MARKETING & MEDIA Get ready for the 24/7 South African social media role[Leigh Andrews] Few jobs involve 24/7 input, but this is set to change for those who work in social media, as social media-savvy consumers don't limit their tweets to business hours... | |
MARKETING & MEDIA Do you e-read, or keep things strictly physical?[Leigh Andrews] It's always exciting finding out that one of your favourite authors has released a new novel... But what if it's only available in digital format, and you're a firm believer that a physical book is better? | |
MARKETING & MEDIA FB's year in review not for you? You're not alone[Leigh Andrews] NEWSWATCH: Fox8 reports that Facebook has apologised to at least one person over the design of its Year in Review feature. Yes, for realsies... | |
MARKETING & MEDIA The one-quote press release[Marion Scher] Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem... | |
MARKETING & MEDIA The ABF on how you can help the South African advertising industry[Leigh Andrews] John Bowles, Acting President of the Advertising Benevolent Fund or ABF says 2014 was a difficult year for many - difficult for trading, difficult for clients and just tough to hold heads above the water... | |
MARKETING & MEDIA Never be nervous again[James Hurford] The fear of public speaking is the #1 fear of all fears. It ranks far above the fear of death, heights, sickness, jumping out of a plane or loneliness... | |
MARKETING & MEDIA Getting to grips with 7 Different Kinds of Smoke[Leigh Andrews] What's in a name? A whole lot, it seems, when it comes to new ad agency on the block, '7 Different Kinds of Smoke'... | |
MARKETING & MEDIA [Trends 2015] Newsflash: TV will not die[Stu Stobbs] Every year, someone predicts the death of TV ads. They claim the evidence is everywhere, from rising digital media consumption to the increased popularity of the PVR. The only thing is that no one seems to have told TV... | |
MARKETING & MEDIA [Trends 2015] Avoiding 'Infobesity' and harnessing opportunity[Sid Peimer] When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going... | |
MARKETING & MEDIA [Trends 2015] Great talent is a driver[Odette van der Haar] Selecting the correct medium in order to avoid waste is key to any campaign seeking to provide effective creative results... | |
MARKETING & MEDIA [Trends 2015] Back to basics communications engagement[Keri-Ann Stanton] The core of public relations is developing meaningful, relevant, sustainable relationships with media, influencers and consumers... | |
MARKETING & MEDIA [Trends 2015] A brand promise[Giles Shepherd] A brand is a promise made. A great brand is a promise kept. It is people that keep promises, and they can only do so if they understand what those promises are, believe and buy into them... | |
AUTOMOTIVE AMG gives small Mercs rocket power[Henrie Geyser] If you think that Mercedes-Benz will never stoop to down-sizing its potent AMG cars you are in for a huge surprise... | |
LIFESTYLE & ENTERTAINMENT Q&A with Knysna director Andre Velts and screenwriter Emilé Hager[Daniel Dercksen] If you are looking for a film that puts the fun back into festive, it's the charming Knysna, a poignant and hilarious journey into conquering love, searching for love, and how love can drive the community of Knysna crazy... | |
MARKETING & MEDIA What's really going on at Indy?[Leigh Andrews] Passions often run high in newsrooms. But is that what's behind the recent spate of firings, departures and foul moods at Independent Newspapers... or is there more to it? | |
MARKETING & MEDIA [Trends 2015] The African digital revolution[Ravi Bhaya] As the world gets more inter-connected, the Internet of Things will become more of a reality in the emerging markets of Africa... | |
MARKETING & MEDIA [Trends 2015] Shifting the traditional agency model[Jonathan Deeb] So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content... | |
MARKETING & MEDIA [Trends 2015] Winning the marketing race[Johanna McDowell] While the fundamentals will always remain the same, 2015 will also bring 'silo-busting', 'agility marketing', and advertising decoupling and recoupling... | |
MARKETING & MEDIA [Trends 2015] The big online advertising trends[Gustav Goosen] As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital... |