MARKETING & MEDIA Insights from the Festival of Media Global 2015[John Beale] The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around... | |
MARKETING & MEDIA Beware... Winter is coming![Rolf Akermann] As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy... | |
MARKETING & MEDIA When does a blogger become an influencer?[Kerry Botha] Blogging on a significant scale, certainly in South Africa, is relatively new, generally poorly understood, ignored by many and definitely underrated in terms of its actual and potential influence in the world of mass communication. | |
MARKETING & MEDIA [Loeries 2015] Agency expectations with... TBWA/Hunt/Lascaris[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what TBWA/Hunt/Lascaris Chief Creative Officer Peter Khoury expects... | |
MARKETING & MEDIA Nobody cares about you - they care about themselves, their problems and their dreams[James Hurford] Show people how you can solve their problems and help them reach their dreams, and you'll capture their hearts and minds. | |
MARKETING & MEDIA A lean, mean advertising machine[Luca Gallarelli] If you haven't heard the expression 'Lean Advertising' yet, and you work in marketing, you soon will... | |
MARKETING & MEDIA Nick Emery, CEO of Mindshare Worldwide on the global media landscape[Ann Nurock] Nick Emery, Global CEO of Mindshare Worldwide and this year's Cannes Media Jury touches on innovation in the media industry and what stood out for him on judging the media entries... | |
MARKETING & MEDIA [Behind the Selfie] with... Paul Binikos[Leigh Andrews] This week, we find out what's really going on behind the selfie with Paul Binikos, Managing Director at Quirk Jozi... | |
MARKETING & MEDIA Liam Wielopolski of DDB on South Africa's world-class radio spot writing[Ann Nurock] Liam Wielopolski, Executive Creative Director, DDB South Africa, was part of this year's Radio judging panel at Cannes Lions. Wielopolski talks us through the 26 hours of judging... | |
MARKETING & MEDIA Seven ways to win with conference presentations[Kelly McGillivray] Planning a kick-ass conference involves scheduling presenters to share their wisdom, brand-knowledge and make key corporate announcements... | |
MARKETING & MEDIA The celeb PR way with CSA[Leigh Andrews] CSA (formerly Celebrity Services Africa) communications director, Davin Phillips lets us in on the power of the Instagrammer and what PR and communications is actually all about... | |
MARKETING & MEDIA Pete Khoury of TBWA/Hunt/Lascaris on SA's uplifting Cannes Radio wins[Ann Nurock] Last night was a big one for South African ad agencies with our first 2015 Gold Lions awarded in the Radio category. Pete Khoury, Chief Creative Officer of TBWA/Hunt/Lascaris, tells us what the win means for SA creatives... | |
AUTOMOTIVE Honda Jazz - Practical, spacious and pretty[Luke Preston] A firm favourite in the compact hatchback segment, the new Jazz is better than ever and now filled with touchscreen technology... | |
LIFESTYLE & ENTERTAINMENT One Republic's bold and boundary-pushing performance[Kim Lawrence] The lights went dim and the crowd cheered vivaciously as the highly-anticipated band opened with You Can Light It Up. Special-effect lighting enhanced the abundant expectation of an epic performance. The curtain dropped and the crowd went crazy, as One Republic were revealed... | |
HUMAN RESOURCES & MANAGEMENT [I Am Talent]: What is needed for success?[John Gatherer] One of the greatest challenges to individuals navigating the rapidly changing, uncertain white waters of life, is to become adept at 'riding the waves', staying on top and finding a balance between the many paradoxes and conflicts that we face in day-to-day life... | |
MARKETING & MEDIA Justin Wright talks on the direct judging process at Cannes Lions[Ann Nurock] Justin Wright, Group Creative Director from TBWA\Hunt\Lascaris, was part of the Direct judging panel this year at Cannes Lions, and explains the process and criteria used to choose the top entries... | |
IT & TELECOMMUNICATIONS Augmented reality: the key to a new digital futureStefano Tinti via 123RF | |
TOURISM, TRAVEL & HOSPITALITY Rich tapestry of SA place names[Henrie Geyser] In spite of South Africa's rather short history (or perhaps because of it) and the strong influence of a number of nations and languages, this country has a rich tapestry of weird, wonderful and often amusing place names... | |
MARKETING & MEDIA How to build great global brands[Ann Nurock] Co-founder of Net#work BBDO and BBDO South Africa CCO Mike Schalit led a debate-styled Cannes Lions seminar titled 'Have idea, will travel'... |