatchback a few dabs of fresh make-up and some nifty cosmetic surgery to give it more appeal in a tightly contested segment...